Shaelyn’s Brandbook&App by shaelyn

Shaelyn’s Brandbook&App by shaelyn https://padlet.com/sli01202071/oibchy0aj5h2ei22 about whip en-us 2021-11-06 11:56:25 UTC 2026-01-26 10:39:34 UTC hello@padlet.com https://padlet.net/icons/png/1f316.png sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1871493055 This is an imaginative expansion of the meaning of the English interpretation of whip.]]> 2021-11-06 12:39:40 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1871493055 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1871510995 2021-11-06 12:58:27 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1871510995 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1871511305 2021-11-06 12:58:48 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1871511305 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1871511654 2021-11-06 12:59:14 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1871511654 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1871618130 2021-11-06 14:36:01 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1871618130 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1888138327 2021-11-13 11:56:55 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1888138327 -Questionnaires related to carpooling sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1888142740 2021-11-13 12:03:26 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1888142740 Competitor Analysis and Reflection sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1893945752 Carpool: The brand focuses on carpooling cooperation between large institutions such as schools and companies, which can reduce congestion in car parks, can reduce the work of employees, the attendance of students, safety, etc.
Analysis: I think this type of cooperation with institutions goes beyond the usual carpooling between passengers, and carpooling between an area adds more convenience and safety.

WAZE：The waze brand is about protecting the environment, reducing CO2 and increasing the pleasure of travelling. This led to the launch of the carpooling campaign to be an environmental hero.
Pros: fun illustration design, heroic user image (has a promotional point), addition of a music feature (increases brand appeal)
I think there are points that could be improved: the environmental protection campaign is too generic and not innovative enough to appeal to the masses.

Blablacar: Features: 1. Clear fare display 2. User feedback survey about owners 3. Campaign with female owners matching female passengers 4. Shared bus: ideal for long and identical journeys

Didi：Points to learn: Drip has developed different types of carpooling brands for different user groups. For example, the Flower Piggy carpool for second-tier cities, the inexpensive Green Cabbage carpool, and the upscale Comfort Carpool.
k focus on the needs of special groups to build brands]]> 2021-11-16 12:19:58 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1893945752 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1893965343 2021-11-16 12:30:44 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1893965343 Questions on the questionnaire sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1893970854 1. Why did you think of carpooling?

2. Carpooling experience

3. How do you think carpooling can be formed?

4. Have you thought about how to deal with unforeseen circumstances? For example, if a carpooler is often late?

5.What is the ideal carpooling scenario?

6. Apart from carpooling, have you ever tried to carpool with anyone else in your life?

7. Where did you join the carpool?

]]> 2021-11-16 12:33:52 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1893970854 Survey User Target sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1893973079 2021-11-16 12:35:10 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1893973079 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1893991747 2021-11-16 12:45:07 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1893991747 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1893992368 I tried to go up to the top of a hill at night to shoot a car and a night scene, and although I thought it worked well, it didn't quite match the futuristic and technological style I wanted, and I don't know if I could unify the style with the 3d model I wanted, so I'll have to keep looking into it.]]> 2021-11-16 12:45:25 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1893992368 Experiment sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1893993063 From this attempt I had the idea that I could make a transparent 3D model of a car in a cyberpunk style with a blue-pink hue, as the light from the mirror reflects off the car in a very technological and futuristic way.]]> 2021-11-16 12:45:47 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1893993063 Secondary research: TV series on related topics, youtube video research sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894008675 Here is a collection of clips from TV shows and videos from video sharing platforms about carpooling, to understand the people who carpool and why.]]> 2021-11-16 12:53:25 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894008675 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894009281 2021-11-16 12:53:42 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894009281 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894009876 2021-11-16 12:53:57 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894009876 Example 1 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894621010 I found that this brand book is characterised by having a uniform palette as well as a continuation of the pattern, with curved lines connecting several pages in a very coherent and unified way. The colours are also bright and fit well with the brand's brand tone about children. The style of illustration chosen is also in keeping with the brand's character.
Worth learning from: the colour palette is uniform and the illustrations fit the brand's tone of voice with continuity. A break from the usual typographic style - not left-right symmetry.

