Creative Journal by Applebee-Matthews, Tiahna Shae - appts001

WEEK 2: Summarise the message you wish to promote

appts001 — 2022-03-08 04:55:33 UTC

15. Mental health in young adults/ children
'Young adults and child have an equal risk as adults for fatal mental state'

It is a stigma in our society that children and young adults do not experience extensive stress or trauma that could lead to the development of mental illness within their prepubescent and pubescent years.

Key points:
- The brain does not reach full functionality until 25, until you reach the age of 25 the brain is fully susceptible to life alterating changes.
- Their are various leading facts that exasterbate the development of mental illness before the frontal lobe is fully developed.
- Generation z has some of the highest statics based on mental health severity compared to other studies formated.
- The level of anixety found in the younger generation is almost trippled what would've been found in a patient in a mental asylum

Which is why I want to promote the concept that despite age, mental illness lives in everyone and we shouldn't shut down the severity of it due to individuals age. By creating a promotional advertisement to highlight the need to recognise mental illness in all individuals and to act accordingly rather then ignoring the obvious.

WEEK 2: Identify and profile the target audience

appts001 — 2022-03-08 04:55:59 UTC

'Young adults and child have an equal risk as adults for fatal mental state'

Demographic being young adults, parents, guardians and any role models to the younger generation --> Ages from 10 - 50

Introducing 25 - 50 year olds so they can gain understanding of the issues at hand as they would have children or have young individuals in their lives

Introducing 10 - 25 year olds so they can gain the information to help themselves and feel heard

Generalising the target audience as someone who suffers from a form of mental illness or is close with someone who has been diagnosed. informing them of the risks and educating individuals on how to help/ cope with mental illness

WEEK 1: come up with 80 possible things you could promote

appts001 — 2022-03-08 05:33:19 UTC

1. Equality amongst genders
2. Social work with young teens
3. How to be a good support network for those in need
4. How to therapise your heartbroken friend 101
5. How to admit you need help
6. Guide to sexuality + Equality
7. Why you should sleep
8. Effective ways to reduce fatigue
9. Exploration of incense
10. Why you should own crystals
11. Benefits of crystals - they work
12. Giving friends unpronounced hugs
13. How to dodge Covid
14. How to not get deployed in WW3
15. Mental health in young adults/ children
16. Avoiding trauma/ identifying
17. Different ways to comfort a friend
18. Conspiracy theories
19. Movies that are actually worth the exhaustingly long watch time
20. BLM
21. Womens march
22. Protesters don't belong in jail - unless proven harmful to others
23. What should actually be in the high school curriculum
24. Why minimum wage jobs shouldn't be a top priority
25. Why we shouldn't have a black history month
(they should be recognised all year round not one month)
26. Escape rooms
27. Profiling loved ones
28. Red flags
29. Tik tok superiority
30. Good alcoholic beverages
31. Preferences for ideal lunch/ drinking spots
32. Women superiority
33. Why we don't need men to exist
34. interactive shot glass
35. Supporting small businesses
36. investing in treating yourself
37. Tarot readings
38. Investing in a pregnancy pillow
39. Icks in people
40. online shopping guide for impulsive buyers
41. earring styling
42. how to dissapoint your parents more - tattoos + piercings
43. Dogs vs Cats, what it says about you
44. Do drugs not hugs (benefits for anxiety)
45. Identifying mental unstability
46. Crystal guide
47. How to not be the one to look after all the drunk people
48. Driving under the influence
49. Fatigue vs fatality
50. Psychologic principles used in daily life
51. getting out of the friendzone
52. Friend zone location (vacation)
53. aesthetic how to
54. Imaginary friends
55. How to not spend 2 hours scrolling through netflix and still finding nothing to watch
56. "you're not alone"
57. Charities
58. Safe driving
59. acknowledging preference as racism and sexism
60. inside out characters
61. how to get away with murder
62. WW3
63. free therapy
64. proof read/ grammar/ essay help program
65. regulated sleep patterns
66. How to balance school, work and social
67. prioritising self
68. heated and weighted blanket
69. plushy w/ loved ones voice
70. tik tok music app
71. free education system
72. housing for the homeless - charity

