https://padlet.com/emmahampson/vc2 en-us 2022-01-21 17:41:46 UTC 2023-01-26 23:07:40 UTC hello@padlet.com emmahampson https://padlet.com/emmahampson/vc2/wish/2011030830 Produce and design a dynamic brand identity for a unique festival experience.]]> 2022-01-25 12:23:41 UTC https://padlet.com/emmahampson/vc2/wish/2011030830 emmahampson https://padlet.com/emmahampson/vc2/wish/2011047306 Using the typeface Helvetica, I created a series of symbols representing actions taken in the art building to match, including letters such as 'i', 'L' and 'V'. This includes a laptop, someone being photographed and a mannequin. I found it a challenge to think of ways I could create different actions using a typeface, however I was surprised by how many I ended up creating.]]> 2022-01-25 12:34:41 UTC https://padlet.com/emmahampson/vc2/wish/2011047306 emmahampson https://padlet.com/emmahampson/vc2/wish/2011137604 https://www.cleverfranke.com/work/eurovision]]> 2022-01-25 13:24:18 UTC https://padlet.com/emmahampson/vc2/wish/2011137604 emmahampson https://padlet.com/emmahampson/vc2/wish/2011138812 2022-01-25 13:24:53 UTC https://padlet.com/emmahampson/vc2/wish/2011138812 emmahampson https://padlet.com/emmahampson/vc2/wish/2011139571 2022-01-25 13:25:13 UTC https://padlet.com/emmahampson/vc2/wish/2011139571 emmahampson https://padlet.com/emmahampson/vc2/wish/2011145639 2022-01-25 13:27:47 UTC https://padlet.com/emmahampson/vc2/wish/2011145639 emmahampson https://padlet.com/emmahampson/vc2/wish/2011146088 2022-01-25 13:27:58 UTC https://padlet.com/emmahampson/vc2/wish/2011146088 emmahampson https://padlet.com/emmahampson/vc2/wish/2013925591 2022-01-26 16:19:25 UTC https://padlet.com/emmahampson/vc2/wish/2013925591 emmahampson https://padlet.com/emmahampson/vc2/wish/2013967580 2022-01-26 16:34:33 UTC https://padlet.com/emmahampson/vc2/wish/2013967580 emmahampson https://padlet.com/emmahampson/vc2/wish/2013998552 Seeing the logo in motion gives me a good idea in how I could possibly use motion graphics for my festival design, and portrays a responsive identity.]]> 2022-01-26 16:46:53 UTC https://padlet.com/emmahampson/vc2/wish/2013998552 emmahampson https://padlet.com/emmahampson/vc2/wish/2014004425 2022-01-26 16:49:13 UTC https://padlet.com/emmahampson/vc2/wish/2014004425 emmahampson https://padlet.com/emmahampson/vc2/wish/2014452292 https://studiodumbar.com/work/demo]]> 2022-01-26 20:09:33 UTC https://padlet.com/emmahampson/vc2/wish/2014452292 emmahampson https://padlet.com/emmahampson/vc2/wish/2014454261 2022-01-26 20:10:45 UTC https://padlet.com/emmahampson/vc2/wish/2014454261 emmahampson https://padlet.com/emmahampson/vc2/wish/2014455498 2022-01-26 20:11:30 UTC https://padlet.com/emmahampson/vc2/wish/2014455498 emmahampson https://padlet.com/emmahampson/vc2/wish/2016665276 2022-01-27 19:38:32 UTC https://padlet.com/emmahampson/vc2/wish/2016665276 emmahampson https://padlet.com/emmahampson/vc2/wish/2016665345 I especially love the bright colour scheme and imagery that reflects the purpose of the festival. I find a lot of inspiration in use of icons, which is something that I don't have much experience in making.]]> 2022-01-27 19:38:35 UTC https://padlet.com/emmahampson/vc2/wish/2016665345 emmahampson https://padlet.com/emmahampson/vc2/wish/2016665447 The event was designed by Classmate Studio, for the art event with a mission to 'strengthen the local independent art scene and initiate public discourse about urgent yet neglected political, social and environmental issues'.]]> 2022-01-27 19:38:39 UTC https://padlet.com/emmahampson/vc2/wish/2016665447 emmahampson https://padlet.com/emmahampson/vc2/wish/2016687713 2022-01-27 19:51:06 UTC https://padlet.com/emmahampson/vc2/wish/2016687713 emmahampson https://padlet.com/emmahampson/vc2/wish/2016689742 2022-01-27 19:52:19 UTC https://padlet.com/emmahampson/vc2/wish/2016689742 emmahampson https://padlet.com/emmahampson/vc2/wish/2016764110 Designed by Berlin based Studio Pandam, the theatre festival taken place in the border town of Bautzen 'invited German and international theatre groups, especially youth theatre groups, to deal with the theme “Wider alle Grenzen” (Against all Borders)'. The use of bright colours and gradients instantly stood out to me, as well as the use of simple shapes.]]