]]> 2021-11-16 16:28:13 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894621010 Example 2 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894637331 Points worth learning: has a uniform colour palette, and a uniform fit: the chat box. The photography style is very impactful: the person photographed is partly above and full of smiles, in line with the brand's approachable, people-oriented brand tone.]]> 2021-11-16 16:34:33 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894637331 Draft 1 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894847762 2021-11-16 18:09:21 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894847762 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894926185 2021-11-16 18:43:37 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894926185 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894928945 1. I think this brand is for carpooling, so the car should be fully reflected as a feature, then the car's rapid and forward characteristics should be reflected.
2. the characteristics of carpooling should be reflected: the same distance.
3, the brand should maintain the new trend, unique characteristics. It is also what attracts young people to participate more, and the colours should be bright and edgy
4. The brand wants to reflect a sense of having technology
So I chose a sans serif font with more simplicity and a bright fluorescent green and purple colour.

]]> 2021-11-16 18:44:51 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894928945 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894930784 2021-11-16 18:45:36 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894930784 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894937479 By comparing the fonts I've selected above, I think this one fits my brand better. Although handwritten with a forward speed feel, the legibility is too low and has the feel of an old book. The serif font gives a solid feel. But I wanted to convey a feeling of liveliness and freedom. So I chose this font that is modern, simple, easy to change and more readable.]]> 2021-11-16 18:48:42 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1894937479 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1896172592 Using the form of 3D modeling, the main visual image of the brand is made. It has both authenticity and a sense of design.]]> 2021-11-17 07:05:58 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1896172592 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1896174305 2021-11-17 07:07:06 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1896174305 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1896186930 The first and second photos: I really like that this photography style has a sense of story. The overall photo brightness is relatively low and the tones are warmer. Then use bright fonts to light up the picture.
The picture illuminated by the car lights in the fourth photo is very beautiful.
The last picture puts the object on top of the mirror, which reflects the surrounding environment, which I find very interesting.]]> 2021-11-17 07:15:01 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1896186930 3D modeling sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1896200465 I use the software nomad to build the main 3D visual image of my brand-a cyberpunk-style car, and auxiliary visual images: trees, cities, etc.]]> 2021-11-17 07:23:27 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1896200465 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1896205327 2021-11-17 07:26:33 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1896205327 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1896206953 2021-11-17 07:27:34 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1896206953 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1897056154 2021-11-17 14:43:47 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1897056154 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1897056896 2021-11-17 14:44:02 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1897056896 personas figure painting iteration sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1897063013 2021-11-17 14:45:51 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1897063013 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1897071255 2021-11-17 14:48:34 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1897071255 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1897198707 2021-11-17 15:29:53 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1897198707 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1897206496 2021-11-17 15:32:41 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1897206496 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1897223208 2021-11-17 15:38:48 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1897223208 Sketch 1 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1897512727 2021-11-17 17:25:10 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1897512727 Paper prototype sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1899117162 ]]> 2021-11-18 09:48:22 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1899117162 Possibility concept development sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1899202961 Idea 1: fellow (the same hometown home) carpooling
idea 2: Design a ride-time management carpooling platform for college students who have just stepped into the society or commuters who work or study, because social resources are relatively few. Because of the easy acceptance of young things and high social responsibility, he has his own life attitude and is good at financial management.
idea 3: Carpooling for long-distance travel booking (carpooling between cities and towns)
Idea 4: Custom carpooling for special groups (for example, carpooling for the elderly: to relieve loneliness in the elderly, carpooling for students: to ensure safety)
idea 5: Female car owners and female passengers carpool (maybe safety can be improved)
Idea 6: Cooperate with merchants to make a carpool brand with group buying, when a shop releases a group buying coupon, people can see it and then post a carpool invitation under this coupon, when those who want to group buy don't have a partner, they reach the problem of touring and travelling at the same time this way.]]> 2021-11-18 10:43:37 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1899202961 Reflection: sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1899218985 It is also necessary to determine the specific main colors. It is best to roughly determine the 5 main colors, and also determine which color is the main background color.]]> 2021-11-18 10:53:24 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1899218985 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1899284786 I got the idea from the slope that the four words W H I P share, and designed them as four levels, four parallel roads, also reflecting the idea of carpooling and reducing traffic congestion.]]> 2021-11-18 11:38:18 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1899284786 NEW storytelling sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1915973647 ]]> 2021-11-28 07:40:41 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1915973647 NEW brandstory sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1915974047 2021-11-28 07:41:22 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1915974047 Feedback： sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1916002611 -The frustration section of Personas is not focused on personal issues, but on other environmental issues.

