You can draw a straight line through the middle of the design in any direction and the visual balance would be

evenly distributed.

 
This makes the composition appear stable and creates a

more orderly look.

 

Asymmetricality can create tension and give your composition a sense of movement.

 

To get this effect, one side can feel heavier than the other as long as it is still balanced.

 

 

The lack of hierarchy leads to visual noise at first glance.

Somehow, though, it all works together.

To achieve optimal balance, your composition should be balanced vertically, horizontally, diagonally, or background versus foreground.

There are 5 types of balance in design ; Symmetric, Asymmetric, Radial, Mosaic and Discordant (Off Balance)

 

Radial balance relates to elements that spread out from a central point(like a snowflake). When the visual weight of these elements is evenly spread, the result is radial symmetry.

This creates a sense of order and harmony within design outcomes.

 

Using the rectangle tool, create a background and fill with a colour of your choice.

 

Once you are happy, lock the background by heading to Object > Lock OR Command + 2 (shortcut).

Use the type tool to write the content of your poster. 

You now need to expand your type into shapes. To do this, head to Object > Expand > Fill.

 

Once you have done this, ungroup your letters by selecting Object > Ungroup. Once you have ungrouped your letters, you can begin to rearrange them.

 

We are now going to use the 3D rotate tool to experiment with isometric perspectives. To do this head to Effect > 3D Rotate. You should then use the drop down options within '

Position' and select 'Isometric Top'. Click OK and repeat this

process for all the letters within one of your words.

 

For the second word, experiment with a different isometric

perspective. In this example, we will use 'Isometric Right'.

 
Hover back over until you highlight the box/rectangle path

around the letter. Click and delete the box/rectangle path.

You now need to prepare each letter ready to use the blend tool.

To do this, you need to complete the following steps: 
Select one of your letters.

Go to Object > Expand Appearance.

Right Click > Ungroup

Right Click > Release Clipping Mask.

Click off your letter.

You should now repeat this process for all the letters within the design. Once you have completed this, you will need to

duplicate (alt & drag) the letters within one of your words and place ready to blend.

 

To blend, select a letter and its duplicate.

Head to Object > Blend > Make.

 

In your toolbox, you will have the blend tool. Select this to

alter the number of steps within your blend. To do this, you will see a 'Specified Step' option within the spacing dropdown. Select this and amend the number of steps. For this example we used 60.

 
You now need to amend the stoke of the blend to be able to see all the steps. The stroke is located at the bottom of your tool box and you should make this the same colour as your background. Finally, you need to arrange the top letter

and bring it to the top so it is visible.

 

To do this, 

Double Click the Letter >

Right Click > Arrange> Bring to Front.

Apply this to all the other letters within your design. You can then experiment with the placement of each letter using the selection tool.

 

You can also use the direct select tool to work with the anchor points and manipulate the length, angle and direction.

In the future I will use this technique because it allows you to create various 3D designs that can be exploited in different ways to create elegant designs.

 
Using the type tool, type a selection of words in a typeface of your choice. 

Apply a selection of these various weights to each letter of your word. For example one letter may be Gill Sans MT, one letter may be Gill Sans MT Bold and another Gill Sans MT Condensed.

You will need to select a typeface that includes different

weights within its family e.g. light, medium, bold, condensed.

Duplicate your type by selecting each type frame, holding down 'alt' on your keyboard and dragging - placing the duplicated type in the grey work area for later use (should you need it).

 

We now need to transform our type into shapes so we can

manipulate the pathway of each letter.

 

To do this, select your type frames and head to:

Type > Create Outlines.

 

You then need to ungroup by selecting Object > Ungroup.

 

You should now be able to move and edit each letter individually. Choose a letter within your word that you wish to manipulate/extend.

 

Using the direct selection tool, select all the anchor points that you wish to manipulate. Make sure to hold down the 'Shift' key on your keyboard to select multiple anchor points.

 

Once you have selected all the anchor points, you can simple click and drag the type to extend it. Repeat this process with as many letter as you wish, until you have created a desired typographic outcome.

In further designs, I will use this technique because it is very effective. This is because it of the contrast between the graphic and the background. 

One thing that I could add it adding depth or a gradient to the letters.