WEEK 1: Record your initial thoughts and feelings about the course and this task.

appts001 — 2022-03-08 05:34:16 UTC

Initially, before this course commenced, I roamed the campus in hope of finding the class before it began, this proved challenging. Despite all the building being labelled clearly to the eye, this mixture of nervousness and lack of direction cause me to become quite overwhelmed with this new chapter in my life. However, after seeing most students around me also standing with looks of confusion written on their face, it calmed me down enough for me to pursue and find my class. It took a few moments for me to allocate the correct classroom as all of the rooms look almost identical, it was comforting seeing faces within the same age range as me, and also similar aesthetics.

I never knew how well I would take onto this new chapter in my life with no familiar faces surrounding me, its forcing me outside my comfort zone and pushing me to achieve my personal best without the distractions of my friends presence around me. As I overlooked the assessment previously during orientation week, I knew somewhat what i was walking into. I’ve never done assignments this major before and have no idea where to even begin the process of completion. It’s comforting, however, knowing that their is such a strong support system from the teacher and tutors within this course. Giving a guiding push on how to approach the assessment, which is something I seeked out to find within the course.

Formulating concepts

appts001 — 2022-03-08 05:42:06 UTC

15. Mental health in young adults/ children
'Young adults and child have an equal risk as adults for fatal mental state'

23. What should actually be in the high school curriculum
'the high school curriculum is lacking in producing education on the necessities for survival'

34. interactive shot glass
'a smart short glass which can recongise/ count each individual shot that gets taken. notifying a near by peer once it hits a max of 10'

44. Do drugs not hugs (benefits for anxiety)
'despite its stigma, specific drugs can influence the severity of anixety'

59. Acknowledging preference as racism and sexism
'that choosing to only be with a white women is considered racist. that enforcing rules onto females about what they should and shouldn't do is sexism'

R E S E A R C H I N G

appts001 — 2022-03-15 05:36:36 UTC

TEDx Talks 2018, Why We Need to Re-Brand Adolescent Mental Health | Amber Cowburn | TEDxCambridgeUniversity, YouTube, viewed 15 March 2022, .

R E S E A R C H I N G

appts001 — 2022-03-15 05:38:47 UTC

TEDx Talks 2020, Youth Mental Health is not as complicated as we make it out to be | Dr. Hayley Watson | TEDxRAIUL, YouTube, viewed 15 March 2022, .

R E S E A R C H I N G

appts001 — 2022-03-15 05:41:26 UTC

Mental Illness 2020, National Institute of Mental Health (NIMH), viewed 15 March 2022, .

‌

R E S E A R C H I N G

appts001 — 2022-03-21 15:06:38 UTC

Schizophrenia representation

appts001 — 2022-03-21 15:09:18 UTC

Bipolar Disorder representation

appts001 — 2022-03-21 15:10:12 UTC

Eating Disorder representation

appts001 — 2022-03-21 15:10:32 UTC

Depressive Disorder representation

appts001 — 2022-03-21 15:10:55 UTC

R E S E A R C H I N G

appts001 — 2022-04-04 03:16:06 UTC

B I B L I O G R A P H Y
Solmi, M, Radua, J, Olivola, M, Croce, E, Soardo, L, Salazar de Pablo, G, Il Shin, J, Kirkbride, JB, Jones, P, Kim, JH, Kim, JY, Carvalho, AF, Seeman, MV, Correll, CU & Fusar-Poli, P 2021, ‘Age at onset of mental disorders worldwide: large-scale meta-analysis of 192 epidemiological studies’, Molecular Psychiatry, viewed 21 March 2022, <https://www.nature.com/articles/s41380-021-01161-7>.
(Gave brief idea of who is affected by the most common mental health --> not that creditable or valuable, but still helped start researching)

Lijster, JM de, Dierckx, B, Utens, EMWJ, Verhulst, FC, Zieldorff, C, Dieleman, GC & Legerstee, JS 2016, ‘The Age of Onset of Anxiety Disorders’, The Canadian Journal of Psychiatry, vol. 62, no. 4, pp. 237–246, viewed 21 March 2022, <https://pubmed.ncbi.nlm.nih.gov/27310233/#:~:text=Separation%20anxiety%20disorder%2C%20specific%20phobia,between%2021.1%20and%2034.9%20years.>.
(Insight to the different anxiety disorders and their development dates - considered useful information for future reference)