-About the deletion and changes in the group purchase section

-Textual language organisation section to be streamlined]]> 2021-11-28 08:25:52 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1916002611 Feedback sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1916005784 -Don't focus too much on the functional part of each competitor, you can focus on their brand story, values, style, colour palette, patterns. Also research other relevant competitor's, such as social media brands and car brands.

TO GOOD TO GO /Bumble/Airbnb/Dribbble
-Add research on the LYFT brand.]]> 2021-11-28 08:30:50 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1916005784 Feedback sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1916006896 -Try not to add a group buy feature, it will make the brand more complex. Focus on whip carpooling and car sharing features.
-There are still some problems with the understanding of Values. It should read: value: What does our hero believe in?
-Concerned about the portrayal of brand values for the slack brand]]> 2021-11-28 08:32:31 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1916006896 NEW！！ sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1916017393 2021-11-28 08:47:52 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1916017393 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1916017746 2021-11-28 08:48:23 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1916017746 feedback sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1916020055 -Research more examples of branding books.

]]> 2021-11-28 08:51:32 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1916020055 Feedback sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1916119466 -whip's logo is now less accessible, back to font exploration. Continue exploring above shapes and forms.]]> 2021-11-28 11:03:20 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1916119466 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924761141 2021-12-02 09:46:48 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924761141 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924762060 2021-12-02 09:47:24 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924762060 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924764646 2021-12-02 09:49:05 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924764646 📹 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924765064 2021-12-02 09:49:21 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924765064 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924765617 2021-12-02 09:49:46 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924765617 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924766082 2021-12-02 09:50:04 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924766082 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924766765 2021-12-02 09:50:30 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924766765 Draft 1 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924767903 2021-12-02 09:51:03 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924767903 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924774644 I don't know why it turned blue when I uploaded it.
There are still some text alignment, and text additions and typesetting tasks that have not been completed.]]> 2021-12-02 09:55:25 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924774644 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924776603 2021-12-02 09:56:37 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924776603 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924777628 2021-12-02 09:57:14 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924777628 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924786738 2021-12-02 10:03:00 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924786738 wordmark construction sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924798855 W: To reflect the sharing, I found that I could split the W into two identical V's and then combine them crosswise and then have the point of intersection.
I: Originally the I in the font had horizontal lines at the top and bottom, I eliminated them and took only the vertical part in the middle, which is both recognisable and simplified, and matches the slant common to w, H, I and P.
P: Originally the P font inside the typeface was taller and more rounded, I lowered the height of the font to reflect the speed and technological feel of the car. The edges of the letters were then made sharper and less rounded to match the brand symbol.]]> 2021-12-02 10:11:11 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924798855 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924805610 2021-12-02 10:15:37 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924805610 📹 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924805967 2021-12-02 10:15:50 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924805967 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924807617 2021-12-02 10:16:42 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924807617 Final sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924818452 I ended up toning the photos I took to suit my my overall style and thought the background would be perfect for my illustration as a nighttime background.]]> 2021-12-02 10:23:55 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924818452 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924819874 2021-12-02 10:24:59 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924819874 Tone of voice sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924822263 whip is aimed at the contemporary young people who are pursuing a sophisticated, trendy and self-disciplined lifestyle, while learning to relax and live well. It helps young people to build a positive lifestyle and enjoy a sophisticated and efficient travel life at a small cost. It is primarily a travel steward with encouragement, companionship, attentiveness and safety assurance.]]> 2021-12-02 10:26:42 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924822263 Audience sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924824644 If you don't want to feel the crowded traffic, come to whip!

