Marketing Philosophies by IZZATI SAUFIE BINTI HASNI

The Production Concept

aisyahrazale28 — 2024-09-30 05:29:33 UTC

This idea is the oldest in business and suggests that people like products that are easy to find and cheap. Managers who follow this approach try to make production efficient, keep costs low, and distribute products widely. They believe that customers mostly care about getting the product and its price. This is especially true in developing countries, where people are more interested in just getting the product rather than its details (Philip, 2000).

aisyahrazale28 — 2024-09-30 05:29:54 UTC

Mixue

aisyahrazale28 — 2024-09-30 05:30:07 UTC

Mixue is a Chinese chain brand specializing in ice cream and tea beverages. Founded in 1997, it has quickly expanded to global markets, known for offering affordable ice cream and drinks.

2024-09-30 05:34:03 UTC

aisyahrazale28 — 2024-09-30 05:37:19 UTC

2024-09-30 05:39:43 UTC

The reason why Mixue meets the production concept is that it is cheap and popular among consumers and occupies a certain market share in different regions, which is in line with the production concept.（Wang Yuqian）

katnissann1207 — 2024-09-30 05:40:53 UTC

Philip, K. (2000). THE MARKETING CONCEPT. [online] www2.nau.edu. Available at: https://www2.nau.edu/~rgm/ha400/class/professional/concept/Article-Mkt-Con.html.

aisyahrazale28 — 2024-09-30 05:45:39 UTC

www.mixuemalaysia.com. (n.d.). MIXUE Malaysia. [online] Available at: http://www.mixuemalaysia.com/.

aisyahrazale28 — 2024-09-30 05:51:20 UTC