1. Digital Tools Are Crucial, But Underutilized Both Austrian and Slovenian companies recognize the importance of digital tools—especially social media—for reaching young apprentices, but many lack the expertise to use them effectively.

2. Communication Skills Are a Must The ability to communicate with young people is seen as a decisive skill in both countries. Personal engagement, storytelling, and tailored content are essential in attracting Gen Z.

3. AI Adoption is Limited and Hesitant While AI tools offer potential for recruitment, they are barely used. In Austria, only one company has adopted AI, while Slovenian companies are cautious, mainly due to concerns over data protection and algorithmic bias.

4. Training is a Key Gap There’s a strong need for practical training in digital marketing, social media strategy, and AI tool usage to close current competency gaps and enhance recruitment effectiveness.

You can trim, split, and delete parts of your video directly in the timeline. Basic edits like cutting out mistakes or rearranging scenes are simple and fast to do.

🎞 2. Enhancing Videos with Overlays and Text

You can add additional video layers (overlays) and insert text or titles by splitting the video and using animated text boxes with backgrounds for clarity.

✨ 3. Bring Your Video to Life with Effects, Transitions, and Music

Canva offers a range of transitions and effects, as well as the ability to add custom music. Just upload audio, place it on the timeline, and sync it with your visuals.

📺 4. Use Templates for a Professional Look

You can quickly add YouTube-style intros and outros using Canva’s ready-made templates. These help you maintain a consistent and polished visual style.

📤 5. Exporting is Easy – Just Remember MP4 Format

Once your video is complete, download it via the "Share" button. Make sure to select MP4 as the format to ensure compatibility across platforms.

1. AI is a Tool, Not a Magic Wand

AI can greatly enhance productivity, creativity, and problem-solving, but it's only as effective as the person using it. Understanding its limitations and capabilities is essential to harnessing its full potential.

2. Prompting is a Skill You Can Master

The quality of AI output depends on the quality of your prompts. Clear, specific, and well-structured instructions lead to better results. Practicing prompt engineering can dramatically improve your outcomes.

3. Explore, Experiment, Evolve

Don’t be afraid to try different tools and use cases. AI thrives on iteration and feedback—test ideas, assess outcomes, and refine your approach to discover what works best for your needs.

4. Ethics and Awareness Matter

AI comes with responsibility. Always consider ethical implications, data privacy, and potential biases. Being aware of these issues ensures that you use AI tools responsibly and respectfully.

1. Create Events

   • Host virtual events (career fairs, Q&A sessions, webinars) to engage parents and young candidates.

2. Join or Create Industry-Specific Groups

   • Look for Facebook groups focused on apprenticeships, trade careers, local job opportunities, or specific industries like metalworking.

3. Use VR

   • Offers an immersive and interactive experience.

   • Ideal for showcasing a day in the life of a production worker.

   • Engages young people by bringing the work environment to life in a relatable way.

• Reels: Engaging video ads.

• Carousels: Highlight apprenticeship perks.

Value Content: Share expert advice, market analysis, or case studies that are relevant to your career or industry.

TIP TWO:

Strong headlines: Use catchy headlines or questions to get attention.

TIP THREE:

Professional tone: Maintain a formal and professional style of communication.

TIP FOUR:

Use images and videos: Infographics, short videos, and charts increase engagement. Ask expert questions and respond to comments.

• Not ideal for direct youth recruitment (Gen Z prefers Instagram/TikTok)

• Best for: Engaging schools, vocational centers & parents who guide career decisions

Smart Approach:

• Partner with Slovenian/Austrian tech/vocational schools

• Build apprenticeship pipelines & promote industry opportunities

How:
✔ Headline: Use keywords like "Metalworking Apprenticeships | Slovenia & Austria"
✔ About Section: Highlight:

• Your training mission

• Career growth & mentorship

• Success stories
  ✔ Showcase Page: Feature:

• Program details

• Trainee testimonials

Example Headline:
"Shaping Future Metalworking Talent – Apprenticeships in Slovenia & Austria"

Tip: Update weekly with trainee spotlights!

• Event Promotion: They promote networking events that connect young professionals with businesses.

• Educational Content: They share insights about international trade and market trends, targeting young professionals in the field.

• Success Stories: They showcase successful collaborations to inspire young talent to engage in global business.

Results:

• Increased engagement

• Stronger networking

• Talent attraction

LINK: https://www.instagram.com/voestalpine_wire_technology/

• Job and Internship Posts: Regularly shares job openings and career development opportunities for young professionals.

