Share your thoughts on the following: by Aaron Tan https://padlet.com/aaron_tan10/oi86658t4su (1) How do TV Ratings affect the Media Buyer & Media Seller? (2) Which audience demographic is the most attractive to Media Buyers? Why? (3) As a Broadcaster, suggest one way in which our knowledge of TV Ratings & (Target) Audience can affect revenue. en-us 2017-05-18 05:28:41 UTC 2020-05-26 05:11:13 UTC hello@padlet.com Chloe https://padlet.com/aaron_tan10/oi86658t4su/wish/550869511 1. The Media Buyer has to reevaluate the way and place they market their products and services to be able to have maximum reach based on TV ratings like average commercial minute ratings, being more selective of where they buy advertising space. The Media Seller would have to be equally selective of whom they sell their adverting space to and where to distribute them for them to reach their target audience.
2.  Aged 25 to 44, any gender, with stable income and probably those of a higher end occupation as this is the working generation and would most likely be able to afford the products and services they are marketing as compared to those older who are maybe saving for retirement or are already retired or those younger people who do not have jobs or have not crafted a stable career for themselves.
3. As a Broadcaster, our knowledge allows us to boost our revenues through careful selection of where to distribute content by understanding the channels and platforms the target audience frequents, the times at which they visit them and the duration which they stay to maximise chances of the programme being tuned into by the target audience, hence boosting ratings and subsequently, revenue.

]]> 2020-05-05 01:11:59 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550869511 Kingston https://padlet.com/aaron_tan10/oi86658t4su/wish/550909901 1. Tv ratings give media buyers like advertisers will be given a better chance of introducing you to a product you may like based on your age/gender/income. Media sellers will be able to use this information to better provide you with content that you may be more interested in especially within age groups as different ages consume different content.
2. Media buyers are probably more attracted to the frequency of consumption as their goal is to reach out to as many people as possible.
3. If we as broadcasters can better schedule our programmes it will increase viewership thus giving media buyers a reason to buy our services of advertising and etc.]]> 2020-05-05 01:52:48 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550909901 Yusraa https://padlet.com/aaron_tan10/oi86658t4su/wish/550913231 1. TV ratings help media buyers to be more strategic in their media/ad placements on platforms to ensure that they reach out to as much people as possible in their target audience. On the other hand, TV ratings give media sellers a better insight to their audience's preferences and it helps them to tailor towards it to get more people to buy their content.

2. I would say 25-44. People who fall under this age demographic are generally working adults with income and a certain amount of purchasing power. Although there are other factors which contribute towards the 25-44 age demographic being the most attractive to media buyers, they would want(as best as possible) to gain as much attention as they can from people of this age demographic because they can earn the most from them.

3. Being more aware of TV ratings allows broadcasters to maximise their distribution of content, for example at certain time slots during the day where generally a lot of people would tune in.  Having a better understanding of their target audience(e.g preferences) also allows broadcasters to put out content that is most favoured the majority, bringing increase in revenue.]]> 2020-05-05 01:56:21 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550913231 Soon Yue Yang yueyang20_5 https://padlet.com/aaron_tan10/oi86658t4su/wish/550915023 (1) How do TV Ratings affect the Media Buyer & Media Seller?

TV ratings provide data on how many, how often, and how long, and what type of people view a particular TV program. As such, it provides helpful data for media buyers and sellers.

Media buyers now know when the prime time to advertise their product is, be it if they are trying to reach a particular demographic, or just trying to reach the most amount of people. Media sellers in turn, now have more media buyers to sell media to, as these buyers feel a stronger sense of security and are more willing to buy.

(2) Which audience demographic is the most attractive to Media Buyers? Why?

That largely depends on what the media buyer intends to advertise. Typically, they would be aiming for a mainly adult demographic, aged 25 to 44 and of any gender, as this demographic is likely to have the most disposable income. However, a media buyer may instead be attempting to advertise to a younger demographic of kids, aged 6-10, as they are more likely to spend money (usually, spending their parents' money).

(3) As a Broadcaster, suggest one way in which our knowledge of TV Ratings & (Target) Audience can affect revenue.

