https://padlet.com/samantha_read/oz13pgoz8cfi Make sure you support your points with evidence from academic or industry research. en-us 2019-02-17 21:29:21 UTC 2026-02-07 09:57:56 UTC hello@padlet.com https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332400951 In my opinion, influencers are not being used responsibly because even if they sell products online, for the brand, those products might not be suitable for people under age. This definitely has a great impact over people, mentally and in every aspect of their lives.
According to research, " For companies, this means free advertising to potential consumers, clients, employees, and investors. However, companies also risk losing control of their image and could face the possibility that negative blog posts may drive away potential business".

Read more at: https://phys.org/news/2012-01-positive-effects-negative-blogs.html#jCp 


]]> 2019-02-18 17:08:12 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332400951 samantha_read https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332401992 Brands are being responsible if they abide by the ASA's guidelines.]]> 2019-02-18 17:11:50 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332401992 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332402467 In my opinion the younger generations of are easily influenced to the affluent lifestyles and possessions due to the mainstream of influencers promoting them. They become entranced to the point they believe they are capable of handling the constant change of trends when really they're not. It becomes an unhealthy obsession. ]]> 2019-02-18 17:13:41 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332402467 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332402607 According to the RSPH's report (2017) 'Status of Mind', social media can an effective way for people to express their own identity. One way of self-expression could be by connecting to brands/social influencers who people most identify with.]]> 2019-02-18 17:14:13 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332402607 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332402710 There are many pitfalls in terms of the ASA's authority, one being that it is nearly impossible to regulate every influencer/ influencing company. ]]> 2019-02-18 17:14:35 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332402710 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332403212 it is evident that online influencers can negatively impact the younger generation as it can be mentally damaging scrolling through feeds of almost perfect lifestyles that many young people cannot afford. this can lead to people comparing themselves to social media influencers. 

]]> 2019-02-18 17:16:13 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332403212 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332403462 Influencers although may have millions of followers via their social platforms in my opinion need to remind their fans on all platforms that they are 'JUST LIKE US NORMAL PEOPLE'. Thereby making their fans more aware that they do not have to try so hard to become something their not or buy all products that the influencers are promoting as the individual does not need them.

]]> 2019-02-18 17:17:07 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332403462 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332403998 Current trends regarding 'body positive' images and healthy mindfulness/eating could be seen as a filter for some irresponsible use of influencing as the public's ethics and values are changing.
https://www.talkingretail.com/news/industry-news/uk-shoppers-increasingly-buying-healthy-food-finds-report-03-10-2017/]]> 2019-02-18 17:18:57 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332403998 samantha_read https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332404160 Some influencers themselves cannot cope with the pressure placed on them by brands]]> 2019-02-18 17:19:33 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332404160 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332404770 The ethical brands choose to pick influencers who side with their brand vision or who are of legal age in order to promote their products. It is not the brands fault that the social media page allows people to create accounts from the age of 13 and that the page could be visited by anyone. Even if the influencer would allow only a certain age group to visit in different countries the age ban varies. Furthermore, it is hard to know even if the person who is visiting the page is of the age one has provided in the application, there is many fake accounts in the web.

]]> 2019-02-18 17:21:39 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332404770 samantha_read https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332405462 Evidence to support this is being increasingly found in academic research, such as this study into the impact of fitness images on women's body image.]]> 2019-02-18 17:24:33 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332405462 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332405982 to my understanding many social media influencers do not make it clear that they are advertising for a brand they are getting paid for

]]> 2019-02-18 17:26:43 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332405982 samantha_read https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332406283 Celebrity and peer images have been found to have a negative impact on mood and body dissatisfaction. ]]> 2019-02-18 17:28:00 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/332406283 equestrian_sports https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333628203 This shows an insight into blogging and how people tune in to watch you tubers daily activities.

]]> 2019-02-21 14:09:29 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333628203 equestrian_sports https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333629930
The quote below shows how much time on average somebody spends on social media everyday...

