Their belief is that they are not capable of such, so, therefore, they reject the notion. It cannot be true. The new information is rejected in favour of confirming the existing belief.

INTRO:

Face masks are have become the norm in the last few months, but are they really up to date with all the needs of the modern human? Does it make taking calls difficult? Are you the only friend in your group who’s mask lacks personality? Is your mask suffocating? Does it leave behind a red mark on your nose? 

In the age of Covid-19, change is the only constant, and we at Beats think its time to change up our masks. So, we present to you BEATS: TO BEAT THE VIRUS, our new Bluetooth enabled face masks!

 

ABOUT THE PRODUCT: 

This is a Unisex face mask and is suitable for all adults. This mask has an inbuilt & removable Bluetooth headset (Earphones & Mic) for style & Convenience. Engineered with a 6-layered triple filtration system, the ‘BEATS: TO BEAT THE VIRUS’ reusable outdoor protection mask is your perfect outdoor essential. Protects against accidental fluid/sneeze droplets from reaching the user’s nose and mouth, this reusable outdoor protection mask keeps you safe from dangerous microbes, pollutants, dust, particulate matter, smoke from vehicle exhausts, factories, etc. In light of the current scenario of the global pandemic due to Covid-19, it is highly recommended that everyone should wear masks when they are outside their homes. 

ADVANTAGES:

Detachable Bluetooth Headset: The Mask has inbuilt & removable Bluetooth earphones with Mic. To listen to music, make phone calls, and be unique! 

Fluid splash resistant: Protects against accidental fluid/sneeze droplets from reaching the user’s nose and mouth. 

Breathable: Carefully designed for all weather conditions keeping breathability and comfort in mind. 

Comfortable: Innovative design for universal fit. Soft, elastic ear loops for extra comfort. Low heat build-up. Accommodates all facial movements 

Adjustable: It has an adjustable & bendable Nose Clip for better fit, comfort and enhanced protection 

Care & Protection: Anti Dust, Anti Smoke, and Antibacterial. Wider face coverage for maximum protection 

Reusable & Washable: It can be used after gentle hand washes. It is recommended to wash it after everyday use. 

Convenient: Minimal eyewear fogging. Convenient flat-fold design for easy storage 

For Everyone: This is a Unisex face mask and is suitable for all adults. Men with beards can also comfortably wear it. 

BAIS 

1. Anchoring bias 

● “Fashion on your face”

● Initial price- ₹500 per mask 

● Discounted price- ₹435 per mask (Anchoring bias) 

● In light of the current scenario of the global pandemic due to Covid-19, it is highly recommended that everyone should wear masks when they are outside their homes. 

● Gives the people a reason to buy the mask, anchors people to it and attracts a wide audience 

2. Authority bias 

● Promotion through celebrities and magazines like time 

● Time magazine is a reliable source that focuses on future innovations with potential 

● Attracts audiences 

● Celebrities- ‘ Beats makes everything from taking business calls and fixing the most important deals to listening to my favourite songs a breeze while making me look fashionable and keeping me safe’ - Aishwarya Rai Bachchan 

3. Representative bias 

● Beats is a company known for its headphones with undeniably clear and crisp sound quality, this motivates customers to buy the product because of the brand's reputation. They know they will be getting a quality product with value for money

Social media is filled with an overwhelming amount of news sources. Users come across these posts that are false and repost them because it aligns with their biased perspective, therefore spreading misinformation. 

The followers of these social media influencers tend to copy the trends of the influencers, therefore jumping on the bandwagon