https://padlet.com/mollyclaire/onpm7vqujj13tm06 en-us 2021-11-05 13:18:30 UTC 2021-12-09 21:07:06 UTC hello@padlet.com https://padlet.net/icons/png/1f577.png mollyclaire https://padlet.com/mollyclaire/onpm7vqujj13tm06/wish/1875093224 AI has not only impacted the technical world but is is transforming the face of marketing as we know it. Marketeers can now perform tasks at sufficient speeds whilst improving customer experience. If you are involved in marketing there is a large chance you're using AI enabled digital marketing. 

Ive gathered the top five advantages of AI based marketing; 

1. Increase in Productivity. AI easily automates several repetitive tasks, collects insane amounts of data and hyper-personalises customer experience by rapidly analysing algorithms through the customers profiles. 
2. Understanding the Audience. AI predicts the customers buying and decision movements which boosts customer satisfaction. AI powered software can decide what content to create for the target audience and when to use it, depending on demand along with the aspects. 
3. Effective Marketing. AI has no assumptions, through performing accurate data analysis it can present certain types of content & formats. 
4. Increase ROI. Better performing content. 
5. Dynamic Pricing. Reducing and increasing pricing for better sales depending on the demand. ]]> 2021-11-08 13:53:26 UTC https://padlet.com/mollyclaire/onpm7vqujj13tm06/wish/1875093224 mollyclaire https://padlet.com/mollyclaire/onpm7vqujj13tm06/wish/1875206367 There are many negative elements attached to AI, customers distrust, financial issues, venerable customers, ect. The main topic I will be focused around is how to combine AI with human ethics for better engagement, whilst taking control of AI with empathy and transparency.

Noted quotes from article; 
* Oxford Living Dictionary description of AI "The theory and development of computer systems able to perform tasks normally requiring human intelligence. Such as visual perception, speed recognition, decision making and translation between language" 
* "AI's able to think but not feel" 
* "Empathy is not a common operate trait" 
* "If people believe a business does not have their best interest at heart, why would they believe their technology" 
* "40% agree that AI has the potential to improve customer experience, services and interactions" 
* "35% were concerned about machines overtaking their jobs" 
* "Empathy is not about AI versus human race, its about using the best of what both have to offer" 
* "Only 9% of respondents said that they were very comfortable with businesses using AI to interact with them" 
* "Transparency is key to helping customers better understand how AI works" 
* "For now, empathy is not about teaching machines to feel but rather, using AI and teaching it rules about ethics and empathy to determine the next best action" 
* "Only humans can control how empathetic business systems are" ]]> 2021-11-08 14:24:54 UTC https://padlet.com/mollyclaire/onpm7vqujj13tm06/wish/1875206367 mollyclaire https://padlet.com/mollyclaire/onpm7vqujj13tm06/wish/1875299965 * Some opposing views (negative) - Info taken from researcher Bynder in the MarketingDive Article. Quote, "56% of marketeers think AI will negatively impact branding in 2020", "The 2020 state of branding report found that 56% of surveyed marketeers think it could negatively impact their brands".. Personally these statements seem far too broad to base an assumption/opinion. For instance, there is not given region of which the survey was taken, what was the age group of the marketeers, how many marketeers where surveyed, what could negatively impact their brands (AI isn't just speedy data analysis, is it diminishing creativity, reducing their jobs or impacting differentiation) and how experienced are these marketeers. 





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