2)  A blender that perfectly mashes potatoes for instant mashed potatoes

3)  Acrylic nail gel that doesn’t stink – could be sold at chemists and nail salons

4)  Act against climate change – educational video on climate change with the call to action directed to the government

5)  Adjustable coffee cup holders for people who find their cups get too hot but like reusable travel cups

6)  Adopt handwriting notes for a better memory – promotional video for high schoolers to encourage good study techniques

7)  Adult smelly stationary – smelly erasers, pencils, pens and cardholders

8)  Anti-drink driving ad – directed to Uni students

9)  Anti-nail chewing polish – nail polish that hardens the nail beds and tastes awful

10)  Anti-smoking in public spaces – a campaign to illegalise smoking in any space besides private property

11)  Anti-vaping advertisement – for high schoolers 

12)  Anti-vaping in public spaces – illegalise vaping in public spaces

13)  Attachable clock for your car interior – for people with cheap or old cards that don’t come with internal electronics

14)  Awareness video: how to spot a manipulator – directed to young adults

15)  Bad breath eraser – a chemical spray that neutralises bad breath

16)  Blue light screen filters – for people who are on devices a lot

17)  Boycott rising protein powder prices – call to action against protein powder rising in price

18)  Cable management clips – adhesive tabs with dividers to organise and divide computer cables

19)  Campaign to educate about misogyny – the targeted audience would be men

20)  Coffee that doesn’t give you bad breath – for coffee addicts

21)  Continue to wear your face masks – generalised audience in metropolitan areas

22)  Design your own temporary tattoos – teen to young adults

23)  Divided Burrito bowl Tupperware – hard plastic containers with a pie-chart-like divider that can be promoted

24)  DnD Club promotion – showing off the latest beginner's night events 

25)  Edible Lego – build it, eat it, no clean up

26)  Free food vendors – for lower-income people 

27)  Free hygiene products at USASA - toothbrushes and paste, soap, feminine products, and sanitary wipes

28)  Google forcing you to pay for more storage space is ridiculous and here’s why….

29)  Hair ties with adjustable length – little plastic sliders to shorten hair tie length

30)  Hanging/battery operated de/humidifiers – for people with allergies, dry eyes or asthma

31)  Join my Discord (satire)

32)  Learn how to care for your parrots properly – a PSA with lots of infographics

33)  Left and Right Labelled socks – for everyone

34)  Mobile phone bead chains – for people with poor grip or other hand problems

35)  More funding for rehabilitation programs for lesser crimes

36)  Morning Brekky on Tuesdays at Magill – promoting it

37)  Motorized umbrellas – umbrellas with a spin feature to quickly dry them off

38)  Multi-pens with a lead option – for artists and students

39)  Non-damaging car decals – for people who like to express themselves

40)  One-tap off the noise cancelling headphones – for women travelling alone

41)  Pants with built-in padding for sitting – the padding cushions your buttocks

42)  Pencils that come with snacks instead of erasers – the eraser tip would be edible

43)  Pineapple sparkling water 

44)  Preserve the Monarch Butterfly population - PSA

45)  Promote choosing a bicycle over a car – promoting a low-carbon footprint

46)  Promote going hiking

47)  Promote: Going Outside and Touching Grass – for people who spend too much time indoors

48)  Promote: Organising your computer files – students who lose their work

49)  Promote: Put away your shopping trolleys – emotional video

50)  Promoting napping in the workplace 

51)  Promotion: Buy a chicken to better your quality of life

52)  Promotional video: why you should buy a chicken

53)  Quail nuggets – it’s a chicken nugget but smaller

54)  Record the Christmas Beetle population

55)  Reject civilisation and return to the nomadic ways of our ancestors. 

56)  Scented/scent-able jewellery – made of wood that absorbs essential oils

57)  Scratch and sniff stickers – with fun designs for adults

58)  Silicon jewellery – so you can chew that necklace without ruining your teeth

59)  Soft and squishy jewellery – gone are the days of stabbing your neck with earrings

60)  Sparkling orange juice

61)  Spicy chicken nuggets – KFC removing hot nuggets was a mistake I will rectify 

62)  Stickers with different surface textures – for people who like/need to stim

63)  Store brand sparkling water. It’s just as good as Coke

64)  Sustainability Club promotion – showing off mask recycling bins around campus

65)  Teen mental health – erasing stigma for parents 

66)  Teeth jewellery – temporary jewels for your teeth. Similar to a grill

67)  The Gentle Alarm System – wakes you via slowly increasing light and gradual noise

68)  The new ban on phones in High School is pointless – PSA to the school board

69)  The Ocean Clean-up – high lighting System 002 cleaning the Great Pacific Garbage Patch

70)  Tomatoes that belong in fruit salad – breeding a new tomato that is less juice and more fruit

71)  Trailer for learning 3D animation – montage of Intro to CGI

72)  Trailer for sound design – montage of Intro to Screen Sound

73)  Transparent sticky notes – for tracing textbook diagrams, directed to students

74)  Transportable desk fans – for Australians working a desk job in Summer

75)  Transportable headrest – material headrest that can be deflated for easy transportation

76)  Unique/changeable hoodie strings – add flare and expression with your hoodie strings

77)  Whitening toothpaste – toothpaste that actually whitens your teeth 

78)  Why you should listen to Hozier – PSA on the euphoria of any Hozier song

79)  Women’s mental health – Common signs of poor mental health and how 

80)  You’re not cool for having an obscure Spotify playlist - PSA

 

I want to avoid fear-mongering and instead entice the audience to follow through will my message of ‘go outside- touch grass’. Scaring the audience into healthier habits will result in the video not being taken seriously, as my target audience has a tolerance against scare tactics due to their exposure to such ads over the past two decades. Instead, I will focus on what they should start doing, not what to stop, resulting in a positive-toned advertisement. 