> 2022-01-27 20:41:21 UTC https://padlet.com/emmahampson/vc2/wish/2016764110 emmahampson https://padlet.com/emmahampson/vc2/wish/2016773290 2022-01-27 20:48:10 UTC https://padlet.com/emmahampson/vc2/wish/2016773290 emmahampson https://padlet.com/emmahampson/vc2/wish/2016773357 The use of virtual stickers is a good way of targeting a younger audience, and is something I could use within my own festival branding.]]> 2022-01-27 20:48:13 UTC https://padlet.com/emmahampson/vc2/wish/2016773357 emmahampson https://padlet.com/emmahampson/vc2/wish/2016777257 2022-01-27 20:51:05 UTC https://padlet.com/emmahampson/vc2/wish/2016777257 emmahampson https://padlet.com/emmahampson/vc2/wish/2016777317 The participatory touch of the festival includes stickers, both real and virtual and is a way for visitors to customise themselves with the branding.]]> 2022-01-27 20:51:08 UTC https://padlet.com/emmahampson/vc2/wish/2016777317 emmahampson https://padlet.com/emmahampson/vc2/wish/2016777536 2022-01-27 20:51:19 UTC https://padlet.com/emmahampson/vc2/wish/2016777536 emmahampson https://padlet.com/emmahampson/vc2/wish/2017978776 I especially found it insightful to see how the branding developed, and how the icons represent rays of light to match the name of the festival. The use of bold colours and simple animation really stands out to me and feels contemporary and appropriate for the type of festival and audience.]]> 2022-01-28 14:27:13 UTC https://padlet.com/emmahampson/vc2/wish/2017978776 emmahampson https://padlet.com/emmahampson/vc2/wish/2018021984 I found it informative to hear the difference between designing something with a quick deadline vs slow, as there is less time for deliberation therefore the design is less defined and has more personality.]]> 2022-01-28 14:48:23 UTC https://padlet.com/emmahampson/vc2/wish/2018021984 emmahampson https://padlet.com/emmahampson/vc2/wish/2022318846 2022-01-31 21:42:01 UTC https://padlet.com/emmahampson/vc2/wish/2022318846 emmahampson https://padlet.com/emmahampson/vc2/wish/2022320798 The task was to create symbols using 4 colours, representing aspects of ourselves. I found it enjoyable to to think of ways to represent areas and items in non-obvious ways, while also sticking to more simple shapes. It was also challenging to think of new, different ideas.]]> 2022-01-31 21:43:34 UTC https://padlet.com/emmahampson/vc2/wish/2022320798 emmahampson https://padlet.com/emmahampson/vc2/wish/2026172065 2022-02-02 19:38:26 UTC https://padlet.com/emmahampson/vc2/wish/2026172065 emmahampson https://padlet.com/emmahampson/vc2/wish/2026173146 2022-02-02 19:39:00 UTC https://padlet.com/emmahampson/vc2/wish/2026173146 emmahampson https://padlet.com/emmahampson/vc2/wish/2026173551 2022-02-02 19:39:14 UTC https://padlet.com/emmahampson/vc2/wish/2026173551 emmahampson https://padlet.com/emmahampson/vc2/wish/2026174535 Because ASMR is something more audio based, I looked at previous exhibitions that showcase it in a visual way to be experienced. This includes a museum exhibition at ArkDes (The Swedish Centre for Architecture and Design) showing ASMR as 'form of design in itself but also highlights its suggested psychological benefits.']]> 2022-02-02 19:39:48 UTC https://padlet.com/emmahampson/vc2/wish/2026174535 emmahampson https://padlet.com/emmahampson/vc2/wish/2026175769 For this idea, I found a lot of inspiration within the brand design for 'Kissamo', who create personalised pet ID tags for dogs and cats. The identity was designed by Saint Urbian and features bright and colourful designs - if I decide to progress this idea, this is a similar visual direction I would want to go into.]]> 2022-02-02 19:40:33 UTC https://padlet.com/emmahampson/vc2/wish/2026175769 emmahampson https://padlet.com/emmahampson/vc2/wish/2026176986 2022-02-02 19:41:16 UTC https://padlet.com/emmahampson/vc2/wish/2026176986 emmahampson https://padlet.com/emmahampson/vc2/wish/2026220909 For this idea, I looked further into the brand identity for Eurovision 2022 and found interest in how the visual elements - such as font choice and logo - are to reflect aspects of the host country of Italy. This influenced me to follow a similar direction for this idea, and create a formula brand that has different varieties to match different countries.]]