Hobo Bags Retro by Keisha Parham

great collaboration all around

2023-12-14 18:06:50 UTC

Keep setting velocity targets for tests and recalibrate as needed for what's achievable.

2023-12-14 18:07:14 UTC

Always-on Communication via Slack works well and much appreciated

2023-12-14 18:07:38 UTC

Great clear documentation

2023-12-14 18:07:49 UTC

Very thorough technical documentation/specs to share with partners

were able to identify and tackle some very significant improvements

2023-12-14 18:07:52 UTC

Communication and Trust

2023-12-14 18:07:56 UTC

We were all able to easily communicate needs and action items as well as felt safe sharing ideas on both sides.

Locking in the 90-day renewal, and everyone's contribution to that achievement.

2023-12-14 18:08:17 UTC

Hobo team is organized

keisha37 — 2023-12-14 18:08:22 UTC

The Hobo team is knowledgeable and insightful which positions Maze to add to the conversations in meaningful ways!

Learning more from customers

2023-12-14 18:08:27 UTC

we were more reliant on other parties than expected

2023-12-14 18:08:30 UTC

Bridget - on top of everything all the time!

2023-12-14 18:09:01 UTC

Gain better understanding of third-parties and how we can work better with them

2023-12-14 18:09:04 UTC

Use JIRA slightly more, for historical reference and program planning in the future.

2023-12-14 18:09:06 UTC

Hobo Team is great to work with

keisha37 — 2023-12-14 18:09:08 UTC

In the beginning of the project, I didn't understand how the testing platform level was limiting our ability to do more testing, faster. After some (good) back and forth communication, we finally got to a good place with the Convert platform level

2023-12-14 18:09:21 UTC

more technical diligence ahead of time

2023-12-14 18:09:29 UTC

W U N D E R K I N D

2023-12-14 18:09:35 UTC

Bridget - knows her stuff!

keisha37 — 2023-12-14 18:09:40 UTC

More long term roadmap planning

2023-12-14 18:09:54 UTC

including the larger Hobo team and getting them excited/engaged

2023-12-14 18:09:58 UTC

Amy - supportive and encouraging!

keisha37 — 2023-12-14 18:10:08 UTC

Early call out in September of how we need to adapt the program to meet expectations.

2023-12-14 18:10:09 UTC

Tony was quick to react to my concerns about increasing testing velocity. In less than 1 week, we had added Monday weekly meetings, modified our process and almost doubled our testing volume goals for the month!

2023-12-14 18:10:55 UTC

Hobo team did a great job connecting us with necessary third-parties, even if some of those third-parties were difficult to work with, so that we could get tests up and running.

2023-12-14 18:11:15 UTC

Testing/Ideation Cadence

2023-12-14 18:11:16 UTC

I think there is room improve how we stagger the ideation/development/test deploy cadence. I.e. when we're in a state of waiting on development from Acadaca we could be staging the next batch of test ideas and technical specs.

Maintain the synergy between all the contributors to the CRO program: Acadaca, FastSimon, etc. Bridget is the awesome spoke in the wheel for that

2023-12-14 18:11:18 UTC

continue to communicate, educate, and include all of the stakeholders in the process, results, and next steps.

2023-12-14 18:11:33 UTC

Bridget has been wonderful managing the 3rd party partners for HOBO!!!

2023-12-14 18:11:43 UTC

Entire MAZE team is always very quick to respond!

2023-12-14 18:12:55 UTC

Would appreciate testing roadmap to be more long-term/forward-looking

2023-12-14 18:12:58 UTC

Better planning and action during slow time when we were waiting on test development or back and forth communication

2023-12-14 18:13:03 UTC

Let's talk more about financial impact

2023-12-14 18:13:24 UTC

Great cultural fit between Maze x HOBO teams. Seem to get along well, communicate well. #Grateful!

2023-12-14 18:14:33 UTC

Amy, Bridget, Jen, et al, who preserve, maintain, and keep the meeting times and momentum week to week for the program ... and more importantly know when to pause (Cyberweek) so the execution of the program remains high.

2023-12-14 18:14:44 UTC

Monthly "Executive Summary" meetings have been successful in my opinion and helpful in keeping interest HIGH in CRO project

2023-12-14 18:15:37 UTC

Testing Variations

2023-12-14 18:15:46 UTC

We've had a few tests come back inconclusive - can we continue to ideate on the test versions to reach a more conclusive outcome.

Hobo Team intimately knows their customer! 'She' rules!

keisha37 — 2023-12-14 18:15:50 UTC

Tony offering to lean in with some SEO leadership is very exciting!!

2023-12-14 18:16:14 UTC

No HIPPOs!

2023-12-14 18:16:43 UTC

Explore Jira/Slack/Confluence integration

keisha37 — 2023-12-14 18:36:46 UTC

Try to plan/budget Acadaca dev hrs

keisha37 — 2023-12-14 18:46:31 UTC