\Facts & Statistics | Anxiety and Depression Association of America, ADAA 2022, Adaa.org, viewed 21 March 2022, <https://adaa.org/understanding-anxiety/facts-statistics>.
(Considerate information about anxiety and mood disorders - the statistical rate of which people have them, when it is averaged that it is developed - considering the child perspective as well. Credible source - will come back)

Which age groups have the highest prevalence of anorexia nervosa? 2019, Medscape.com, viewed 21 March 2022, <https://www.medscape.com/answers/912187-165660/which-age-groups-have-the-highest-prevalence-of-anorexia-nervosa>.
(gave enough ethical information about eating disorders without causing harm - can be useful in the future but may not induldged in the topic due to ethical issues that can be aroused)

Monitoring mental health and suicide prevention reform n.d.
(A report using credible information from recent years about the affects on mental health not only in age groups but sex, allows clear distinction with how mental health attacks its victims)

Mental health, 2017-18 financial year 2018, Australian Bureau of Statistics, Australian Bureau of Statistics, viewed 4 April 2022, <https://www.abs.gov.au/statistics/health/mental-health/mental-health/latest-release>.
(government statistics of mental health in 2018 - extremely credible and reliable, however, may not be that useful)

R E S E A R C H I N G

appts001 — 2022-04-04 03:16:41 UTC

I N S P I R A T I O N - A D S
KrishNan, V 2014, Best Advertisement ever-Winner of Best Ad 2014, YouTube, viewed 4 April 2022, <https://www.youtube.com/watch?v=K9vFWA1rnWc>.

‌Lloyd Lee Choi 2014, 2014 Chevy Commercial - Maddie, YouTube, viewed 4 April 2022, <https://www.youtube.com/watch?v=3t6bLugtJkQ>.

US, D 2021, Dove | Reverse Selfie | Have #TheSelfieTalk, YouTube, viewed 4 April 2022, <https://www.youtube.com/watch?v=z2T-Rh838GA>.

M I N D M A P

appts001 — 2022-04-04 10:04:44 UTC

Brainstorming the target audience

V I E W E R S

appts001 — 2022-04-04 10:37:50 UTC

How am I going to capture the viewers:
Attention: Using Imagery and Videos in correlation to the message at hand during the beginning of the video, this will grasp the attention of the viewer initially.

Interest: By utilising both text and dialogue to highlight the statistical values and factual content for the viewer.

Desire: to identify the significant grasp mental health has on the younger generation (10-25 year olds). encouraging the need and want to help our loved ones as a key motive in the video.

Action: persuade them to take precautionary measures for those that need help. to seek out the symptoms in loved one and to act accordingly to create a safe space.

E M O T I O N

appts001 — 2022-04-04 11:31:35 UTC

Tone and Emotion are vital in advertising as it sets the mood for product and service. Tone can be used verbally and non-verbally such as written text
V E R B A L
how things are spoken
- raising in octave, speaking faster, stumbling words to indicate happiness/ excitement
- speaking slower, lower in octave indicating sadness

N O N - V E R B A L
how things are worded
- using strong statements such as 'you will do this' 'you will purchase that' indicating an aggressive method of persuasion
- using calmer statements such as 'you should look into' to guide someone towards the product/ service

In my promotional video I will be using a combination of both non-verbal and verbal tone to convey different emotions and messages. By using the combination, it will enhance and highlight the true intent of the video, pushing people to act on their instinct and help the ones around them rather then sitting back.

Using thoughtful/ empathetic and calming nature to verbally speak the dialogue, whilst using harsh and realistic factual content, such as written statistics to back up the severity of the situation.

