INFT 1014 by Shaun Goudy

Initial thoughts and feelings

shaungoudy — 2022-03-02 06:22:17 UTC

Scary - First formal education in 27 years
Exciting - Learning new things
Progression - Step towards goal of career change
Old - Everyone is so young.
Political - Attempting to get away from current world only to have that world play a hugely significant part in driving the new career I want to carve out for myself.

80 Things

shaungoudy — 2022-03-02 06:24:19 UTC

1
Anti-scaremongering Advertising
European and Aboriginal Astronomy crossover
Music for the deaf - Physical representation of audio (not visual)
Your never too old to start something new
How to get out of a rut - Advice on changing everything
Being you doesn't affect anyone else
How to win friends and influence people when you neurodivergent, don't like people and won't talk to new poeple
Its ok to be different
Combining digital and physical into one space
Not everyone is digital - How to educate that digital first locks non digitals out
2
Bring the people back - Faceless organisations that hide behind support tickets and emails.
Access to support isn't accessible to those who need it - How the cultural unscientific/validated ideas drive a culture that harms those most in need.
Implementing caring culture to government agencies
Services to support -non digital natives interact with the digital world
Assumed knowledge is a dangerous thing -Validating you assumptions by testing with dummies.
Toxic culture in areas of expertise - Forcing new learners to "suffer" like everyone else did.
The stupidity of a medical profession that idolises extreme deprivation (of new doctors) in patient care.
Greenwashing industry
3
Micro plastics and our environment
We were sold a recycling lie
Micro manufactuing local
Bringing manufacturing back to Australia
How a Sydney watch maker accidently created a niche micro manufacturing industry support space startups
Loss of manufacturing in austrlia
Over reliance on ripping recources out of the ground
The future once we've used up our resources
Science and lack of knowledgement of australia's scientific acheivements
promoting our scientists
4
How to get government to invest in CSIRO
Arts funding - The importance of art in everyday life
Universal wage
Grants systems are broken - Why you need a grant specialist and how much they charge
The arts renaissance - How the arts are back and thriving thanks to micro investments
Influence - The capitalist lie that the "free" market isn't as free
How everyday people are impacted by the betting that drives money/share markets
Pricing the next generation out of the housing market
How our tax systems reward the rich
Justice is blind to the dependance on money
5
How our justice systems allow the rich to buy their way to "Justice"
Justice on hold - The realities of how monstrously slow justices systems crush people
Justice is for sale - Tying up legal systems with spurious lawsuits.
Justice is for sale - Using money to bury those without money and bully your way to victory
Rampant political funding
How a capped funding system can save democracy
Homeless by choice
Colonialism is toxic
The corruption of religion
Patriarchy and religion - Its all about control
6
Pillars of our community - How the bad hide in plain site
Spin doctors - The Truth and the "TRUTH"
Selling "jobs" for profit - How the smaller employers with the biggest business drive politics and the economy
When the goverment drinks its own coolaid - What drives governments to waste money and why are they so good at lying
When is a lie not a lie - When its "Marketing"
"Back in my day" - How the real cost of things has changed.
Simplicity sells - The great political name and shame game
Bullying - If we are all anti-bullying why do kids still get bullied at school
Is education all its cracked up to be
Making kids choose a future when we don't even trust them to make adult decisions
7
How education drives individual performance in a world where co-operation is key
Critical thinking - How we teach our kids to regurgitate facts and figures and punish them when they question
Funding the rich schools with taxpayer money
How private schools game the government funding to take from the poor and give to the rich.
Selling our future to the most profitable "Education institutions"
Funding our future - Education for everyone
NBN - How we created a government company that doesn't deliver basic access.
NBN - getting access to everyone
Remote working - The future of australia's rural towns.
Canberra bubble - Why does this expensive government oasis exist and why can't they see outside the bubble

Adverse impacts of shock/extreme message/ads

shaungoudy — 2022-03-09 06:29:30 UTC

Negative impact of shock/extreme ads and the ongoing. In situations like the HIV/AIDS scare in the 80's and now covid, how people get a message out is not well considered. The long term impacts of messaging that is potientally harmful when not well consdiered is an issue. Often the "Well its more important to just get this out now" "It won't be That big a problem" "W'ell fix it afterwards"
Its a lot like the solor scheme, the insualation schemes. Government ideas that are pushed out with minimal thought and no proper legistlation or safety considerations. This leads direclty to explotiation of the schemes and when they eventaully get round to checking, the worst offenders phenoix their companies and start all over again.