If you don't want to get bored waiting for the bus, come to whip!

If you can't make it home at night, come to whip!

If you want to gather green energy for a green planet, come to whip!

If you want to live a fresh and trendy lifestyle, come to whip!

If you want to plan your life's practice management schedule, starting with travel, come to whip!

]]> 2021-12-02 10:28:17 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1924824644 Insights from the questionnaire. sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1932841698 After tallying the answers to all the questionnaires, I summarized people's views on carpooling and the pain points, etc.]]> 2021-12-07 06:21:58 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1932841698 Manifesto sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1932847437 We have innovative power.

We are diverse and multicultural.

We are attentive.

We are respectful

We are communicative

We are fun.

]]> 2021-12-07 06:27:29 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1932847437 Lyft sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1932860580 The manifesto uses a description of a series of actions in the car. It is familiar, friendly and encouraging - the tone is like that of a friend speaking to a customer]]> 2021-12-07 06:40:39 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1932860580 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1932894380 Screenshot from the lyft website: Instead of saying something like "you are not allowed to do anything", which is strictly forbidden, the serious topic of safety and security is addressed in a gentle manner of a teacher or a friend who teaches and advises. I felt a great sense of affection and warmth.]]> 2021-12-07 07:08:49 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1932894380 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1932899892 Their photographic style is based on the perspective of both the owner and the passenger: the passenger comfortably enjoying the view out of the window, and the owner greeting the passenger in a friendly and kind manner. They show the happiest state of affairs from the perspective of two different identities. It makes the viewers of the website, regardless of their status, feel a sense of empathy and aspiration for these states.]]> 2021-12-07 07:12:44 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1932899892 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1932965297 I like the style of 1 or 2 pictures, using cartoon, 3D illustration style, with the feeling of virtual cars, like a simulation of the city, simulation of life of the game, there is a sense of intimacy, and interesting feeling, the colors are used high saturation colors, with a vibrant, positive feeling.

