https://padlet.com/yifei_wang1/oylya6bpr2ptscg7 Type your observation from the video here! en-us 2021-04-27 12:19:40 UTC 2025-10-10 15:26:47 UTC hello@padlet.com https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472924621 I am amazed at how influential the platform can get and how it is able to reach you thousands of audience within minutes ]]> 2021-04-29 09:33:50 UTC https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472924621 https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472924657 Livestreaming seems to be a more effective way than street advertisements and TV advertisments. It is likely because of how it is in the moment, you can buy it instantly, whereas for those advertisements, consumers may have forgotten about the product later on.]]> 2021-04-29 09:33:52 UTC https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472924657 https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472925981  quite amazed how the app combines selling, advertising and leveraging on the fact that social media is a big thing now, and how they manage to engage thousands and sell hundreds of products in a short time, bringing together social aspect of life and ecommerce. I believe a lot of work goes behind the scenes which is really admirable to keep up as well]]> 2021-04-29 09:34:22 UTC https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472925981 https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472926472 There is actual interaction between the person doing the livestream and the audiences, and is better engagement. Also, these livestreaming can reach out to many people at once, effectively advertising and selling the products. Furthermore, the audiences trust a certain livestreamer and would hence support the brand that they are working with, and this brings good name to the brand and the cooperation between them will be good ]]> 2021-04-29 09:34:33 UTC https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472926472 https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472926744 Wanghong can make good use of their popularity as since they have broad fan bases and their fans trust them they purchase the products the wanghong promote which boost e-commerce sales]]> 2021-04-29 09:34:39 UTC https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472926744 song_zhuo https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472927046 The wanghong industry has created a phenomenal marketing strategy by connecting e commerce to customers in 3D. Because customers can now interact with the wanghongs to learn more about the products, it would make them more keen on purchasing it. Im interested by the fact that these wanghongs can gain loyal viewers.]]> 2021-04-29 09:34:46 UTC https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472927046 https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472927057 The interaction between customers and sellers improves the shopping experience. This also contributes to the rising wanghong phenomenon in China.]]> 2021-04-29 09:34:47 UTC https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472927057 https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472927068 The audience/followers are very willing to trust these internet celebrities and thus give such people credibility, although they may never actually know that person.]]> 2021-04-29 09:34:47 UTC https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472927068 https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472928092 The way e-commerce and wanghong is actually intertwined and closely linked together really interests me. With COVID-19, I think it has also accelerated the rise of the wanghong industry and acted as a catalyst for the spreading influence of such livestreaming.]]> 2021-04-29 09:35:10 UTC https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472928092 https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472928779 I think live-streaming will help to encourage a lot of people to actually buy more products online. As mentioned it is no longer two dimensional, so people can actually see how it looks without a filter. Influencers may also bring in products/Brands that are less well known. Moreover, you can watch live stream anywhere, whereas people usually watch tv programmes on the actual television ]]> 2021-04-29 09:35:25 UTC https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472928779 https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472930824 I think the success of livestreaming can be attributed to the high consumer engagement that it has, something that is unique to this business model]]> 2021-04-29 09:36:12 UTC https://padlet.com/yifei_wang1/oylya6bpr2ptscg7/wish/1472930824