Various advertising companies usually stick to making the viewer happy by connecting the product/ service to family, or sad due to global events. In my instance I am focusing more towards the sad, enhancing the harsh reality of mental illness in young adolescence in order to raise awareness for those who don't know how to ask for help as they're not adults

F O N T S

appts001 — 2022-04-04 11:54:06 UTC

"typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader" - Jaye Hannah (CareerFoundry.com Jan 5 2022)

In the brief test shown above, it is a clear indicator the level of emotion each box holds.
The far left box: does not hold any emotional indicators, doesn't overwhelm individuals as it is a normal font

Itallic box: usually indicates a quote or reference point

Bold box: indicates aggression and certainty, factual context that people need to see first - the average eye will naturally guide to what has been printed in bold

Both box: calmer approach to certainty, more approachable and isn't as intimidating.

All of these examples will be used throughout the promotional video and website for different purposes lists above. As for the type of font that will be used is unsure of, as no fonts have any ulterior motive apart from aesthetics. Whether it is just left up to the aesthetics of the video which leads to the desirable font, however, at this rate I will be focusing on the use of typography and how to put it in active use.

A E S T H E T I C S

appts001 — 2022-04-04 12:07:29 UTC

One of the primary things taught in Stage 2 Psychology in Highschool is the application of Colour theory with emotions.
The basic comprehension of colour theory in advertisement:
Red - excitement, energy, passion, action, desire
Orange - Optimistic, Uplifting, rejuvenating, friendliness, fun
Yellow - Confidence, Optimism, Friendliness, Enthusiasm, happiness
Green - Reassurance, Balance, Refreshing, growth, hope
Blue - Intelligence, serenity, authority, honesty, trust
Purple - Creativity, spirituality, individuality, quality, royalty
white - cleanliness, purity, equality, peace

This is why a lot of fast food chains use red, such as McDonalds, KFC and Hungry Jacks and Red can initiate feelings of desire and excitement despite not truly knowing the product/ service.

In the scenario of creating a promotional video about mental health awareness, the colours white, blue, green and yellow should be most frequent. This will help create the emotional illusion of a safe and calm atmosphere, initiating in the feeling of trust and honesty in the factual contact and helps elevate an optimistic approach to the topic.

Yellow: To bring an optimistic/ enthusiastic element to engage the viewers into thinking about the positive consequences
Green: Initiating reassurance that everything will be ok once the topic is resolved
Blue: Assuring that all factual content is honest and truthful, keeping a calm and trusting atmosphere
White: To ensure that the message is conveyed as pure as possible and to conclude that the message trying to be conveyed in one that wants to help others

W H I T E
Website: minimalistic approach, white borders and background
Video: text/ typography

B L U E / G R E E N
Both website and video; imagery hues

appts001 — 2022-04-04 12:22:22 UTC

More naturistic approach, tonal values have been dulled down to not be so overhwelming but comforting.

appts001 — 2022-04-04 12:22:40 UTC

Most ideal colour palette due to it's complimentary tonal values and hues

appts001 — 2022-04-04 12:23:14 UTC

Contributing colours chosen out of the colour theory are present; yellow, green, blue and white
not ideally the most aesthetic palette though

T R E A T M E N T

appts001 — 2022-04-04 13:03:16 UTC

A brief description for how the promotional video will look

The ad starts with a 10-second video of parents and their teenage children sitting outside, the trees are swaying in the wind, it is a bright day outside - not a cloud in the sky. They all appear to be smiling and laughing with one another, but one of the teenagers turns around, the lighting darkens - so does their mood. Text floats around their head of harmful thoughts, thoughts such as ‘why can no one see i’m hurting’, they look into the camera with the word depression written behind them.

A second 10-second video plays of a student in uni with a bunch of friends at a party, despite the friends enjoying themselves, the uni student plays with the end of their jumper, continuously looking around. Common phrases said such as ‘come on, just be fun for once’ (peer pressure), the lights dull as the student looks towards the camera - the word anxiety appears behind the student

The photo capture of the last video - the student with anxiety behind them will escalate smaller - a collage will start to emerge of different people, varying ages, varying mental illness. More individuals will keep being added to the screen until it reaches 15x15 images. Resulting from this will be the facts appearing on the screen - the statistics of untreated mental health + severity in young adolescence.

Cutting to 1-second videos reflecting back on those scenarios but with the help of friends and family. At the end of the video will be a white screen, with the phrase ‘make the first step’ with a list of Australian helplines.