Corporate messaging for multinationls

shaungoudy — 2022-03-09 06:50:24 UTC

What about the rhetoric and political spin when spending taxpayer money to prop up multinationls where adverse messaging is reframed as "Hurting the workers" and "won't someone think of the workers" as an excuse to give profitable companies subsidies.

The car industry is an excellent use case for this. The government handed out billions to help prop up the industry under the guise of "Supporting manufacturing workers in australia" These companies continued to run with government funding, continued to make profits right up until the government stopped giving them money. As soon as funding was withdrawn, local manufactuing was shut down and in the case of holden GM, they pulled out of australia completey.

As taxpayers, we basically propped up apparently failing industries/businesses who then profited from this and ended up shuttign down anyway. Given the sums of money given to multi nationals v the number of jobs they maintiained and then lost anyway, it was very poor value for money.

The same is happening in mining and other traditional industries like power. Multi nationals and politicans talk up the jobs in these industries and how it helps the economy but do not provided anything sort of accountability or return on investment. Multinationals have a terrible envronmental impact but the messaging is all about "Jobs" as if the majority of jobs are in these industries when they are not.

How do we craft a message that calls out the bad (need references) value we, as taxpayers, get on the supposed benefits of funding.

Recognition of Australia's scientific Achievements

shaungoudy — 2022-03-09 07:02:55 UTC

CSIRO and other Australian research agency/companies are responsible for some of the worlds most used products and technologies. Our medical researchers have contributed significantly to many of the worlds breakthroughs in treatments, medicines and equipment but agencies like CSIRO are consistently under funded, undersold and devalued. We lose many of our best and brightest to overseas companies and institutions as ours are not well funded.
Universities do well at education but opportunites are limited due to costs of courses and only recently have we promoted STEM but at the cost of non-STEM subjects.

Education

shaungoudy — 2022-03-21 09:53:33 UTC

Focusing in on education and highlighting Australian achievements and ingenuity

CSIRO Inventions

shaungoudy — 2022-03-27 01:58:07 UTC

https://www.csiro.au/en/about/achievements/top-10
List of top ten inventions

Moon landing broadcast

shaungoudy — 2022-03-27 02:11:09 UTC

https://csiropedia.csiro.au/parkes-radio-telescope-and-the-apollo-11-moon-landing/

Often we think of science as boring and not important. After all, who cares about the mathematics of fast fourier transforms? The answer is we all do because they enable wifi as we know it.

Similarly, when we talk about astronomy and science, people tend to get a galzed look and settle in for a large amount of boredom "Who cares!" well, for starters, the 600 million people that tuned into the moon landing broadcast. This broadcast was made possible by the Parkes radio telescope owned and operated by CSIRO. (Colin ward , Parkes Radio telescope and the Apollo Moon Landing)

Ruby Paine-Scott

shaungoudy — 2022-03-27 02:15:04 UTC

I just have to mention the stupidity of men forcing women out of jobs due to marriage and children is so damn stupid. All the lost talent and input into scientific and other fields feels unforgivable. The arrogance of men is truly astounding in its depth not to mention all the men who claim women's achievements as their own. It just makes me angry. Ok carry on.

Message

shaungoudy — 2022-03-27 02:37:56 UTC

Science is important but what about livable wages and government support. Try to make a video about social matters will likely require actaul people. Hard to sell impact without connecting to the person. Maybe arts? Redefining the "Arts" to make it clear the arts are everywhere and used in everything from advertisements to sports, government to activisim.

Stem is sexy but creatives are where its at

Attitude of video

shaungoudy — 2022-03-27 03:58:30 UTC

Is it an option to move away from a standard measured approach and go a little crazy. Emotionally charging but sitting on the boundary between what is acceptable and what would cause a negative reaction.

Video idea

shaungoudy — 2022-03-27 04:03:08 UTC

Calm and easy... Marketing .. "Creative Industry overlay!!!!" social media "Creative Industry overlay!!!!"
Climate change "Creative Industry overlay!!!!"
Politics "Creative Industry overlay!!!!"
Cafe "Creative Industry overlay!!!!"
and so on, perhaps start to speed them up a bit then stop, leave a gap. maybe with overlay moving into the background then a calm message about how important Creative Industries are.

Concepts

shaungoudy — 2022-03-27 04:35:40 UTC

Imagining a world that have no creative industries:
Advertisement and marketing would be plain text
Things would be stated but in no particular way
All fonts would be the same
there would be no colours, just black white and shades of grey
All buildigs would be utilitarian
there would be no fashion
no tv maybe

This might work as targeting for politicians due to their age. Most will be of an age they remember b&w tv and the rise of social media as a thing rather than what was here as they grew up.

