Hurtigruten| Industry Structure (ALL EXPEDITION - Even Teams) by Majo Murcia https://padlet.com/majomurcia/ony2pfp4a65z36jl MBA 2024-25 en-us 2022-05-19 16:51:29 UTC 2025-01-30 15:12:15 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/643033689/befc52e38cfc96d24881465a6bfbd61d/Logo_IAE.png WARM WATER | Suppliers majomurcia https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/2191715455 Food service

Logistics Providers (taxis, buss)

Expeditions

Shipbuilding constraints: time to build new ships (3y)

Fuel cost 


High

--> Its not as unique as the polar experience









]]> 2022-05-19 17:18:14 UTC https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/2191715455 POLAR | Buyers majomurcia https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/2191716035 Age: 50 - 60s, high income, physically active, interested in nature, value comfort, time availability 2-3 weeks, adventurous.

Majority appreciates adrenaline and posting on social media


Also travel agencies









]]> 2022-05-19 17:18:37 UTC https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/2191716035 POLAR | Substitutes majomurcia https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/2191716598 With a broad leisure scope: warm water expeditions, hiking, any cruise alternatives, safaris, any leisure activity related to nature, adventure and travel











]]> 2022-05-19 17:18:59 UTC https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/2191716598 POLAR | Potential New Entry majomurcia https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/2191717225 Barriers are high:


  • you need experience to sail these waters

  • long payback period

  • high fixed costs

  • big initial investment (ships)

  • steep learning curve

  • regulations and permits







]]> 2022-05-19 17:19:26 UTC https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/2191717225 POLAR | Competitive Rivalry majomurcia https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/2191733755

  • low number of competitors

  • low switching cost

  • high exit barriers

  • potential fierce competition and saturation










    • ]]>     2022-05-19 17:30:48 UTC https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/2191733755     WARM WATER | Buyers majomurcia https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/3308652427 Affluent

    From Europe North America

    Pay premium but very elastic because competition

    Wide market

    Travel agencies have a bigger bargaining power compared to end users


    MEDIUM

    --> Meinly because of travel agency power

    --> Brand loyalty but switch because of routes











    ]]>     2025-01-29 16:18:22 UTC https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/3308652427     POLAR | Suppliers majomurcia https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/3308653774 Shipyards, oil&gas, food&beverages, experts (land & sea savvy)

    Rare experts such as botanists, naturalists, or anthropologists.










    ]]>     2025-01-29 16:19:26 UTC https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/3308653774     WARM WATER | Substitutes majomurcia https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/3308655885 All inclusive and luxury hotels

    Outdoors and Adventures Brands

    Luxury vacation options

    Adventure expeditions

    Polar cruise


    MEDIUM

    --> They dont depend much on experts









    ]]>     2025-01-29 16:20:57 UTC https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/3308655885     WARM WATER | Potential New Entry majomurcia https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/3308657133 Low barrier because there´s the chance to buy used cruise/Ship --> Ship acquisitions is easy 

    NEtwork externalities to get cost efficient regarding hotel / food/ activities

    Low barriers because we have instaled fixed cost capacity

    Barriers are low than in the polar










    ]]>     2025-01-29 16:21:47 UTC https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/3308657133     WARM WATER | Competitive Rivalry majomurcia https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/3308658233

  • There are leaders in this market with the experience and positioning. We should compite with them

  • Polar ships could also go to the warm areas --> More rivals

    Many players (direct competitors)

    Differentiator problem 

  • Not much diferenciation between the offerings

  • Trad cruises is cheaper

  • New ships launching in 2024, intense competition.


    • MEDIUM/HIGH

    --> Need to sell everithing to cover Fixed cost




    ]]>     2025-01-29 16:22:35 UTC https://padlet.com/majomurcia/ony2pfp4a65z36jl/wish/3308658233