https://padlet.com/reneeperry45/oovboq1xiwwg56rw Print Advertisement Analysis en-us 2023-03-22 17:28:24 UTC 2026-01-16 06:58:58 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Templeball.png reneeperry45 https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548817 This can be from a website, magazine, or social media post.]]> 2023-03-22 17:28:24 UTC https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548817 reneeperry45 https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548820 Address:
1) Context
2) Purpose/Audience
3) Rhetorical Appeals - Ethos, Pathos, Logos


]]> 2023-03-22 17:28:24 UTC https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548820 reneeperry45 https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548821 Directions: 
Topic Sentence – needs to be first sentence of your paragraph and introduce the company and product and three subtopics that you will be covering. (It will look like a Thesis Statement)

]]> 2023-03-22 17:28:24 UTC https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548821 reneeperry45 https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548822 1) Background information (company name, history, etc.)
3) Describe the physical components of the advertisement.


]]> 2023-03-22 17:28:24 UTC https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548822 reneeperry45 https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548823 1)Which audience demographic are they trying to reach? 
2) What is the desired effect/purpose? 



]]> 2023-03-22 17:28:24 UTC https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548823 reneeperry45 https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548825 Choose the most predominate appeal and explain why it is evident to the audience (only need one): 
1) Ethos
2) Pathos
3) Logos
 ]]> 2023-03-22 17:28:24 UTC https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548825 reneeperry45 https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548827 Discuss the effectiveness of the commercial. Does the ad do a good job of appealing to their reader to sell their product. Do not use first person!]]> 2023-03-22 17:28:24 UTC https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548827 reneeperry45 https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548828 Uses well known name brand
Simple photo
Good connecting phrase.

Tomato slices in bottle shape.]]> 2023-03-22 17:28:24 UTC https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548828 reneeperry45 https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548830 Heinz is trying to reach any and all consumers of the world to bring in more sales of their brand as Heinz is already a globally recognized brand with profound consumer bases. The desired purpose is to bring in the "all natural" appeal to their customers.]]> 2023-03-22 17:28:24 UTC https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548830 reneeperry45 https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548831 Even though Heinz represents all rhetorical appeals i believe this ad focuses on the ethos appeal because the name brand is a very credible and is showing the consumer that their main focus is the tomato within their ketchup.]]> 2023-03-22 17:28:24 UTC https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548831 reneeperry45 https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548832 Heinz is an American food processing company founded by Henry J Heinz in 1869 where he started on a small scale in Sharpsburg, Pennsylvania. He personally worked to control the "purity of his products by managing his employees", offering hot showers and weekly manicures for the workers handling the food. The "57 Varieties" was never 57 varieties, it was a combination of his and his wife's favorite numbers. Today Heinz has developed globally with thousands of manufactures across 6 continents and over 200 countries. in 2007, a campaign was set out to the world with many creative ideas focusing on the simplicity of the ketchup. In this ad you can see the tomato slices stacked and shaped like a ketchup bottle, even the logo is sliced.]]> 2023-03-22 17:28:24 UTC https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548832 reneeperry45 https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548834 Make sure you include the URL link with your upload.

This professional campaign titled 'Slices' was published on December 05, 2007. This Print medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 15 years ago.

Credits

Advertising Agency: McCann Erickson, London, UK

https://www.adsoftheworld.com/campaigns/slices]]> 2023-03-22 17:28:24 UTC https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548834 reneeperry45 https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548836 In 2007, Heinz featured an online advertisement campaign which the viewer can analyze by examining the ad's context, audience/purpose, and rhetorical appeals. ]]> 2023-03-22 17:28:24 UTC https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548836 reneeperry45 https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548837 The Heinz ad campaign brought in many sales and even was named advertiser of the year. This goes hand in hand with the effectiveness of showing its consumers that they are focused on the natural tomato ingredient.]]> 2023-03-22 17:28:24 UTC https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548837 reneeperry45 https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548839 2023-03-22 17:28:24 UTC https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548839 reneeperry45 https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548840 In 2007, Heinz featured an online advertisement campaign which the viewer can analyze by examining the ad's context, audience/purpose, and rhetorical appeals. Heinz is an American food processing company founded by Henry J Heinz in 1869 where he started on a small scale in Sharpsburg, Pennsylvania. He personally worked to control the "purity of his products by managing his employees", offering hot showers and weekly manicures for the workers handling the food. The "57 Varieties" was never 57 varieties, it was a combination of his and his wife's favorite numbers. Today, Heinz has developed globally with thousands of manufactures across 6 continents and over 200 countries. in 2007, a campaign was set out to the world with many creative ideas focusing on the simplicity of the ketchup. In this ad you can see the tomato slices stacked and shaped like a ketchup bottle, even the logo is sliced.

Heinz is trying to reach any and all consumers of the world to bring in more sales of their brand as Heinz is already a globally recognized brand with profound consumer bases. The desired purpose is to bring in the "all natural" appeal to their customers.

Even though Heinz represents all rhetorical appeals, this ad focuses on the ethos appeal because the name brand is a very credible and is showing the consumer that their main focus is the tomato within their ketchup.

The Heinz ad campaign brought in many sales and even was named advertiser of the year. This goes hand in hand with the effectiveness of showing its consumers that they are focused on the natural tomato ingredient.]]> 2023-03-22 17:28:24 UTC https://padlet.com/reneeperry45/oovboq1xiwwg56rw/wish/2527548840