KYLIE COSMETICS by https://padlet.com/verdjinia_petrakova/p01gvxdllqse Industry Analysis en-us 2018-10-28 19:43:09 UTC 2023-03-06 16:23:20 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Manbag.png The Beauty Industry verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/297796580 - The ​global cosmetics industry ​is broken down into six main categories:
skincare (the largest one), hair care, make-up, perfumes, toiletries/deodorants, and oral cosmetics
- it has expanded quickly in the past few years due to the growing awareness of the importance of the skin-care and also the diversity of beauty products for both women and men. 
]]> 2018-10-28 19:47:16 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/297796580 verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302926382 - part of the beauty industry
- created by Kylie Jenner
- started selling lip-kits, now selling eye shadows, eye liners, highlithers,  blushes and all kinds of make up palettes. ]]> 2018-11-11 01:04:52 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302926382 verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302926639 it is believed that Kylie's company will be worth over a billion dollars by 2022]]> 2018-11-11 01:08:56 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302926639 Strengths verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302926784 - strong social media marketing:
Instagram:
Kylie Jenner: 119M followers
Kylie Cosmetics: 18,1M followers
Facebook: 
Kylie Jenner: 21M followers
Kylie Cosmetics: 3.7M followers
- Twitter
- Snapchat
- Youtube
Kylie Jenner: one of the most viewed person on these social platforms which allows her to:
- create stronger and special bound with her audience. 
- sell out in just minutes after launching her products.


]]> 2018-11-11 01:11:23 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302926784 verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302927979 2018-11-11 01:27:28 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302927979 Weaknesses verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302928329 - lack of make up tutorials on YouTube which are essential for every beauty brand.

]]> 2018-11-11 01:32:59 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302928329 verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302928404 - no stores (only a few pop-up shops)
- long shipping (3-6 day in the US, 10-15 BUSINESS DAYS internationally)


]]> 2018-11-11 01:34:26 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302928404 Opportunity verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302928640 - work with famous make up artist (tutorials on YouTube, promoting) 

]]> 2018-11-11 01:39:38 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302928640 verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302928878 2018-11-11 01:44:27 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302928878 Threats verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302928883 - a lot of competitors]]> 2018-11-11 01:44:34 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302928883 verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302929216 - some of which have been in the business for a long time (MAC, NYX and etc.)
- as a fairly new brand the lack of knowledge and experience can be an obstacle.]]> 2018-11-11 01:47:08 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/302929216 Political: verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304057022 - it is surprising that the Drugs Administration hasn’t updated its regulations on cosmetics since 1938.
- there aren't any political issues surrounding Kylie Cosmetics.

]]> 2018-11-13 22:12:13 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304057022 Social: verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304074865 - it is observed that in the last years people had become more concerned about their appearances, they want to be seen and liked by others, to be up-to-date. A proof for this are the numerous influencers who are all over the social networks. Kylie Jenner is one of them. ]]> 2018-11-13 23:25:10 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304074865 Technological: verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304084990 - the development of social networks and some apps played a huge role for some businesses. Kylie Cosmetics' products are sold entirely online and also the promoting of her products is done mostly through the social apps]]> 2018-11-14 00:24:31 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304084990 Legal: verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304086469 - in the very beginning, Kylie Cosmetics had some problems with the packaging of the lip kits. ]]> 2018-11-14 00:32:54 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304086469 verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304090248 2018-11-14 00:53:04 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304090248 Environmental: verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304090392 - not tested on animals
- all vegan]]> 2018-11-14 00:53:51 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304090392 verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304091824 Kylie Cosmetics is shipping worldwide. The target audience is women 15-30 years old who are looking to buy a make-up which perfectly fits their preferences. 
These women are middle-class, high school to college graduates. 
Kylie Cosmetics' products are affordable (they vary from 16$ *for lip kit* to 220$ for eyeshadow pallets) .
The customers are usually fans of Kardashians/Jenners and enjoy the status of wearing a Kylie Cosmetics product.
Most of them are make-up enthusiasts and like the idea of wearing a Kylie Cosmetics' product. 

]]> 2018-11-14 01:02:54 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304091824 verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304094199 2018-11-14 01:17:02 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304094199 Lipsticks verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304094466 - Matte Formula
- Added lip liner in Lip Kits (the exact same colour)
- Pigmented
- some of them are limited editions



]]> 2018-11-14 01:18:28 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304094466 Eyeshadows verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304094951 - Pigmented
- Different colours which fit everyone's preferences
- affordable prise
- unique packaging ]]> 2018-11-14 01:21:02 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304094951 Highlighters verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304095734 2018-11-14 01:24:37 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304095734 Blushes verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304096252 2018-11-14 01:27:15 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304096252 Brushes verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304096302 2018-11-14 01:27:34 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304096302 Concealers verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304096503 2018-11-14 01:28:44 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304096503 verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304096616 - Urban Decay Cosmetics
- MAC Cosmetics
- Too Faced
- Jeffree Star Cosmetics
- Chanel Cosmetics
- Modelrock Lashes
- Anastasia
- Tarte Cosmetics]]> 2018-11-14 01:29:19 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304096616 verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304097710 2018-11-14 01:34:54 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304097710 - innovative names verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304190224 - beautiful and different collections for every season and holiday

*Kylie Cosmetics Halloween collection 2018:

]]> 2018-11-14 09:55:32 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304190224 verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304191404 2018-11-14 09:59:01 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304191404 verdjinia_petrakova https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304191489 2018-11-14 09:59:17 UTC https://padlet.com/verdjinia_petrakova/p01gvxdllqse/wish/304191489