> 2022-02-02 20:06:34 UTC https://padlet.com/emmahampson/vc2/wish/2026220909 emmahampson https://padlet.com/emmahampson/vc2/wish/2030078711 2022-02-04 19:55:08 UTC https://padlet.com/emmahampson/vc2/wish/2030078711 emmahampson https://padlet.com/emmahampson/vc2/wish/2030086004 Looking further into my language idea, I found an interest in the online tool 'Chineasy' which turns Chinese characters into the image of the word. This has given me the idea to perhaps use imagery and type together with my final designs.]]> 2022-02-04 20:01:11 UTC https://padlet.com/emmahampson/vc2/wish/2030086004 emmahampson https://padlet.com/emmahampson/vc2/wish/2030791873 Following the idea of visualising type, I looked into concrete poetry which is 'poetry in which the poet's intent is conveyed by graphic patterns of letters, words, or symbols rather than by the meaning of words in conventional arrangement'. This technique creates a unique layout which allows the message to stand out. ]]> 2022-02-05 16:53:33 UTC https://padlet.com/emmahampson/vc2/wish/2030791873 emmahampson https://padlet.com/emmahampson/vc2/wish/2030792299 2022-02-05 16:54:08 UTC https://padlet.com/emmahampson/vc2/wish/2030792299 emmahampson https://padlet.com/emmahampson/vc2/wish/2030823784 To focus on a specific area of language, I have a particular interest in the geographical side of language and the ways this can open us to new cultures. This led me to think about the concept of having a 'pen pal' - people who regularly write to each other, often used to practice reading and writing in a foreign language. I could incorporate this into my festival, as it is a unique interest that has become less frequent in recent times due to the internet.]]> 2022-02-05 17:35:24 UTC https://padlet.com/emmahampson/vc2/wish/2030823784 emmahampson https://padlet.com/emmahampson/vc2/wish/2031518607 This idea led me to research different stamps, particularly from around the world both online and from a personal stamp collection - I feel a lot of inspiration in the different designs based around each country and ways I can incorporate this into my festival.]]> 2022-02-06 15:25:06 UTC https://padlet.com/emmahampson/vc2/wish/2031518607 emmahampson https://padlet.com/emmahampson/vc2/wish/2031594738 2022-02-06 16:44:25 UTC https://padlet.com/emmahampson/vc2/wish/2031594738 emmahampson https://padlet.com/emmahampson/vc2/wish/2031594770 2022-02-06 16:44:28 UTC https://padlet.com/emmahampson/vc2/wish/2031594770 emmahampson https://padlet.com/emmahampson/vc2/wish/2031608679 2022-02-06 16:57:10 UTC https://padlet.com/emmahampson/vc2/wish/2031608679 emmahampson https://padlet.com/emmahampson/vc2/wish/2031613082 2022-02-06 17:01:28 UTC https://padlet.com/emmahampson/vc2/wish/2031613082 emmahampson https://padlet.com/emmahampson/vc2/wish/2031614307 2022-02-06 17:02:42 UTC https://padlet.com/emmahampson/vc2/wish/2031614307 emmahampson https://padlet.com/emmahampson/vc2/wish/2031616005 2022-02-06 17:04:27 UTC https://padlet.com/emmahampson/vc2/wish/2031616005 emmahampson https://padlet.com/emmahampson/vc2/wish/2031617849 2022-02-06 17:06:11 UTC https://padlet.com/emmahampson/vc2/wish/2031617849 emmahampson https://padlet.com/emmahampson/vc2/wish/2031654746 2022-02-06 17:39:15 UTC https://padlet.com/emmahampson/vc2/wish/2031654746 emmahampson https://padlet.com/emmahampson/vc2/wish/2031655043 2022-02-06 17:39:34 UTC https://padlet.com/emmahampson/vc2/wish/2031655043 emmahampson https://padlet.com/emmahampson/vc2/wish/2031717546 2022-02-06 18:43:55 UTC https://padlet.com/emmahampson/vc2/wish/2031717546 emmahampson https://padlet.com/emmahampson/vc2/wish/2031717946 2022-02-06 18:44:11 UTC https://padlet.com/emmahampson/vc2/wish/2031717946 emmahampson https://padlet.com/emmahampson/vc2/wish/2031718358 2022-02-06 18:44:37 UTC https://padlet.com/emmahampson/vc2/wish/2031718358 emmahampson https://padlet.com/emmahampson/vc2/wish/2032921049 I created a mind map to visually generate ideas, including themes, audiences and experiences/products that my festival could include. I wanted to think of different, unique ideas allowing a range of possibilities, and visualising them meant I could also combine ideas and think of new ones quicker.]]