Don't forget the arts

shaungoudy — 2022-03-27 04:56:02 UTC

Maybe this is the message. Creative Industries are devalued and competing with STEM courses. STEM is "more important" for the future and jobs. Still mixed messages as they are pushing the idea that private enterprise is the answer to EVERY question. STEM = career while "Arts" is frivilous and not important. Only people with excess of time/resources can be involved. STEM produces results, things that can be counted, indicators that are easy to identify and report on. Arts are not seen the same way "How to you value art if it is purely subjective"
This stance devalues art and narrowlly defines "art" and therefore creative industries as a thing done for the sake of a thing that does not contribute to society.
This narrowminded view ignores that all the things we see and do have a creative influence from how we dress, what our houses look like, how our phones look and the way we interact with them. Politiicans would be out of a job if they didn't effectively campaign and these campaigns are driven in a large part by creatives who write the wors, create the content and market a message. If you work in a business then you probably use microsoft and apple products. These companies have thousands of creatives desiging interfaces, font types, reporting and data visulisations tools. Even the humble cheap keyboard on your desk has and athestic designed by an artist in marketing.

No company places creatives higher than Apple. This is a company that sells a simple monitor stand for $700 which is essential a piece of art, it has to be beautiful and create a need in their target market who are willing to pay for the artistry of a simple support device rathar than its value as a monitor stand.
People by iphones to look cool and be part of the cloud. Steve jobs (need to find refrences) cared just as much about the design as the engineering of products

Video in a sentence

shaungoudy — 2022-03-27 05:56:31 UTC

Creative Industries are just as important as STEM (or whatever the latest favorite subject group is)

Tagline Be Smart, support Arts
Too cliche? to simple, would it offend by implying your not smart if you don't care about arts/creative industries

Video idea treament - narration

shaungoudy — 2022-04-03 03:10:56 UTC

Narrators story: In the early days of coloinalism the 19th Century (pre 1900) most people didn't travel far, everything they needed was close by and everyone knew where everything was. Literacy was was low and signs were pictures, not words. Fine arts existed but they were restricted to the rich and wealthy whose patronage supported artists. An artist was not generally independent (need references to validate) and art was considered a luxury, not a necessity, after all, you couldn't eat art and you certainly could't use it to fight a war or feed the poor and hungry. This idea that art and artistic endeavor is a luxury, a nice to have, not a need still pervades the consciousness of the world today. We only have to look at Australia's recent focus on the importance of "STEM" and the shift in University funding (need references) which sees STEM subjects heavily subsidised while "the arts" subsidies are cut. Even the latest federal budget comes close to removing all future arts funding.

Now imagine a world without the arts. Casinos which generate large tax revenues would have no lights, no colour, no enticements. Newspapers would have no colour, no bold catchy typefaces. Shops would be simplistic, a simple sign in plain text with their name. Elections would be boring affairs with candidates looking and sounding the same. No flashy ads, no giant coloured billboards decrying the other parties faults, no shiny leaflets at polling stations.

Why? you might ask. Well they arts are everywhere. They pervade your life. From the design of the phone you may be watching this on to the simplistic but unmistakable political party colours, everyone of these things was designed, amde by and defined by art and artists.

Since the start of the industrial revoloution, business, governments, military, clubs, schools, activists have used arts and artist to sell a war bond, entertain the troops to boost morale, sell their fancy new product, define their "Brand", market their ideals.
Video pans over photos of photos of shops and businesses.

In australia, if you looking at anything political and you see blue you know its probably the Liberal party, red = labour, green = greens, yellow = united (palmer). These colours aren't picked out of a hat, they use colour theory and branding to evoke feelings and help cement them in the voters minds. All political parties use speach writers, marketing, psychology and many other professionals, all of the them artists in one way or another. Your marketing team uses graphic designers, videographers, writiers, photographers and many many other artists to define and sell your message. If you don't support arts, then there will be no one to design your campaigns, make tv or internet adds, take care of you social media, create your phamlets and billboards.

Imagine try to sell youself when all you have is a blank white page and the same standard font everyone else is using. Cut to a series of simple white pages with the political messages of 3 major parties.

About for Assignment

shaungoudy — 2022-04-03 04:24:03 UTC

The current political landscape has devalued the arts to the point that the latest budget (reference here) has almost no funding allocated. I believe that politicians and political parties still ascribed to the old fashioned notion that "The Arts" are nice to haves in society and can be dumped in favour of "Real industries". My message hopes to effectively target the politicians with the message "The arts are a fundamental and irreplaceable requirement for a successful political party"

Message

shaungoudy — 2022-04-03 04:25:17 UTC

Your success as a political party DEPENDS on people with and arts education.