I like the style of 3 or 4 pictures. For people who travel at night, the light is a warm feeling. The flashing lights of the city give a feeling of bustle and liveliness. The dark photography style makes the brighter fonts more prominent and eye-catching.]]> 2021-12-07 07:58:28 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1932965297 Evernote sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933000585 About the mission and manifesto: Evernote uses a sense of symbolic metaphor to liken its mission and function. Feeling the familiarity, the "second brain" understands the meaning at first sight.]]> 2021-12-07 08:21:30 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933000585 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933002913 Functional summary, short sexual word expression. The pattern is simple and recognizable with a link to the discourse.]]> 2021-12-07 08:23:04 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933002913 To Good to go sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933012449 Using familiar food combined with a cute illustration style, it presents the environmental problems that society is now facing, expresses the seriousness of the problem in the form of data, and encourages people to join with them. The manifesto gives people a heroic feeling, with the feeling of an environmental hero, which is more likely to inspire people to join this campaign. It's great to talk in the form of data.]]> 2021-12-07 08:29:12 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933012449 To good to go sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933013350 ]]> 2021-12-07 08:29:53 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933013350 Bumble sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933020433 I like the word effect. bumble adopted the word effect to express the mission, the value of its brand. Similar to the desire to build an era of change generated by bumble.]]> 2021-12-07 08:34:56 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933020433 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933028642 The use of rhetorical questions to express the customer's questions and promote their values and mission. I like the chat box format, which is both interactive and conveys the message.]]> 2021-12-07 08:40:58 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933028642 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933041814 2021-12-07 08:50:30 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933041814 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933043390 2021-12-07 08:51:38 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933043390 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933043917 2021-12-07 08:52:00 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933043917 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933044423 2021-12-07 08:52:21 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933044423 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933044988 2021-12-07 08:52:48 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933044988 Experimenting with Typography sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933787166 The first font I think the weight and thickness of the font is too thick, as well as the inflection is sharp in some places and rounded in others, the coordination is not very good. The second font is more recognizable because of its thin thickness, and the rounded edges are young and energetic, but I don't like the look of the letter I. I think it can be simplified. As well as the width of the W is too wide, not quite the same as the other three letters, very uncomfortable.
The W of the third looks bulky and like a mountain, which doesn't fit the brand's character. But the H, I, and P look great, with the simplified I, and the edge of the P resembling the outer edge of the H, similar to a rectangle, which looks like a car brand.
The last W looks strange, but the three letters of HIP still look great.]]> 2021-12-07 15:13:40 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933787166 Draft 2 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933826929 I found this font to be very technical and mysterious and youthful. But I felt that to evolve into a wordmark based on this font, the W and I would need to be changed.]]> 2021-12-07 15:27:56 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933826929 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933843664 2021-12-07 15:34:14 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933843664 symbol-inspired experiment sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933901994 - it is best to highlight two main features: sharing and cars.]]> 2021-12-07 15:54:49 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933901994 AI Experiment sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933922122 1. it has a feeling of goods, building branding, very heavy, without the feeling of car movement. 2. I was trying to show the feeling of sharing, I made several attempts, but in the end, there is only the feeling of sharing, not the feeling of car, adding the car element will instead become heavy and not simple enough. 3. I think it is very satisfying, together it satisfies the two characteristics of car and sharing, I use two different colours I think it is a bit like sunglasses.]]> 2021-12-07 16:02:35 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933922122 Feedback sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933942079 The wheel in the middle is too figurative, a bit out of place where it is placed and a bit too small for recognition. Needs to be developed further.]]> 2021-12-07 16:10:27 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933942079 On the iteration of symbol sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933952822 2021-12-07 16:14:49 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1933952822 Draft 1 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1935362225 2021-12-08 08:19:17 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1935362225 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1936117562 2021-12-08 15:22:28 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1936117562 📹 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1936118562 2021-12-08 15:22:52 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1936118562 Final Ideal sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937527501 Decide ideal2. Reason: Combined with the survey respondents, because of the young mentality, it is easier to accept new things, and the probability of accepting carpooling is high. Regarding the pain points of the survey respondents, I found that the target user group is more in a stressful life such as working and studying. They like the comfort of carpooling and the low price of carpooling. In-depth investigation found that they have high requirements for their life time management. Only in this way can go to work and study without delay. So I began to realize the importance of time management, when combined with travel, I thought of the travel version of "to do list".]]> 2021-12-09 06:29:49 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937527501 1. Millennials and Generation Z pay more attention to environmental issues. sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937569077 2021-12-09 07:08:45 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937569077 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937569701 2021-12-09 07:09:16 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937569701 2. Millennials and Generation Z feel stress and anxiety about work, study and life. sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937570812 2021-12-09 07:10:16 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937570812 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937578261 So I think I should arrange my life, work, and study in a reasonable way, so that I can live an orderly, positive, and self-disciplined life. It is very effective for reducing anxiety and pressure in one's life.]]> 2021-12-09 07:16:05 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937578261 3.Realize that millennials and Gen z will be the main target user groups for carpooling. sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937593656 2021-12-09 07:28:10 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937593656 LYFT sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937628477 1. Real-time notification of your driving status with tracking SMS alerts.
2. Invite friends to participate in carpooling can have discounts and cash bonuses
3. You can add commonly used addresses and add shortcuts.
4. The icons of each function on the user page are simple and easy to identify.
5. The tone of voice is very friendly eg: "good morning"
6. The function key to start entering the address is set at the bottom of the phone instead of the top of the commonly used one, which is in line with ergonomics and people can input quickly. --can learn
7. lyftpink is set up to encourage people to carpool
8. set up a rating mechanism and a tipping function

]]> 2021-12-09 07:53:40 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937628477 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937670010 Really like this 3D aircraft design page, similar to a to-do list, which I think is perfect for my ride time management page. The times and prices are very clearly marked.]]> 2021-12-09 08:20:57 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937670010 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937672721 2021-12-09 08:22:39 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937672721 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937673787 2021-12-09 08:23:22 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937673787 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937674764 2021-12-09 08:24:01 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937674764 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937675713 2021-12-09 08:24:38 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937675713 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937676399 2021-12-09 08:25:06 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937676399 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937677131 2021-12-09 08:25:37 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937677131 DiDi sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937694715 1. Set up the rules page for safe travel
2. Set up the appointment time page
3. set up a page with games that are related to carpooling, such as planting trees and parking. -- but I think it could be combined with carpooling frequency rather than just a page to pass the boredom of waiting for a car.

