Competencies: passing patterns, successful football players

Competitive advantage: they have the best footballers in history and from around the world attracting fans from non-Spanish speaking countries

Synergy: success of the football players + the branding 

2.     Flamenco music

3.     Her voice and dancing movements

4. Rich, famous, worldwide singer star

2.     Play the guitar well

3.     Peculiar style of music

4. Famous group in Catalunya

Competencies: team spirit

Competitive advantage: loyal fans, good defense strategy

Synergy: loyal fans + team spirit = full stadium

2- good internal organization and communication, talented workers and experts, huge funding to invest and use

3- brand power, unique design, unique and own software, focused on just exploiting but deeply some lines of products

4- leaders on the phone and computer market

2- good internal organization and communication, talented workers and experts, huge funds available, capacity to innovate and entrance in much more technological fields and products (focused on more lines)

3- good quality but cheaper, more lines of products, same generic software (easily to use)

4- top company in the phone and computer market but also in other electric fields

Competencies: distinctive style of music + style

Competitive advantage: reaches bigger audience (age, gender, nationality)

Synergy: collaborations with other international artists & brand deals

1. Scope or field of activity:

Design, fabricate and retail electronic devices such as smartphones and domestic devices.

2. Distinctive abilities or competences: 

Low cost to fabricate and send products to world market; combination of resources; access to market all over the world

3. Competitive advantages: Low cost and relatively high-quality

4. The synergy: Combine the production lines of electronic devices (phones and domestic devices), share the manufacture infrastructure and resources to form the scale effect, share of ​sales channels

2. It is the mother company of for example audi and bmw, they can bundle all their strengths. They produce the highest quality cars and they have all the needed knowledge.

3. Quality, innovation, electric cars…

4. They can use different components of the cars for other different parts.

2.      Distinctive abilities or competences: Large scale production, updated marketing and products, high quality, high profile customers, inovative design (especially the brand “APPLE”), high branding strategy (it’s like an actual religion)… 

3.      Competitive advantages: high market presence, large scale and production lead to lower production cost and very good reputation around the world. Apple also gives high quality services associated with the products and gives customers guarantees, also giving a protection for their customers and a better experience. 

4.      The synergy: good interrelated areas where they give you a customer experience. They’re established around the world and you can find an Apple store everywhere. Good connection and interrelation between the business areas, including the design made in California, the production and composition made in China and the sales and services expanded around the world.

 

 2. Distinctive abilities or competences: Owner character and attributions make a distinction, piooners in their sector with futuristic design innovation and characteristics.

 3. Competitive advantages: The were the firsts one in their sector, the branding prestige etc...

 4. The synergy: Large chain of production with coordination between technologies including renewal energies, batteries productions, marketing and sales etc…

2. unique ability to design and produce electronic devices that appeal to consumers' aesthetic such as the iPhone, iMac, and iPad. 

3. differentiation, innovation, consistency, and ease of use. They have maintained the trust levels among the customers for years

4. differentiated services that make the consumer think they are exclusive, for example airdrop