> 2022-02-07 12:28:03 UTC https://padlet.com/emmahampson/vc2/wish/2032921049 emmahampson https://padlet.com/emmahampson/vc2/wish/2032932908 After feeling uninspired, I looked at my initial mind map to find ideas that may link to the language stamp idea - because writing letters is something seen as therapeutic, this led me to the idea of a wellness festival (where letter-writing can be an activity, as well as stationary as merchandise). This idea feels more straight forward and as though I can create more from it, while incorporating the research I have already made. ]]> 2022-02-07 12:35:07 UTC https://padlet.com/emmahampson/vc2/wish/2032932908 emmahampson https://padlet.com/emmahampson/vc2/wish/2035929624 2022-02-08 16:33:43 UTC https://padlet.com/emmahampson/vc2/wish/2035929624 emmahampson https://padlet.com/emmahampson/vc2/wish/2038206798 I researched and compared aspects of festivals with a similar concept to mine, including touchpoints and audience - it has given me an insight into the different ways I can portray my festival, as well as figuring out ways of making mine different and more unique.]]> 2022-02-09 15:45:13 UTC https://padlet.com/emmahampson/vc2/wish/2038206798 emmahampson https://padlet.com/emmahampson/vc2/wish/2038207423 Brainstorming ideas, I came up with the name 'Bliss Festival' as this encompasses the theme, and I also developed different ideas on products and activities including merchandise - as well as ways of creating packaging for this]]> 2022-02-09 15:45:30 UTC https://padlet.com/emmahampson/vc2/wish/2038207423 emmahampson https://padlet.com/emmahampson/vc2/wish/2038237338 I made a new mood board to visualise the idea including a colour scheme to represent the calmness of the festival, as well as possible products to design and typefaces that represent the festival meaning]]> 2022-02-09 15:58:09 UTC https://padlet.com/emmahampson/vc2/wish/2038237338 emmahampson https://padlet.com/emmahampson/vc2/wish/2038483463 The task was to photograph chairs around university and portray a story around them - we decided to try and create a scene from a catalogue, portraying the chairs in an editorial way with the aim of convincing the audience to purchase. The final image chosen was because of the minimal colour palette and 'clean' look.]]> 2022-02-09 17:36:02 UTC https://padlet.com/emmahampson/vc2/wish/2038483463 emmahampson https://padlet.com/emmahampson/vc2/wish/2038484134 2022-02-09 17:36:23 UTC https://padlet.com/emmahampson/vc2/wish/2038484134 emmahampson https://padlet.com/emmahampson/vc2/wish/2038485546 2022-02-09 17:37:01 UTC https://padlet.com/emmahampson/vc2/wish/2038485546 emmahampson https://padlet.com/emmahampson/vc2/wish/2038486406 2022-02-09 17:37:22 UTC https://padlet.com/emmahampson/vc2/wish/2038486406 emmahampson https://padlet.com/emmahampson/vc2/wish/2038487869 We then had to crop the image in order to gain new ways of seeing the photo, which was an insightful way of seeing how an image can change based on the way it has been edited and cropped to create a completely different atmosphere. Overall I feel as though I gained a lot from the task, and it has also given me ideas in ways I can use product photography within my festival.]]> 2022-02-09 17:38:01 UTC https://padlet.com/emmahampson/vc2/wish/2038487869 emmahampson https://padlet.com/emmahampson/vc2/wish/2038488827 2022-02-09 17:38:26 UTC https://padlet.com/emmahampson/vc2/wish/2038488827 emmahampson https://padlet.com/emmahampson/vc2/wish/2038490455 2022-02-09 17:39:09 UTC https://padlet.com/emmahampson/vc2/wish/2038490455 emmahampson https://padlet.com/emmahampson/vc2/wish/2038828129 After researching other wellness festivals and making a mind map of my ideas, I made a decision on the final name (Bliss Festival, meaning a state of happiness), in addition to the touch points I can create and audience the festival is aimed for.]]> 2022-02-09 20:19:47 UTC https://padlet.com/emmahampson/vc2/wish/2038828129 emmahampson https://padlet.com/emmahampson/vc2/wish/2038949198 2022-02-09 21:40:48 UTC https://padlet.com/emmahampson/vc2/wish/2038949198 emmahampson https://padlet.com/emmahampson/vc2/wish/2038966958 I initially began by researching different fonts I could use for my logo - I wanted something 'ethereal' and elegant looking to reflect the target audience and purpose of the festival. I found many fonts by Pangram that fit the look I am going for, with my favourite being 'Hatton' because of the round shapes it uses which gives it an elegant touch.]]