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Many companies create innovative ads to generate buzz. For example, Red Bull organized an event where a person jumped from 35 kilometers in space. Some companies use surprising elements, like Blendtec, which made videos showing their blenders mixing unusual items like smartphones and rakes. Other companies, like Doritos, involve their customers in the ad creation process, while some connect their products with things we see often. Each company has its own unique approach to advertising, but the goal is always the same: to capture attention.