 

I plan to do this through attractive imagery promoting the outdoors, such as videos of hiking up at Anstey hill. The initial ‘hook’ of the advertisement will involve relatable scenes like a student hunched over a bright screen in a dark room to capture the target audience. This will be followed by a sequence of videos demonstrating pleasant outdoor experiences accompanied by positive facts about experiencing nature. 

 

 This research article summarised the findings of a study conducted in the United States that explored the variation of pollutant exposure. The data collated provided some useful statistics on how much time Americans were spending indoors, which was roughly 87%. This source acted as a good way to substantiate my other findings, but on its own was not credible, despite being cited in other articles as evidence people spend too much time indoors. 87% seems like a lot, but in the context of how much time we spend sleeping, is not outrageous. The findings suggest that on average people were spending an hour outside each day. Another issue with this research was that it was conducted by a home survey, where people who did spend time outdoors would not have been around to participate. The data is less relevant to my topic as my video is addressed to South Australians, and the survey was conducted in the US almost two decades ago. 

 

Suler, J 2004, 'The Online Disinhibition Effect', Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society,vol. 7, 07/01, pp. 321-326.

Suler's journal article on the Online Disinhibition Effect was very useful in understanding why toxic online communities exist. While my video may not directly touch on this topic, it will be implied and therefore knowledge of it is useful. The article describes the six factors that influence people to act differently online than how they would in person, such as the safety of being anonymous and how tone is lost through written communication. These factors will help promote the idea of going outside, as these influences are not applicable when speaking face-to-face, resulting in more pleasant interactions. 

This medical article provides eight benefits to spending time outside and has been peer-reviewed by a medical professional. The article does not go into further detail about each benefit but does link to other sources. This will be useful for the portion of my advertisement that will be convincing the audience to go outside. 

This article discusses what is dubbed 'the indoor generation' and the health risks associated. Walden claims that spending time indoors warps one's perception of reality and disrupts the circadian rhythm. To overcome this, she suggests ventilating rooms and allowing natural light into the home. This article references a study that found '90% of people spent 22 hours a day indoors', however, the link does not lead to a studying claiming this, I have chosen to ignore this statistic. This article has provided information relevant to my topic and also inspired the structure of my video. The article reads as a call to action by stating the problem, the indoor generation, and a solution, ventilating the home.

Below are promotional videos that are similar to my planned advertisement.

South Australia 2020, South Australia - See It To Believe It, video, YouTube, October 29, viewed 23 March 2023, <https://youtu.be/K2V5keDTxPw>.

My video will be similar to this as I plan on the second half of my video to be a montage of exploring South Australia. The difference will be my montage will only include outdoor environments and be accompanied by a soundtrack, rather than disorienting audio from every clip.  

In Daily 2013, The Barossa commercial, video, YouTube, May 23, viewed 23 March, <https://youtu.be/vtFqMMjMSMc>.
This famous Barossa Valley commercial has given me inspiration for the types of shots I will try to achieve when creating my video. Similarly, I will be showing off the South Australian environment accompanied by music, however, I plan to have a fast-paced video and will not be advertising food or the wineries. 

 This campaign to stop online hate is similar to my intentions for the first 5 seconds, where I plan to hook the audience with visuals of someone being toxic online. My video will differ by having less focus on stopping online bullying and not including a montage of people using devices. 

Buffalo Peak Outfitters 2015, Get Outside Commercial, video, YouTube, July 21, viewed 23 March 2023, <https://youtu.be/N6Ae3LcMr_w>.
I have taken inspiration from this video as it is demonstrating beautiful outdoor locations, however, I am not a fan of the camera facing the bicycle wheel. For my video, I plan to have wide shots of outdoor areas to show as much on the screen as possible to the audience. 

 

Internet Epicness 2012, RAV4 Get Outdoors Vacuum cleaner ad, video, YouTube, October 1, viewed 23 March 2023, <https://youtu.be/eJ8YLkHmwlM>.
The humorous tone of this video is something I hope to achieve in my video. The structure of my video will be similar by demonstrating the risks of staying indoors, contrasted with the fun opportunities outside, however, I plan for my video to be less erratic and dedicate more time to a montage of the outdoors. 

 

It then cuts to a shot of a chat box from an online video game with the text ‘why don’t you go touch some grass?’ The shot hangs on this shot for a beat, totally the scene at roughly seven seconds, then cuts to a shot of the Anstey Hills ranges during the day. 

 

A sequence of shots of people hiking and beautiful scenery plays out for twenty seconds, accompanied by upbeat instrumental music and diegetic sounds from each shot. Shots vary between tracking hikers and panning across scenery at a moderate pace, synchronised with the music.

 

The final shot lingers on an open field and the call to action appears in the form of large text on the screen stating, ‘go outside and touch some grass,’ complemented by ‘boom’ sound effects for the text appearing.