Social media and lobbying

shaungoudy — 2022-04-03 05:35:13 UTC

The idea of a video is one aspect but given I am looking at reaching politicians how do i got about that. If I consider the use of social media to influence politicians do I need to consider aspects of supporting the video message with a well thought out supporting campaign via social media. Why not use tactics already proven by political lobbyists to help reach and sway politicians like the canadian Centennial Flame campaign ( McCurdy, P, 2019) to get the message to politicians?

Also consider using a targeted campaign to marginal members to take advantage of our current westminster political system where the Senate has 'the power to creat or block legislation (Prosser, B. and Denniss, R., 2015) and the system in place to elect senators allows for a greater chance that senator not part of a major party could win a seat ((Prosser, B. and Denniss, R., 2015)

Bibliography

shaungoudy — 2022-04-03 05:49:39 UTC

McCurdy, P., 2019. A Case Study of Social Media, Populism, and Campaigning. Power Shift? Political Leadership and Social Media.

Prosser, B. and Denniss, R., 2015. Lobbying and minority government in Australia: The concept of the marginal member. Australian Journal of Political Science, 50(3), pp.496-512.

Sheehan, M.J. ed., 2019. Advocates and Persuaders. Australian Scholarly Publishing. - Note, I haven't referenced this directly anywhere yet, it was a piece I read as a background to lobbying in Australia. Specifically Advocacy and Persuasion: A 20th Century Australian Perspective on Lobbying.

video treatment - visuals

shaungoudy — 2022-04-03 07:12:58 UTC

Start with visuals of old signs on buildings. As the narration talks about art switch to fine art including texts, books to show the stark difference between the two extremes. Look for pictures of patrons bestowing largesse on artists

Moving to current pictures of famous places like times, square, las vegas, tokyo where the bright lights are all the same yellow and there is a single font in use and no colour.
Do the same with political advertisements, making them bland and same.

As we move and the story moves to what actaully happens show clips of war shows, war bond advertising and then business advertising from black and white to colour.

As we start hearing about political advertising in australia show examples of the marketing and advertisement of the major political parties with note to show the bold base brand colours.
Show paper, tv and social media advertising examples.

As we get to the end of the video as ask them to think about selling their message without artist have simplistic black and while advertisements for their campaigns.

Selling the message as a small part of a larger lobbying effort

shaungoudy — 2022-04-03 07:28:54 UTC

In reading Sheehan, M.J. ed., 2019. Advocates and Persuaders. Australian Scholarly Publishing. Specifically Advocacy and Persuasion: A 20th Century Australian Perspective on Lobbying. I am forming a view that I need to consider my video as a smaller part of what would be a larger campaign to lobby government for more arts funding. This would include linking with other prominent associations, univertisities, colleges, unions etc. There would be a large overarching strategy of which my video would be one part. Perhaps I could outline this and include some of the aspects that would be present in the larger campagin such as hashtages, social media messaging, links etc. I'd have to be careful of this though as I wouldn't be able to directly reference these other organisations. On a smaller scale, a simple message which highlihts the importance of the arts in real world should be able to stand alone but also be able to be incorporated as part of a larger strategy is needed with minor adjustments.

Examples video - Mining council of australia

shaungoudy — 2022-04-03 07:33:09 UTC

This is a great example of simple effective lobbying video that follows similar concept to what I have already started outlining. Simplistic video and imagery, simple message.

Another MCA message video

shaungoudy — 2022-04-03 07:41:20 UTC

This one is a simple interesting take. I feel like this is one of those "Look how good we are!" videos. I've been to this exact location and seen both sides of 2 very successful campaigns for and against the mine. On one side are the miners who need jobs in the area and on the other are the farmers that point out the loss of productive topsoil that is lost to mining limiting the value and future use as cropping land for food. This video makes me think that perhaps I should be more selective in the "truth" by including and highlighting the emotional and human connection. There is scope to change my video from "Arts funding" to be more personal and local. I know people and business directly affected by the covid lockdowns and lack of support. I could use this to highlight how things like getting sports and venues open for the communities wellbeing is literally the same as support the arts because artists are key workers in these places. It would be hard for people to get out and be social without environements like clubs, bars, resturants and other venues. All places where artist are employed or where they services are needed, e.g. marketing, social media etc

Mind map

shaungoudy — 2022-04-03 08:00:40 UTC

Greenpeace climate message - AGL

shaungoudy — 2022-04-03 08:04:32 UTC

I like the simple message. My video couldn't be close to this but my message could. It has a simple message that "AGL are trying to hide their dirtiest business" and reiterates this. The imagery is also simple and clear.