' Much of the change can be credited to the rise of social media. Global internet users spend roughly 135 minutes, on average, surfing social media networks daily. ']]> 2019-02-21 14:12:42 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333629930 samantha_read https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333630058 Nandagari and Philips (2018) found in their research that ' the work  of an influencer is positive and that they do have an impact on the followers, as the followers sees that the influencer is a  credible source and thus are willing to  try out the products  reviewed and endorsed.']]> 2019-02-21 14:12:56 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333630058 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333630562 Whilst there are rules and vague laws around how messages are put forward, there appears to be very little done to clamp down on those flaunting them both intentionally or unintentionally. This may be that the social media sites are global, many of the brands are have a global reach but the rules and laws are country, or (in USA) State specific making it complex and easy to escape any prosecution.]]> 2019-02-21 14:13:51 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333630562 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333631078 Online influences can easily influence social media users, especially younger users, to follow their trends, products they promote, etc. Online brands are not focused on how there brand/product may affect users, all they are concerned about is increasing their brand as a whole. This can also be the same for the influences as a majority of them will accept a brand deal, and forget about the consequences it may have on their audience/followers. In some cases online brands may even contact influences to promote their product, even though the product may have no relevance to the actual influences. The main reason why they do this is because the influences have thousands or even millions of followers which they see as though their product will be seen by a large majority of social media users.]]> 2019-02-21 14:14:54 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333631078 equestrian_sports https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333631408 In marketing,  endorsement plays a  significant role  in achieving a  company's good reputation  and  business  goals.  In  recent  years, social  media  influencers  have established themselves as potential endorsers by generating a range of buzzwords as compared to other marketing strategies (i.e., celebrity endorsement), and are deemed to be  the most  cost-efficient and -effective marketing  trends  (Harrison 2017; Patel 2016;  Talaverna  2015).]]> 2019-02-21 14:15:31 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333631408 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333631472 Influencers are not used responsibly by brands because, most of the time, they are promoting harmful products to a certain group of people (e.g. gambling sites to children). They should know what their fanbase is made of and should promote products which are beneficial to that audience ]]> 2019-02-21 14:15:40 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333631472 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333631483 Most of the time, celebrities are being highly paid to promote products that are effect the human body. For example, last year Kim Kardashian was caught promoting lollipop suppressants which are used to prevent the any hunger and cravings, ultimately starving any individual who uses them. With having approximately 128 million followers on Instagram, alot of young people aspire or use her as a role model. Therefore, products like this which they are agreeing to promote are sending out a negative, and can be dangerous, message into society.
https://www.independent.co.uk/news/world/americas/kim-kardashian-lollipops-appetite-suppressant-diet-flat-tummy-co-outrage-a8353831.html]]> 2019-02-21 14:15:41 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333631483 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333632368 I personally trust that the guidelines put in place by the social media sites as well as the governing bodies are secure enough for brands to be able to claim their innocence when dealing with any potential controversies involving influencers. I believe if there are ever any issues with the way in which the relationships between influencers and brands are showcased (as long as what is being done is within guidelines), these issues need to directed towards the platforms. ]]> 2019-02-21 14:17:07 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333632368 samantha_read https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333632949 Influencer marketing is being used by brands as a way to fit in with consumers' lives and is an exciting way to bring a brand to life.]]> 2019-02-21 14:18:17 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333632949 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333633327 There were numerous instances in that panorama video alone where the word "thought" pops up e.g. I thought it was an e-commerce site.
These influencers stand to make a lot of money promoting a brand, and as a result do very little research in to the brand or what harm, if any, it may have on there followers.]]> 2019-02-21 14:18:59 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333633327 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333635680 In the case of the young lady that suffered anorexia, she felt it necessary to push back on the brand protecting her many followers from a potentially risky product.]]> 2019-02-21 14:23:11 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333635680 equestrian_sports https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333636690 2019-02-21 14:24:50 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333636690 harry_underwood18 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333636843 Personally I think online influencers aren't being used responsibly. Younger generations are easily influenced on social media and often try to pursue the lifestyles influencers claim to live. Brands have an idea of the certain audiences influencers have and therefore target people they think will be most interested in, not worrying how these certain products may affect followers. Some products may be falsely represented and prove to be dangerous, without the influencers knowledge.
Despite this, influencers have a choice over what they advertise and should also hold some accountability over the impacts they may cause]]> 2019-02-21 14:25:08 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333636843 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333637014 There is no doubt that using social media has an exceptional advantage in the reach of a young audience. However, in traditional advertising brands use artistic and creative ways advertise whilst following a set of rules and laws that are heavily regulated. Advertising on social media has is an industry that is growing rapidly and it is very difficult for the law to keep up which leaves either the influenced to make their own ill informed judgement on products. Or for the influencer to make moral and ethical calls on whether to promote something or not.]]> 2019-02-21 14:25:27 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333637014 equestrian_sports https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333637390 https://cdn-images-1.medium.com/max/1600/0*SoSTj39LqHwAwVwB.png]]> 2019-02-21 14:26:12 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333637390 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333745372 2019-02-21 17:18:46 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333745372 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333750414 The influencer build a trust relationship with their followers, the are like some friends that permit people to take a look into their lives. Social media makes products more real. This isn’t a medium that will go away. Thorough influencers you have a direct instant contact with a target audience. Influencer must provide absolute transparency about being paid for advertising. Influencers must be really focuses on not promoting dangerous or fake products especially when they have children and teenagers as target audience. Especially young girls are influenced by fashion and lifestyle influencers to conform to a specific perfect image.  ’The research largely suggests that greater social media use is associated with body-related concerns. For example, one study found that more frequent viewing of ‘fitspiration’ images on Instagram was correlated with greater body image dissatisfaction among young women.’(Polygeia, 2018)]]> 2019-02-21 17:27:32 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/333750414 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/336360333 Tass]]> 2019-02-28 12:48:12 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/336360333 https://padlet.com/samantha_read/oz13pgoz8cfi/wish/336361094 Tass

]]> 2019-02-28 12:50:48 UTC https://padlet.com/samantha_read/oz13pgoz8cfi/wish/336361094