> 2022-02-09 21:55:29 UTC https://padlet.com/emmahampson/vc2/wish/2038966958 emmahampson https://padlet.com/emmahampson/vc2/wish/2038967425 2022-02-09 21:55:51 UTC https://padlet.com/emmahampson/vc2/wish/2038967425 emmahampson https://padlet.com/emmahampson/vc2/wish/2038967845 2022-02-09 21:56:12 UTC https://padlet.com/emmahampson/vc2/wish/2038967845 emmahampson https://padlet.com/emmahampson/vc2/wish/2038968272 2022-02-09 21:56:33 UTC https://padlet.com/emmahampson/vc2/wish/2038968272 emmahampson https://padlet.com/emmahampson/vc2/wish/2039050565 After generating a selection of fonts, I decided to create a series of icons that I can use throughout the branding, each reflecting elements of the festival - this includes cloud-like and round shapes representing calmness, as well as elements from nature and the sky which also have connotations of peacefulness and represent aspects of the festival.]]> 2022-02-09 23:16:53 UTC https://padlet.com/emmahampson/vc2/wish/2039050565 emmahampson https://padlet.com/emmahampson/vc2/wish/2040595781 2022-02-10 16:06:27 UTC https://padlet.com/emmahampson/vc2/wish/2040595781 emmahampson https://padlet.com/emmahampson/vc2/wish/2040686289 I also tested a brighter colour schemes, however I felt as though the muted colours appeared more relaxing and calm therefore more appropriate for the festival.]]> 2022-02-10 16:45:23 UTC https://padlet.com/emmahampson/vc2/wish/2040686289 emmahampson https://padlet.com/emmahampson/vc2/wish/2040688779 2022-02-10 16:46:28 UTC https://padlet.com/emmahampson/vc2/wish/2040688779 emmahampson https://padlet.com/emmahampson/vc2/wish/2040715595 After researching the psychology behind colours, I wanted to create a colour scheme that reflected the message and meaning of the festival, while also appealing to the target audience - I used coolors.com to generate a colour palette that features muted tones of purple, blue and neutrals, in turn creating an elegant feel that links heavily to the idea of relaxation.]]> 2022-02-10 16:57:45 UTC https://padlet.com/emmahampson/vc2/wish/2040715595 emmahampson https://padlet.com/emmahampson/vc2/wish/2041265587 Using the graphic elements, font choice and chosen colour scheme, I developed a logo for the festival brand. I wanted something simple and not too busy, that also looked modern and contemporary to reflect the trend-aware target audience who may share elements of the branding to social media.]]> 2022-02-10 22:07:39 UTC https://padlet.com/emmahampson/vc2/wish/2041265587 emmahampson https://padlet.com/emmahampson/vc2/wish/2041451111 From the final chosen logo, I developed three different colour schemes - this allows the branding to have a formulaic response where the colours and elements may adapt to fit their surroundings.]]> 2022-02-11 01:01:38 UTC https://padlet.com/emmahampson/vc2/wish/2041451111 emmahampson https://padlet.com/emmahampson/vc2/wish/2043859807 - Posters (3 variations) ~
- Wristbands ~
- Lanyard ~

Specific touch points:
- Brochure/magazine
- Social media profile/stickers/ads ~
- Skincare ~
- Food/drink
- Apparel/accessories ~
- Stationary]]> 2022-02-12 16:36:48 UTC https://padlet.com/emmahampson/vc2/wish/2043859807 emmahampson https://padlet.com/emmahampson/vc2/wish/2043865556 2022-02-12 16:44:09 UTC https://padlet.com/emmahampson/vc2/wish/2043865556 emmahampson https://padlet.com/emmahampson/vc2/wish/2043866064 The study found that the lighter the colour, the more it is associated with calmness and relaxation - this particularly includes colours such as blues and greens (fewer studies find no association).]]> 2022-02-12 16:44:49 UTC https://padlet.com/emmahampson/vc2/wish/2043866064 emmahampson https://padlet.com/emmahampson/vc2/wish/2043869863 Launched by G.F Smith, The World's Favourite Colour Project involved 26,596 participants from over 100 different countries - possibly the largest ever colour study - to learn more about the psychology of colour. It found that most people's favourite colours were blue or green, and theories state it is because they’re associated with environmental features we can benefit from and enjoy, such as clear skies, clean water, and vegetation.]]