]]> 2021-12-09 08:37:48 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937694715 Blablacar sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937695726 I like that he has set up a screen with three seats to show if anyone has joined you on the trip. As well as the time management page.]]> 2021-12-09 08:38:32 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937695726 Bumble sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937696508 Set hobby areas for easy filtering and matching]]> 2021-12-09 08:39:09 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937696508 Mission sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937712706 -We are committed to helping people develop a happy and good lifestyle, starting with your travels.
-Being your encouraging, accompanying, attentive and secure travel steward.
-Every moment at night in the countryside, whip is waiting for you.
-Whip provides you with a fun waiting experience every time you are anxiously waiting for a ride.
-whip plans a travel schedule that is active, disciplined and relaxed, so that every day is planned and looked forward to.
-whip makes every carpooling experience a green energy experience that adds a tree.
-We create a new way of connecting, whip helps you find that perfect travel partner for you.

]]> 2021-12-09 08:50:13 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1937712706 Feedback https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1956792103 1. The app needs a separate pagination.
2. Some images lack links, resulting in low resolution.
3. On mission simplification.
4. The style of the background image on the story page does not match the overall style.
5. The text on the cover needs to be adjusted so that it is not obscured when it is folded.
6. The typography of the colour plate section needs to be adjusted. (about the white part)
7. The typography of the manifesto section. (Note the tone) Distinguishing text does not have to be in colour.

]]> 2021-12-20 12:05:16 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1956792103 Draft 2 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1956796506 2021-12-20 12:08:48 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1956796506 Wireframing BlaBlacar sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1978384254 Ride booking flow]]> 2022-01-06 11:10:11 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1978384254 BlaBlacar -Ride offering Flow sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1978386809 ]]> 2022-01-06 11:12:15 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1978386809 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1985877192 2022-01-11 12:08:19 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1985877192 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1989946456 2022-01-13 09:08:00 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1989946456 Draft 1 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1989951287 2022-01-13 09:11:19 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1989951287 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1990022559 2022-01-13 09:56:02 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1990022559 LOGO sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1991058731 Feedback.
1. symbol and wordmark are not on top of a parallel line (top and bottom height) as well as could use the same italic slanting feel.
2. symbol and wordMark design could be linked.
3. symbol gradient can be used but also consider that sometimes the symbol will be black and white, consider designing an alternate symbol.]]> 2022-01-13 19:07:23 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1991058731 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1991066351 1. Theme background colour - black, but consider changing some other colours to make it a bit brighter.
2. page1: There are several elements, such as the up and down ladder, the word pattern, the middle pattern (the car) could be enlarged to make it more detailed.
3. page2: The typography of the page could be made more dynamic. The illustration in the background is a bit invisible. page1.2's illustration style doesn't quite match. The man and the house (consider deleting the little people?)
4. Swatch page: the swatches could be tilted. The colour palette could be made more gradient, or the whole page could be tilted.
5. typoface page, with a more interesting layout.
6. The characters on the persona page don't match the overall style.

]]> 2022-01-13 19:11:21 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/1991066351 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002368194 2022-01-20 08:55:17 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002368194 draft 2 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002383234 2022-01-20 09:04:29 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002383234 draft1 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002383507 2022-01-20 09:04:41 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002383507 draft 2 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002386739 2022-01-20 09:06:42 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002386739 1 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002391648 2022-01-20 09:09:54 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002391648 2 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002393737 2022-01-20 09:11:13 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002393737 3 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002394170 2022-01-20 09:11:29 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002394170 Question？？？ sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002449342 I started to struggle with whether the base colour of the cover should be purple or black. Although I wanted the cover to be brighter, I then realised that it didn't match the pages behind me very well, so I decided to go for a black background yi j started tweaking the layout of the cover.]]> 2022-01-20 09:41:41 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002449342 Draft 3 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002533792 2022-01-20 10:32:18 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2002533792 Jan 20 .Feedback sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004830405 New Feedback
1. The success of the new 3d image of persona could go on and on. However, the words above are a bit difficult to read, probably because the characters are too big or too bright.

