Steve Jobs and Steve Wozniak were the ones who started the history of Apple in 1976 in a garage, and the aim was to make computers accessible to everyone. It kept developing every year , becoming a significant brand .

@Tamara FMM

I absolutely love the old fashioned look of the watch.It looks quite functional and must've been back then when technology was not that advanced.I like the colour of the strap and the colour combo. I love orange and gold -it gives quite a luxurious vibe and it makes it a great accessory to a classic timeless outfit.

Regina Mendes

I really like how the Apple logo has changed over time but always stayed recognizable. The simple shape makes it iconic, and each version tells something about the brand’s story. For me, the minimal black logo shows modern style. It’s amazing how just a logo can carry so much identity.

It feels like a luxury small globe.

What I love about the trench coat is the idea and the sensations it evokes, nearly unanimous in how the original trench coat was made to be functional for military officers to wear amidst harsh elements in battle trenches. The object is particularly interesting because of the duality of its existence as an object of design. It can be seen as an example of functional design, yes, but also as an icon of endurance in front of war and trauma. The items details in the original use of the trench coat, such as shoulder detail and epaulettes and D-rings used for military equipment etc.

It is the duality of function with symbolism that signals desirability. It is a piece of clothing that has seen battlefields, encountered Hollywood classics such as Casablanca and Breakfast at Tiffany's, they demonstrate new forms of popular culture. Wearing the coat is not about following fashion, it is a feeling. It is about timeless sophistication of earlier generations. It is a symbol of British heritage which exudes quiet confidence when worn!

Design is simple and easy.

The functionality is very important, this card makes travelling on the bus and underground fast and easy.

It reminds me of my first experience in London.

The brand story is how to make public transport more modern and accessible for everyone. It makes me feel i am in some community:). Sometimes small thing can represent identity and functionality at the same time.

It’s amazing how beautifully things can be made while still being functional.

I really like how creativity and functionality are combined in this design.

It perfectly reflects IKEA’s philosophy — smart, stylish living that’s accessible to everyone.

Personally, I see IKEA as something beautiful and affordable.

It was summer in Greece and I was 16 years old 1999 rolling like a rock star at high school with an Italian T5 1996 model playing 80s rock on my Walkman for the boys and jazz&pop for the girls that had zero chances against me and my romantic bike. Yeap..you heard me right..!

Wwwwww…yes I am old now but the Nostalgia of this bike brinks me on my first ride on a Greek beach summer 1999 having a picnic next to my bike and my first romance. Is not just a bike, is not just a brand is memories and all we are in this life is just that…memories!

This bike played in countless classic movies and new. The history of Vespa is from the end of the WW2 and is something that makes it an amazing peace of art and definitely we don’t have the time and the space for me to write it here but is on my mind and heart.

Today this model only for the nostalgia it cost thousands £ and I don’t wonder why…many people had the same experience like I did.

Kind regards,

Vasileios Katsaliros

A romantic fool and a motorcycle enthusiast.

I think objects like the FRAKTA blue bag show how something so simple can become an icon. Almost everyone recognizes it and it’s not expensive, but it’s strong, reusable, and really useful. That makes me reflect on how design doesn’t always have to be complicated to be meaningful