Australian National Council on Drugs

shaungoudy — 2022-04-03 08:15:43 UTC

Definately need to stay away from ice. Interesting take on the message "Take back" while moving backwards through a life.

Target audience

shaungoudy — 2022-04-03 08:41:49 UTC

Politicians and policy makers. As arts in general appears to be driven by government policy I feel that politicans and policy makers are the best people to target

Prosser and Denniss, Lobbying and Minority government

shaungoudy — 2022-04-03 08:51:32 UTC

I found it particularly interesting how this paper details the use of the westminster system of government yet modified to have a senate like the american systems. The power of the australian senate has over the implementation of legislation is interesting when considered in context with the election of half the senate at a time. Prosser and Denniss highlight the opportunities that can arise from the way the system works where you would normally expect the election of senators solely from the major parties, this is not always the case. This opens opportunities where marginal party members can win seats and therefore have a greater influence over legislation than would normally be expected. From my limited understanding, this would allow lobbying of marginal parties to take champion alternate policies in the hope they are elected and have some power to influence legislative outcomes.

McCurdy, a case study of social media, populism and campaigning

shaungoudy — 2022-04-03 09:03:00 UTC

This paper felt like a lesson in weaponising public sentiment for corporate greed. It is a great example of how corporations twist a message to suit their own needs. In this example they made a simple ecological change to covert a symbol to a more energy efficient seem like an attack by the government on Candaians and their country and identity. Ultimately this was done as part of a broader strategy to ensure perceptions of the oil and gas industries were positive and the governments negative at a time the industry felt attacked by the government. Despite despising the whole process, it does highlight the importance of sentiment and having people on your side. My video will need to ensure it doesn't alienate or attack the people creating policies as I ultimately need them to listen and agree to change. Attacking them will do nothing but playing to their needs, the need to win public support, may help sell my message.

Video Treatment 2

shaungoudy — 2022-04-27 08:21:15 UTC

Imagine your in charge of marketing for your political party.

Your going to organise posters to hang all over town.

You get a social media campaign up and running

You get tv ads made and aired in the right areas

You'll design flyers to hand out.

Now imagine you don't have access to the psychology specialists to craft your messaging.

There are no social media experts to engage the voters

There are no videographers to shoot your ad campaigns

You can't book a film company to create tv ads

Sounds unreal right, of course you won't have trouble finding businesses to do all these things?

What if you can't find the people you need because no one could afford a degree in the creative industries.

We've already seen a shortage of Australians with the STEM qualifications Australian business need, don't let the same happen to the creative industries.

Fund our creative industries before we face a shortage and help Australian business employ Australian creatives.

Video Treatment 3

shaungoudy — 2022-05-11 05:50:47 UTC

Imagine your in charge of marketing for your political party.

You get the experts together and create a social media campaign which links into your TV ads and follow this up with posters all over town.
[fade in with one party poster]

Your posters look great, they stand out and everybody knows who they represent.

[fake news article on lack of universtity educated creatives]

Now imagine Australia's creative industries didn't have enough people due to lack of education funding.
[fade black]
[fade in with full art then transition to no typeface
You wouldn't have marketing experts to pick just the right typeface for your brand, you won't have a slogan because there is no one to write the key brand message. No distingused logos because there aren't any graphic designers.

Your posters look pretty boring right? No one can distinguish your candidate from the other parties.

Don't let your party down, fund our creative industries now and yourself and future Australian businesses by ensuring they'll have access to the best Australian creatives have to offer.

new

shaungoudy — 2022-05-11 06:41:31 UTC

Video treatment 4

shaungoudy — 2022-05-15 09:43:07 UTC

"The Job-ready Graduates package invests in higher education in areas of national priority so our higher education system can deliver the best results for students, industry and the community. "

The government has changed university funding to favour STEM

This is in response to reports that STEM qualifications are needed for australias future jobs as well as providing a future for school leavers expected to choose university in an expected high unemployment due to post covid recession.

If we have a limitations due to lack of qulaified students, decreasing funding to one subject to increase funding to another just replaces one problem with another.

The answer is not see saw funding between the latest flavour of the month but in providing equal funding to all.

Equal funding will mean australia has degree qualified graduates for all of our future industries