> 2022-02-12 16:49:37 UTC https://padlet.com/emmahampson/vc2/wish/2043869863 emmahampson https://padlet.com/emmahampson/vc2/wish/2044765584 I wanted to design the posters in a way that reflects the message behind the festival and targets the audience, while also using the graphic elements of the festival]]> 2022-02-13 17:34:26 UTC https://padlet.com/emmahampson/vc2/wish/2044765584 emmahampson https://padlet.com/emmahampson/vc2/wish/2044765792 2022-02-13 17:34:38 UTC https://padlet.com/emmahampson/vc2/wish/2044765792 emmahampson https://padlet.com/emmahampson/vc2/wish/2044772050 2022-02-13 17:40:34 UTC https://padlet.com/emmahampson/vc2/wish/2044772050 emmahampson https://padlet.com/emmahampson/vc2/wish/2045086115 2022-02-14 00:19:30 UTC https://padlet.com/emmahampson/vc2/wish/2045086115 emmahampson https://padlet.com/emmahampson/vc2/wish/2045086345 2022-02-14 00:19:44 UTC https://padlet.com/emmahampson/vc2/wish/2045086345 emmahampson https://padlet.com/emmahampson/vc2/wish/2045087649 I found inspiration in scarves for sale at many different stores, including high-end fashion brands, as I feel the item links to the festival theme and is something that would be purchased by the audience. While these are luxury items, it feels fitting for the audience and sets a sophisticated tone]]> 2022-02-14 00:21:10 UTC https://padlet.com/emmahampson/vc2/wish/2045087649 emmahampson https://padlet.com/emmahampson/vc2/wish/2045090340 2022-02-14 00:24:22 UTC https://padlet.com/emmahampson/vc2/wish/2045090340 emmahampson https://padlet.com/emmahampson/vc2/wish/2045096348 2022-02-14 00:29:01 UTC https://padlet.com/emmahampson/vc2/wish/2045096348 emmahampson https://padlet.com/emmahampson/vc2/wish/2045106986 Using inspiration from my research, I created a scarf design that is intended to be sold at the festival as merchandise, as this is an item associated with wellness and luxury.]]> 2022-02-14 00:39:23 UTC https://padlet.com/emmahampson/vc2/wish/2045106986 emmahampson https://padlet.com/emmahampson/vc2/wish/2048206823 2022-02-15 09:48:58 UTC https://padlet.com/emmahampson/vc2/wish/2048206823 emmahampson https://padlet.com/emmahampson/vc2/wish/2048217017 2022-02-15 09:54:39 UTC https://padlet.com/emmahampson/vc2/wish/2048217017 emmahampson https://padlet.com/emmahampson/vc2/wish/2056088827 The first outcome is inspired by the shapes and colours she enjoys, as well as her Filipino culture]]> 2022-02-19 00:18:50 UTC https://padlet.com/emmahampson/vc2/wish/2056088827 emmahampson https://padlet.com/emmahampson/vc2/wish/2056088908 Because her favourite season is spring, I made one outcome including flowers in a lo-fi sketched style ]]> 2022-02-19 00:19:01 UTC https://padlet.com/emmahampson/vc2/wish/2056088908 emmahampson https://padlet.com/emmahampson/vc2/wish/2056088970 For the final outcome I used a retro font, while also including round shapes representing her love of Bubble Tea - this is an outcome she said would work well as a sticker]]> 2022-02-19 00:19:11 UTC https://padlet.com/emmahampson/vc2/wish/2056088970 emmahampson https://padlet.com/emmahampson/vc2/wish/2056660124 Creating the first poster, I developed the design from the initial logo I created and made a repeating pattern - with the moons and stars representing the relaxing theme of the festival.]]> 2022-02-19 17:00:41 UTC https://padlet.com/emmahampson/vc2/wish/2056660124 emmahampson https://padlet.com/emmahampson/vc2/wish/2056660151 Following this, I experimented with different ways of laying out type and how I could incorporate the logo into one of the posters.]]> 2022-02-19 17:00:44 UTC https://padlet.com/emmahampson/vc2/wish/2056660151 emmahampson https://padlet.com/emmahampson/vc2/wish/2056660189 I also wanted to include a gradient as this has associations with being calming, while also including elements from the other posters to keep a continuous theme.]]> 2022-02-19 17:00:47 UTC https://padlet.com/emmahampson/vc2/wish/2056660189 emmahampson https://padlet.com/emmahampson/vc2/wish/2056796937 Using her feedback, I recreated her favourite design of the three on Illustrator, and instead used the font from the third outcome as she suggested. Overall I feel as though this was successful, and the workshop as a whole gave me a big insight into how branding for others works.]]