• Employee Testimonials: Highlights stories of employees, offering insights into career growth at the company.

• Tech and Innovation Focus: Features content on cutting-edge technologies to appeal to those interested in innovation.

• University Collaborations: Partners with educational institutions to promote internships and recruitment events.

• Engaging Visual Content: Uses high-quality images and videos to showcase the work environment and company culture.

Results:

• Increased engagement from young professionals,

• improved brand visibility and

• more applications for internships and career programs.

LINK: https://www.instagram.com/voestalpine_wire_technology/

• Focus on Innovation: AMAG highlights advanced aluminum technology, attracting tech-savvy young talent.

• Sustainability: The company showcases its eco-friendly initiatives, appealing to environmentally-conscious job seekers.

• Career Opportunities: Regular posts about apprenticeships and job openings target students and young professionals.

• Employee Stories: Sharing employee experiences emphasizes a positive work culture and growth potential.

• Industry Engagement: AMAG promotes its involvement in key events, increasing visibility among young professionals.

Results:

• Increased engagement

• Enhanced employer image

• Attraction of young talent

In Austria:

• Limited expertise in digital and AI tools.

• Lack of professional social media strategy and content.

• Need for stronger school partnerships and more engaging outreach.

In Slovenia:

• Overreliance on social media without strategic use.

• Underestimation of the importance of digital skills and AI in recruitment.

• Concerns about privacy, bias, and data protection hinder AI adoption.

• Skill Gaps in Social Media and AI: Companies need training on how to strategically use platforms like Instagram, Facebook, LinkedIn, and future-forward AI solutions.

• Content & Communication: Lack of knowledge on how to create age-appropriate, visually appealing, and engaging content.

• Trust and Awareness in AI: Misconceptions and fear about AI tools must be addressed through awareness campaigns and secure, compliant tool usage.

• Strategic Integration: Digital efforts are often uncoordinated or externally managed; in-house digital capacity needs to be built.

• Focus: planning, creating and presenting a campaign

• Tools: Canva, Adobe InDesign, Photoshop

• Platforms: Instagram and Facebook

• Approach: visual content + AI tools + real stories

WHY SOCIAL MEDIA MATTERS

• 86% use social media to find jobs

• Gen Z spends 2.5+ hours/day online

• Instagram & Facebook reach youth and parents

• 67% check company culture online

CAMPAIGN STRUCTURE

• Goals: awareness, engagement, conversion

• Audience: define personas (e.g. Luka 14, Nika 22)

• Choose right platform: Insta = youth, FB = parents

• Build calendar: mix Reels, Stories, Carousels

• Align tone and design

CAMPAIGN IDEAS

1. Lunch with the CEO – share first day, win lunch

2. 1 Skill, 1 Story – reels with young employees

3. Ask an Apprentice – IG Stories Q&A weekly

4. Your Metal Moment – user-generated content

5. From Scrap to Story – transformation reels

BEST PRACTICES

• Use humor (e.g. Roast Mode)

• Focus on authentic, informal content

• Highlight company values and real people

• Show impact on real life (skills, sustainability)

• Consistency = key to long-term success

• Focus: attracting young talent through visuals

• Tools used: InDesign, Photoshop, Canva

• Goal: create branded Instagram carousels

• Approach: combine design precision with storytelling

WHAT YOUNG TALENT LOOKS FOR

• Authenticity over polished PR

• Real-life, relatable visuals

• Shared values and inclusion

• Learning and growth opportunities

ADOBE INDESIGN (for layout & structure)

• Used for carousels, brochures, multi-page content

• Offers grid, alignment, typography control

• Create templates with Master Pages

• Export directly for social or print

• Ideal for precise, consistent branding

ADOBE PHOTOSHOP (for image editing)

• Retouch, enhance, remove backgrounds

• Use layers, masks, filters for full control

• Resize to Instagram formats (1:1, 4:5)

• Add logos, brand elements, reuse templates

• Best when quality and flexibility matter

CANVA vs ADOBE TOOLS

• Canva: fast, simple, good for quick edits

• InDesign & Photoshop: advanced control, best for professionals

• Canva = speed / Adobe = precision

• Canva has limits in layout, editing, scalability

PRACTICAL OUTCOME

• Hands-on: create a 6-slide Instagram carousel

• Step-by-step workflow using Adobe tools

• Focus: visual storytelling for young talent attraction