2. persona: the age difference between the two people is too small, Dan could change it to an older person. statues--status. persona could be added: users can use social media, email in response to ads, to give viewers an idea of how users interact with technology.

3. Logo page looks crowded and could be split into three pieces. (differentiated by colour)

4. Swatch page: gradients can be spread throughout the page, then one can try to locate where each colour is with the target symbol.

5. Font page: no need for small cars, the image is vibrant enough as well as responsible, now it needs to be more organised.

]]> 2022-01-21 11:26:05 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004830405 First preliminary print sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004834367 I started the initial print run and I selected the most commonly used paper for the brand book, copperplate paper, and a riding staple binding, as I wanted the book to be cheap to produce, so that it could be printed and distributed widely, as well as being portable and easy to read. However, when I printed it out, I was not satisfied with the overall colour, which was a bit grey and not as good as I wanted it to be.]]> 2022-01-21 11:29:22 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004834367 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004835954 2022-01-21 11:30:42 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004835954 Final Persona sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004845536 I re-modelled the two figures using modelling software because the previous persona style didn't quite match the overall style.]]> 2022-01-21 11:37:49 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004845536 Final persona sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004847674 2022-01-21 11:39:37 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004847674 Draft 2 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004862757 These 5 colours were the main colours I ended up choosing. They are purple, pink, white, black and green. Green and purple will be the main colours. Black and white will be the main background colours or used for lettering. Pink will be the accent colour.]]> 2022-01-21 11:52:02 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004862757 Draft 3 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004867413 My teacher suggested that the gradient element used in my logo could be applied to help unify the overall branding, and I began to experiment.]]> 2022-01-21 11:55:48 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004867413 Final Logo sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004872223 My teacher felt that my symbol and word mark were not linked and needed to be linked and suggested changing the word mark to an Italic form, I started to go back to my word mark's research out, re-chosen the right word mark and started to combine them.]]> 2022-01-21 12:00:09 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004872223 Draft 2 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004874262 2022-01-21 12:01:48 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004874262 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004880796 2022-01-21 12:07:32 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004880796 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004881144 Love the fact that these brandbooks have a coherent symbol and form. And the typography of the typeface pages.]]> 2022-01-21 12:07:50 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004881144 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004918984 2022-01-21 12:39:33 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2004918984 Pain point statistics sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2005007797 2022-01-21 13:36:02 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2005007797 New feedback sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2005380221 Feedback from student named jess.
1. make the background of the group pages black.
2. changed managers to bookings. 3.
3. it's not clear what the "Little Forest" page does, whether the further you go the more rewards you get or whether the trees get planted. 4.
4. an improvement would be the "tasks" page - describe what it does (maybe like a small description)
5. about the font colour: about the colour of the title (ps: the teacher suggested not to put green on the purple page which is a bit hard to read) jess thought it could be changed to dark green so that it is easier to read.
6. add the function of backtracking so that you can go back to individual pages rather than browsing individual pages in a certain order.]]> 2022-01-21 16:38:16 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2005380221 Before change sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2006637801 2022-01-22 19:53:59 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2006637801 After the change sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2006637993 2022-01-22 19:54:21 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2006637993 Jess sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2006639542 2022-01-22 19:57:06 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2006639542 Draft 4 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2006643210 2022-01-22 20:03:04 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2006643210 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2009766459 2022-01-24 20:33:22 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2009766459 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2009770023 2022-01-24 20:35:33 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2009770023 News related to brand themes sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014400698 https://economictimes.indiatimes.com/news/company/corporate-trends/corporates-encourage-employees-to-carpool/-use-ride-share-apps/articleshow/74183480.cms

Through this article I learned that many companies support their employees to participate in carpooling, which in addition to reducing oxidation emissions and traffic congestion, also greatly increases the efficiency of employee attendance and work. And it also helps to form a strong community among employees.