> 2022-02-19 20:26:37 UTC https://padlet.com/emmahampson/vc2/wish/2056796937 emmahampson https://padlet.com/emmahampson/vc2/wish/2058484077 Following this I made a mood board including colours, fonts and illustration styles that she enjoys. ]]> 2022-02-21 10:05:42 UTC https://padlet.com/emmahampson/vc2/wish/2058484077 emmahampson https://padlet.com/emmahampson/vc2/wish/2058498154 To begin, I 'interviewed' Gail to gain an idea on how to begin creating her branding - I found ideas on who she is and the visual identity that would match her, in addition to information that may not be associated with design yet can be incorporated within her branding.]]> 2022-02-21 10:14:39 UTC https://padlet.com/emmahampson/vc2/wish/2058498154 emmahampson https://padlet.com/emmahampson/vc2/wish/2058717486 2022-02-21 12:59:10 UTC https://padlet.com/emmahampson/vc2/wish/2058717486 emmahampson https://padlet.com/emmahampson/vc2/wish/2058717906 2022-02-21 12:59:29 UTC https://padlet.com/emmahampson/vc2/wish/2058717906 emmahampson https://padlet.com/emmahampson/vc2/wish/2058719476 Inspired by cosmetics brands, I want to create a selection of products that will be sold at the festival - I looked at products for sale and the way they're designed, and felt inspired by minimal packaging - this also would appeal to my target audience.]]> 2022-02-21 13:00:36 UTC https://padlet.com/emmahampson/vc2/wish/2058719476 emmahampson https://padlet.com/emmahampson/vc2/wish/2060462110 2022-02-22 12:33:33 UTC https://padlet.com/emmahampson/vc2/wish/2060462110 emmahampson https://padlet.com/emmahampson/vc2/wish/2060462416 Using the heat press and sublimation printer, I created the scarf in person in order to then photograph what the real product will look like]]> 2022-02-22 12:33:50 UTC https://padlet.com/emmahampson/vc2/wish/2060462416 emmahampson https://padlet.com/emmahampson/vc2/wish/2060462805 I also created samples of colours and patterns that may have also worked well on a scarf, including floral shapes]]> 2022-02-22 12:34:09 UTC https://padlet.com/emmahampson/vc2/wish/2060462805 emmahampson https://padlet.com/emmahampson/vc2/wish/2060478579 - Develop colour scheme (change and adapt to fit theme more, more brighter colours, less black) perhaps to colours similar to that on the scarf
- Update posters (hashtag, social media or location)
- Include elements of lights/movement within the star shape]]> 2022-02-22 12:45:49 UTC https://padlet.com/emmahampson/vc2/wish/2060478579 emmahampson https://padlet.com/emmahampson/vc2/wish/2072320612 2022-03-01 21:07:52 UTC https://padlet.com/emmahampson/vc2/wish/2072320612 emmahampson https://padlet.com/emmahampson/vc2/wish/2072321661 2022-03-01 21:08:33 UTC https://padlet.com/emmahampson/vc2/wish/2072321661 emmahampson https://padlet.com/emmahampson/vc2/wish/2072323867 2022-03-01 21:10:22 UTC https://padlet.com/emmahampson/vc2/wish/2072323867 emmahampson https://padlet.com/emmahampson/vc2/wish/2072324370 2022-03-01 21:10:47 UTC https://padlet.com/emmahampson/vc2/wish/2072324370 emmahampson https://padlet.com/emmahampson/vc2/wish/2072325021 2022-03-01 21:11:18 UTC https://padlet.com/emmahampson/vc2/wish/2072325021 emmahampson https://padlet.com/emmahampson/vc2/wish/2072325742 2022-03-01 21:11:49 UTC https://padlet.com/emmahampson/vc2/wish/2072325742 emmahampson https://padlet.com/emmahampson/vc2/wish/2072445203 new colour scheme
skin research]]> 2022-03-01 23:21:46 UTC https://padlet.com/emmahampson/vc2/wish/2072445203 emmahampson https://padlet.com/emmahampson/vc2/wish/2072448300 I wanted to use the same logo, just with a different colour scheme and with less harsh colours as suggested.]]> 2022-03-01 23:26:02 UTC https://padlet.com/emmahampson/vc2/wish/2072448300 emmahampson https://padlet.com/emmahampson/vc2/wish/2072450529 As a touchpoint, I created lanyards intended for workers of the festival - this includes one of the graphic elements as the shape of the photo]]> 2022-03-01 23:29:05 UTC https://padlet.com/emmahampson/vc2/wish/2072450529 emmahampson https://padlet.com/emmahampson/vc2/wish/2072450551 I also created wristbands intended for the festival.]]> 2022-03-01 23:29:07 UTC https://padlet.com/emmahampson/vc2/wish/2072450551 emmahampson https://padlet.com/emmahampson/vc2/wish/2073929949 Using feedback from the presentation, I developed a new colour scheme with brighter colours inspired by the colour of the printed scarf.]]