1. How do we know more about personas (comprising all aspects of data) 2. How do we reach them efficiently (formats, channels, platforms? what worked and what didn't for your uni) by Jose Narváez https://padlet.com/josemnarvaezb/onrtt32bi2x828lf Let's have a look and deep dive into the personas en-us 2025-03-06 15:10:53 UTC 2025-03-17 14:53:49 UTC hello@padlet.com https://padlet.net/icons/8.0/png/1f47e.png 1. Market Research to fill out the template https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366206298 2025-03-14 10:04:23 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366206298 1. https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366207479 Interviews, surveys, roundtable, mouth2mouth daily situations

]]> 2025-03-14 10:05:40 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366207479 1. Gather data in all YUFE countries https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366208464 2025-03-14 10:06:38 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366208464 1. Make personas for each country https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366209692 2025-03-14 10:07:53 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366209692 1 https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366210018 Excisting data from universities & surveys

]]> 2025-03-14 10:08:10 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366210018 https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366210039 1- focus groups

Data already available at universities

Social events

DAO’s

Surveys (VC/universities)

YUFE Student Forum

Survey about how they learned about YUFE/ if they know what YUFE is


]]> 2025-03-14 10:08:11 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366210039 2. https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366210746 Newsletter, mailing, linkedIn, workshops at faculties, open days, posters, prints, formal speeches by authorities, FB

]]> 2025-03-14 10:08:54 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366210746 1. First step: establish our goals for our engagement with citizens https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366213804 2025-03-14 10:12:02 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366213804 https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366215347 2- Find out the most used channels at universities (social media, do they read the emails we sent them. Do they click links?)

Events with free food

Sweets or gadgets (not sustainable)


]]> 2025-03-14 10:13:19 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366215347 1. Competitor analysis https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366215520 2025-03-14 10:13:31 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366215520 2. https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366215672 Channels: Doctoral schools, info sessions in the beginning of their studies, intranet, Research gate, Academia, events and networks.


Format: written stories, blogsposts, videos.





]]> 2025-03-14 10:13:36 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366215672 Understand their needs and motives https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366215912 2025-03-14 10:13:50 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366215912 Divide citizen groups according to age, socioeconomic status, educational background etc. https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366216620 2025-03-14 10:14:25 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366216620 Campaign ideas https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366229187

Make student vote on the best merch options.


Visible signs on campus


using student newsletters to have a yufe news section


Joint campaign:

  • Sweets from different countries at different universities at UEssex we have Polish Sweets

  • Campaign with students trying different sweets from different countries (social media videos)


]]> 2025-03-14 10:25:30 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366229187 https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366231060 Stories and testimonials

Q&A of students for students

Instagram take overs

]]> 2025-03-14 10:27:12 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366231060 https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366231527

  • Administration

    Campaigns in local languages with catchy titles highlighting job shadowing opp. and internationalisation options, and language skills development (game changer)

  • Researchers

    YUFE the matchmaker

    Highlighting networking opp., common/joint projects and funding

    • ]]>     2025-03-14 10:27:27 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366231527     Campaign idea https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366233081

    Presence at existing events to promote YUFE.


    Highlight the opportunities of collaboration e.g., common research topics, data gathering.


    Free food and drinks


    Marketing in internal channels and LinkedIn & Research gate



    ]]>     2025-03-14 10:29:09 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366233081     https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366235700 A YUFE day (joint campaign)

    ]]>     2025-03-14 10:31:39 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366235700     YUFE fast-track Researcher toolkit https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366237909 Practical toolkit:

    • A funding guide

    • A template for a strong research plan

    • A list of YUFE opportunities and partners


    ]]>     2025-03-14 10:34:07 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366237909     2. Yufe Academy: Social media channels (depending on each country) https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366238617

  • Municipalities newsletter

    1. Radio ads

      1. Online media articles and ads

      2. Citizens: Use farmers markets to advertise citizens events (e.g. with toads bags). Radio/Social media campaign (Facebook). Working with municipalities (e.g newsletter, yufe stand)

    • ]]>     2025-03-14 10:34:55 UTC https://padlet.com/josemnarvaezb/onrtt32bi2x828lf/wish/3366238617