Lesson 10 by Chase Kranick

AIDA Model

chasekranick — 2025-05-05 15:06:19 UTC

marketing framework that outlines the stages a customer goes through in the buying process

Promotional Mix

chasekranick — 2025-05-05 15:07:14 UTC

the combination of different promotional tools a company uses to communicate with its target audience and achieve marketing goals

integrated marketing communications

chasekranick — 2025-05-05 15:07:44 UTC

a marketing strategy that aims to unify all marketing efforts to deliver a consistent message to the target audience across all channels

Advertising

chasekranick — 2025-05-05 15:08:40 UTC

a paid form of communication used by businesses to promote their products or services to potential customers

Personal Selling

chasekranick — 2025-05-05 15:08:58 UTC

a promotional method where a salesperson directly interacts with a potential customer, often face-to-face, to persuade them to make a purchase

Public Relations Strategies

chasekranick — 2025-05-05 15:09:50 UTC

a structured plan for managing a brand's public image and building relationships with stakeholders through intentional communication efforts

Publicity

chasekranick — 2025-05-05 15:10:44 UTC

any unpaid communication about a company, product, or brand that appears in the media, aiming to create public awareness and influence perceptions

Sales Promotion

chasekranick — 2025-05-05 15:11:10 UTC

a short-term, incentivized strategy used to boost sales, increase brand awareness, or encourage customer loyalty

Visual Merchandising

chasekranick — 2025-05-05 15:12:09 UTC

the strategic arrangement and presentation of products to enhance their appeal and desirability to customers, with the goal of driving sales and creating a positive brand experience