Dr. Squatch by Quinton Blake https://padlet.com/qb1676a/otojkfe57yo60j8p Unit 2 - COMM620 en-us 2022-01-10 12:41:19 UTC 2025-10-11 13:03:35 UTC hello@padlet.com https://padlet.net/icons/png/1f468-1f4bc.png Client: Dr Squatch qb1676a https://padlet.com/qb1676a/otojkfe57yo60j8p/wish/1983705140 Dr. Squach is a mens grooming brand with a primary focus on soaps using natural ingredients, (nothing synthetic).]]> 2022-01-10 12:46:31 UTC https://padlet.com/qb1676a/otojkfe57yo60j8p/wish/1983705140 Objectives: qb1676a https://padlet.com/qb1676a/otojkfe57yo60j8p/wish/1983711883 1: Raise brand awareness though meaningful storytelling tactics (education of long term side effects of synthetic soap vs. natural soap)
2: Increase SEO so users actively see brand (75% will not scroll past first page via - Key Components of a Successful Digital Marketing Strategy)
3: Drive users to mobile friendly website through google ad (paid ads)]]> 2022-01-10 12:50:36 UTC https://padlet.com/qb1676a/otojkfe57yo60j8p/wish/1983711883 Dr. Squatch Website: qb1676a https://padlet.com/qb1676a/otojkfe57yo60j8p/wish/1983712951 https://drsquatch.com]]> 2022-01-10 12:51:17 UTC https://padlet.com/qb1676a/otojkfe57yo60j8p/wish/1983712951 Channels: Primary qb1676a https://padlet.com/qb1676a/otojkfe57yo60j8p/wish/1983714943 Google Ads
Facebook
Twitter
Instagram
Tik Tok]]> 2022-01-10 12:52:32 UTC https://padlet.com/qb1676a/otojkfe57yo60j8p/wish/1983714943 Channels: Secondary qb1676a https://padlet.com/qb1676a/otojkfe57yo60j8p/wish/1983717344 YouTube
Snapchat
LinkedIn
Search
Influencer / Partnerships]]> 2022-01-10 12:53:51 UTC https://padlet.com/qb1676a/otojkfe57yo60j8p/wish/1983717344 Audiences: qb1676a https://padlet.com/qb1676a/otojkfe57yo60j8p/wish/1983724222 1: Men aged 23-35 (with disposable income)
2: Youth Males aged 16-22 
3: Husbands / Wives (searching for alternatives for significant other)

]]> 2022-01-10 12:58:20 UTC https://padlet.com/qb1676a/otojkfe57yo60j8p/wish/1983724222 #drsquatch qb1676a https://padlet.com/qb1676a/otojkfe57yo60j8p/wish/1983732382 2022-01-10 13:03:24 UTC https://padlet.com/qb1676a/otojkfe57yo60j8p/wish/1983732382 Strategy: qb1676a https://padlet.com/qb1676a/otojkfe57yo60j8p/wish/1983740632 Insert brand into online conversations around major brands (OldSpice, Head&Shoulders, Dove, etc.). Educate and prove Dr. Squatch is better for skin (and smells better too) using customer success stories via storytelling tactics. ]]> 2022-01-10 13:08:06 UTC https://padlet.com/qb1676a/otojkfe57yo60j8p/wish/1983740632