> 2022-03-02 16:29:45 UTC https://padlet.com/emmahampson/vc2/wish/2073929949 emmahampson https://padlet.com/emmahampson/vc2/wish/2075085580 2022-03-03 04:57:19 UTC https://padlet.com/emmahampson/vc2/wish/2075085580 emmahampson https://padlet.com/emmahampson/vc2/wish/2075085654 2022-03-03 04:57:23 UTC https://padlet.com/emmahampson/vc2/wish/2075085654 emmahampson https://padlet.com/emmahampson/vc2/wish/2075085740 Using the feedback I received, I added the hashtag '#FindYourBliss' to the posters in order for them to be seen on social media, while also changing the colour scheme]]> 2022-03-03 04:57:26 UTC https://padlet.com/emmahampson/vc2/wish/2075085740 emmahampson https://padlet.com/emmahampson/vc2/wish/2075103860 I created the labels for an array of products, including candles and soap using the festival colour scheme and fonts.]]> 2022-03-03 05:10:32 UTC https://padlet.com/emmahampson/vc2/wish/2075103860 emmahampson https://padlet.com/emmahampson/vc2/wish/2076552575 2022-03-03 19:39:17 UTC https://padlet.com/emmahampson/vc2/wish/2076552575 emmahampson https://padlet.com/emmahampson/vc2/wish/2076559319 2022-03-03 19:42:59 UTC https://padlet.com/emmahampson/vc2/wish/2076559319 emmahampson https://padlet.com/emmahampson/vc2/wish/2076559454 2022-03-03 19:43:03 UTC https://padlet.com/emmahampson/vc2/wish/2076559454 emmahampson https://padlet.com/emmahampson/vc2/wish/2076559608 2022-03-03 19:43:09 UTC https://padlet.com/emmahampson/vc2/wish/2076559608 emmahampson https://padlet.com/emmahampson/vc2/wish/2076561819 2022-03-03 19:44:04 UTC https://padlet.com/emmahampson/vc2/wish/2076561819 emmahampson https://padlet.com/emmahampson/vc2/wish/2076566027 2022-03-03 19:46:45 UTC https://padlet.com/emmahampson/vc2/wish/2076566027 emmahampson https://padlet.com/emmahampson/vc2/wish/2076566290 2022-03-03 19:46:55 UTC https://padlet.com/emmahampson/vc2/wish/2076566290 emmahampson https://padlet.com/emmahampson/vc2/wish/2076568083 2022-03-03 19:48:03 UTC https://padlet.com/emmahampson/vc2/wish/2076568083 emmahampson https://padlet.com/emmahampson/vc2/wish/2076570803 2022-03-03 19:49:48 UTC https://padlet.com/emmahampson/vc2/wish/2076570803 emmahampson https://padlet.com/emmahampson/vc2/wish/2076571932 2022-03-03 19:50:31 UTC https://padlet.com/emmahampson/vc2/wish/2076571932 emmahampson https://padlet.com/emmahampson/vc2/wish/2076572478 2022-03-03 19:50:52 UTC https://padlet.com/emmahampson/vc2/wish/2076572478 emmahampson https://padlet.com/emmahampson/vc2/wish/2076573185 2022-03-03 19:51:14 UTC https://padlet.com/emmahampson/vc2/wish/2076573185 emmahampson https://padlet.com/emmahampson/vc2/wish/2076576226 After the art direction workshop, I decided to photograph the scarf I created to represent how it would look on an online store]]> 2022-03-03 19:53:07 UTC https://padlet.com/emmahampson/vc2/wish/2076576226 emmahampson https://padlet.com/emmahampson/vc2/wish/2076576381 2022-03-03 19:53:13 UTC https://padlet.com/emmahampson/vc2/wish/2076576381 emmahampson https://padlet.com/emmahampson/vc2/wish/2076578739 2022-03-03 19:54:45 UTC https://padlet.com/emmahampson/vc2/wish/2076578739 emmahampson https://padlet.com/emmahampson/vc2/wish/2076578844 2022-03-03 19:54:49 UTC https://padlet.com/emmahampson/vc2/wish/2076578844 emmahampson https://padlet.com/emmahampson/vc2/wish/2076578931 2022-03-03 19:54:52 UTC https://padlet.com/emmahampson/vc2/wish/2076578931 emmahampson https://padlet.com/emmahampson/vc2/wish/2076578996 2022-03-03 19:54:55 UTC https://padlet.com/emmahampson/vc2/wish/2076578996 emmahampson https://padlet.com/emmahampson/vc2/wish/2076581809 2022-03-03 19:56:33 UTC https://padlet.com/emmahampson/vc2/wish/2076581809 emmahampson https://padlet.com/emmahampson/vc2/wish/2076583624 I created an instagram page for the festival in order to target the younger audience, and I included elements such as the logo and products.]]> 2022-03-03 19:57:38 UTC https://padlet.com/emmahampson/vc2/wish/2076583624 emmahampson https://padlet.com/emmahampson/vc2/wish/2076583704 I also created a filter associated with the festival, intended to be used by guests, featuring colours and shapes from the festival.]]> 2022-03-03 19:57:41 UTC https://padlet.com/emmahampson/vc2/wish/2076583704 emmahampson https://padlet.com/emmahampson/vc2/wish/2076584821 2022-03-03 19:58:23 UTC https://padlet.com/emmahampson/vc2/wish/2076584821