https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e Made with a creative frenzy en-us 2017-03-20 15:38:46 UTC 2025-12-02 14:57:30 UTC hello@padlet.com https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161223740 2017-03-20 15:41:10 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161223740 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161223975 Domestic setting 
Happy ending
Nobody is injured
No actual car

]]> 2017-03-20 15:41:44 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161223975 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161223996 Glitter is used rather than blood- original, more positive ]]> 2017-03-20 15:41:47 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161223996 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161224246 Family is a metaphor of a seatbelt

]]> 2017-03-20 15:42:26 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161224246 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161224541 The slow - mo creates impact as we can focus more on the mans facial expression when it changes from smiling]]> 2017-03-20 15:42:58 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161224541 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161224628 2017-03-20 15:43:10 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161224628 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161224632 -Doesn't use a horrifying appraoch like the typical advert
-positive music
-no gory disturbing consequences
-shows the positive in weraing a seatbelt and not the negative of not wearing it
-slow motion where as the typical  advert is fast paced to match the car
-high key lighting]]> 2017-03-20 15:43:11 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161224632 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161224737 domestic setting 
happy family ]]> 2017-03-20 15:43:25 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161224737 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161224840 2017-03-20 15:43:39 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161224840 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161224902 Can be watched by people of younger ages- no blood and gore]]> 2017-03-20 15:43:50 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161224902 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225273 Young girl wearing wings - guaridan angel?

The man is central to the advert - showing he is the main character]]> 2017-03-20 15:44:48 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225273 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225294 Shot sizes/camera angles zoom in on each face when theyre happy and when theyre sad to show how people can change through devastation. E.G. not wearing a seatbelt]]> 2017-03-20 15:44:51 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225294 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225298 Prevention rather than consequences

]]> 2017-03-20 15:44:51 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225298 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225425 Extreme close up of hands represents a strong family unit ]]> 2017-03-20 15:45:14 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225425 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225451 2017-03-20 15:45:18 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225451 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225689 Doesn't result in death- original 
The family end 'embrace(ing)' one another- positive and also a pun ]]> 2017-03-20 15:45:54 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225689 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225698 2017-03-20 15:45:55 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225698 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225777 A close family who enjoy eachothers company

Look out for each other

Mother and daughter are quick thinkers


]]> 2017-03-20 15:46:07 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225777 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225785 -fairy costume, child like, makes you protective over that character
-the glitter/confetti, makes it a celebration of his life, links with "embrace life"
-big/nice house, well off family
-high key lighting]]> 2017-03-20 15:46:07 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225785 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225988 2017-03-20 15:46:35 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161225988 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226092 Perspective - Audience who are drivers put themselves in the mans position ]]> 2017-03-20 15:46:47 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226092 junaydrahman660 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226095 Setting in Living room with furnitures


]]> 2017-03-20 15:46:47 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226095 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226252 It's different to the norm - not what people expect

No gore - more appropriate for wider audiences (e.g. young children)

]]> 2017-03-20 15:47:13 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226252 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226441 family acts as a seatbelt. the protection]]> 2017-03-20 15:47:42 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226441 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226456 Fairy costume shows innocence- the innocence of the child may be an incentive for the audience to wear their seat belt for the sake of their own child]]> 2017-03-20 15:47:45 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226456 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226623

Imaginary mise-en-scene (man is pretending to drive) audience is prompted to use imagination]]> 2017-03-20 15:48:18 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226623 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226665
1. Almost uplifting music, smiling NVC, dynamic codes and conventions, no blood, no child victim, no physical victim]]> 2017-03-20 15:48:27 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226665 junaydrahman660 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226807 Facial expression changes when her dad is in danger

Showing their family is protective]]> 2017-03-20 15:48:53 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226807 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226818 High key lighting 
- heaven if he had died ? 
- His future now he's survived?]]> 2017-03-20 15:48:54 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161226818 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161227021 Locking of fingers suggest family unit, when family aren't there they can't save you unless you use seatbelt]]> 2017-03-20 15:49:31 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161227021 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161227132 -happy family,smiling
-well off family, nice home
-nice clothing, smart clothing
-big house

]]> 2017-03-20 15:49:48 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161227132 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161227242 Family living room setting- relatable ]]> 2017-03-20 15:50:06 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161227242 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161227331 The film reaches a wider audience as the consequences of a crash/not wearing a seatbelt affects everyone not just a minority.]]> 2017-03-20 15:50:20 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161227331 junaydrahman660 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161227372 Happy family, fun, casual clothing]]> 2017-03-20 15:50:27 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161227372 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161227516 2017-03-20 15:50:53 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161227516 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161227568 -appeals to anyone with a family as it uses the family as something you want to protect
-its seen as a positive thing so doesnt put anyone off who is uncomfortable about gore/graphic stuff]]> 2017-03-20 15:51:01 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161227568 junaydrahman660 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161227867 There are no blood, death and gory. ]]> 2017-03-20 15:51:51 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161227867 junaydrahman660 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161228150 It will appeal wider audience because 'embrace life' became an international phenomenon and it will also appeal to younger audience because there are no disturbing consequences such as car crash, death, etc.]]> 2017-03-20 15:52:35 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161228150 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161228240 White nuclear family- white ethnographic
Reversed gender roles- woman saves man]]> 2017-03-20 15:52:47 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161228240 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161228640 the family is loving and protecting. stronger as one so use a seatbelt to stay as one.]]> 2017-03-20 15:53:39 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161228640 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161228652 Use of glitter is a substitute for blood because there was a happy ending]]> 2017-03-20 15:53:41 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161228652 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161228879 Casual dress code- relatable to the audience, fun, everyday ]]> 2017-03-20 15:54:11 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161228879 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161229015 Father and daughter have reversed roles - parents are normally protctors of children]]> 2017-03-20 15:54:32 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161229015 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161229104 2017-03-20 15:54:44 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161229104 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161229271
Family comes from a white ethnic background and is a typical white nuclear family]]> 2017-03-20 15:55:07 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161229271 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161229921 Stereotypes- Father is from dominant group in society ]]> 2017-03-20 15:56:40 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161229921 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161230663 Stereotype - Mother is seen as active (used as seatbelt) which is a positive stereotype in constast to seen in the kitchen]]> 2017-03-20 15:58:37 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161230663 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161230732 Strong family unit]]> 2017-03-20 15:58:48 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161230732 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161232617 Middle Class family

Socio-economic demographics: C1?

]]> 2017-03-20 16:03:05 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161232617 https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161235844 Black shirt - dark? death?]]> 2017-03-20 16:10:40 UTC https://padlet.com/stuartgrenvilleprice/p0k5lhg27f7e/wish/161235844