]]> 2022-01-26 19:42:12 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014400698 Extension of each idea and exclusion of. sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014426068
Regarding the idea of same-sex carpooling for special groups of elderly people and children as well as women, I found that the audience for such is small, so the possibility of matching a same-sex driver is a bit low, which instead makes some women in the suburbs even more unable to get a car at night, and the chance of danger will also increase a bit, perhaps a feature can be added about matching same-sex full-time drivers at night?
Regarding the combination of group buying and carpooling ideas, after talking to my teacher, he thought I should focus on the carpooling function rather than complicating it.

I thought I should continue to extend it by capturing the audience with a large and simultaneously annoying audience, so I went back and continued to look at my questionnaire and the people I surveyed.

]]> 2022-01-26 19:55:10 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014426068 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014435722 I started investigating the concerns of the contemporary people who need carpooling the most and are most likely to carpool, starting with their pain points. That's when I found an article about what contemporary Gen Zs and Millennials are most concerned about in 2020-2021. I have made an excerpt of this article.]]> 2022-01-26 20:00:21 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014435722 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014441513 After tuturial I started to look at the competitor's page design, manifesto, brand story, and brand values.]]> 2022-01-26 20:03:32 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014441513 Final Color palate sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014456951 Feedback and reflections: the gradient can be spread over the whole page and then try to use the Target symbol to link it to the text. So I started to make the direction of the gradient the same slope as the overall branding book had been carrying out, and then created a colour palette of 5 colours of the target pattern to create some diagonal lines with the gradient direction.]]> 2022-01-26 20:12:17 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014456951 Draft 1 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014462702 Reflection: The colour palette is too simple not interesting enough, there is no connection to the brand, as well as the fact that white is also shown more in the brand book, so consider adding white to the palette.]]> 2022-01-26 20:15:50 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014462702 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014477308 I really like the feel-good eye of the 3D car model in this picture, it gives me a very technological and realistic feeling.]]> 2022-01-26 20:24:52 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014477308 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014477655 I love the feeling of the virtual city and the human beings, and the contrast between the people zoomed in and the houses zoomed out makes me appreciate that the world is ultimately made up of people, which is great. I decided I was going to try this style.]]> 2022-01-26 20:25:05 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014477655 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014479056 2022-01-26 20:25:53 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014479056 January 25. sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014513588
1. add some page numbers
2. show the home function page in the section of the mobile page display, then zoom in on the page.
3. font page: no background, font enlarged, I can use easy or block colour then make the words stand out, a bit too much now.
4. the last page of the car is a bit blocking the font
5. app doesn't need login & registration screen.
6. padlet add some notes so the teacher understands what it is. How I came to these conclusions.]]> 2022-01-26 20:47:07 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014513588 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014529091 2022-01-26 20:56:42 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014529091 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014537869 2022-01-26 21:02:25 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2014537869 App XD LINK sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2015710498 https://xd.adobe.com/view/4d6ffbe7-3bb3-4da5-454a-29e1cddc8b89-3b5e/]]> 2022-01-27 12:18:55 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2015710498 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2015712563 2022-01-27 12:20:26 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2015712563 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2015772300 2022-01-27 12:57:51 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2015772300 sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2015783851 I ended up with a brand hook that was very similar to my initial concept, achieving the carpool brand I wanted that was not so serious but cute and fun, and futuristic and technological, and also accomplishing what I wanted to achieve with a carpool app combined with a time management function. the final result met my expectations. I think my strengths lie in the illustration, the writing of the text story, and the research and study in the early stages, and I think I need to continue to work on the layout afterwards. I think my future projects will have more breakthroughs in terms of photography and typography, and I want to experiment with more warm and lovely colours. In terms of overall typography, I think I can add more unified design elements in the future when designing books with fewer pages to increase consistency.
A big thank you to all the teachers and students who have given me feedback, they have helped me a lot.]]> 2022-01-27 13:05:39 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2015783851 Final sli01202071 https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2015785202 2022-01-27 13:06:28 UTC https://padlet.com/sli01202071/oibchy0aj5h2ei22/wish/2015785202