As a broadcaster, our knowledge of TV Ratings and our target demographic allows us to choose specific timeslots in which our media will be able to reach the most amount of people who are willing to buy our product/service. Poor planning of this, such as trying to sell a toy but choosing a timeslot where most kids are at school, can lead to drastic loss in revenue, as less people  will know about your product.]]> 2020-05-05 01:58:12 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550915023 Zaneta https://padlet.com/aaron_tan10/oi86658t4su/wish/550916402 1. Based on TV ratings, Media buyers would want to target their ads at timings where viewership is at its highest, while ensuring that their targeted audience receives this piece of information they are advertising. Media sellers would likely price ad timings with highest tv ratings the highest price, since audience reach is also at its greatest, leading to successful advertising. They also have to carefully select buyers who can effectively promote their services.
2. In general, it would be the working class; especially PMETs aged 25-44, since they have the most capacity to afford what is marketed. However, audience demographic would still be dependent on what the advertiser is marketing. Promoting medicinal pills to strengthen your bones would aim for seniors >45 years, though it can also be targeted at those younger, who may want to help their parents buy these items.
3. Revenue is largely dependent on whether or not your target audience is hit. Broadcasters should ensure that the content put out during a specific time slot attracts a certain audience demographic to watch TV, securing a high TV rating which can increase revenue.]]> 2020-05-05 01:59:34 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550916402 Celestyn https://padlet.com/aaron_tan10/oi86658t4su/wish/550917077 TV ratings allow both media buyers and media sellers to be more discerning with their decisions. Media buyers can take more caution while choosing the type of content or advertisements they produce to further increase the ratings of their content/advertisement. Media sellers are also more heedful into who they should sell their advertising space. 

2) 25-44. Though it mostly depends on the type of ad/content the media buyers produce. As compared to the other demographics, this range of audiences usually have stable incomes and have the means to spend on products and things that are of their interest. 

3) The time slot of the ad/content could affect the revenue. With proper scheduling, it can increase the viewership of the ad/content.
]]> 2020-05-05 02:00:14 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550917077 Sherlyn https://padlet.com/aaron_tan10/oi86658t4su/wish/550921714 1) TV ratings allow media buyers to decide where their advertisements should be placed to reach their target audience. Media sellers can look at ratings to find out who is accessing their content and therefore seeing the ads on these content platforms, and use this information to close deals with media buyers.
2) This is dependent on what the media buyers are advertising/promoting. In general, the target audiences of most media buyers are adults aged 25-44, as they are the range of media consumers with stable incomes and the ability to make independent decisions for themselves.
3) Broadcasters may see an increase in revenue as they are able to advertise to the target audience, who are usually the ones most likely to buy the product being promoted. TV ratings will also help broadcasters decide when and where to place these ads so that they can reach the most people with their ads.]]> 2020-05-05 02:05:04 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550921714 Zhi Hao https://padlet.com/aaron_tan10/oi86658t4su/wish/550924584 1. TV ratings are vastly important to media buyers and sellers. Though the reasons why this is so very. For media buyers (Eg. Advertisers, Advertising agencies), they use TV ratings to decide how much to spend on advertising for certain times, on certain channels or shows. Should the ratings be low, they will have less of an incentive to advertise, as opposed to a show with higher ratings. For media sellers, a lack of ratings will mean less income coming in from media buyers. This would give media sellers a reason to improve and constantly innovate in the content they provide so as to ensure that ratings remain high, to attract more potential media buyers. 

2. For media buyers, the most attractive demographic would be middle to upper class youths, around the 25-44 range. From a logical standpoint, they comprise most of the workforce, meaning they have disposable income at hand. Advertising is meant to attract people to buy or subscribe to a certain product, and to target the workforce with the most sizable amount of money to spare would be a more financially sound decision than appealing to an extremely old or young demographic.

3. TV ratings for one, dictate how much advertisers will be willing to shell out on advertising for certain broadcasts and being aware of ratings and making content for a specific broadcast’s target audience can ensure that advertisers have a wide variety of broadcasts for different target audiences they might want to reach to choose from. Without this knowledge, media sellers like a broadcaster might lose revenue streams as the media they broadcast might have too narrow a target audience to attract a high viewership rating.

]]> 2020-05-05 02:07:40 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550924584 Samuel https://padlet.com/aaron_tan10/oi86658t4su/wish/550927719 1)TV ratings allow for media buyers, such as advertisers, to better market their products to their target demographic(s) as they provide them with information such as audience retention, which will allow them to adjust their advertisements as such. It also affects media sellers as it helps them to sell advertising space to media buyers, generating more revenue.
2)4-14. This age range is when they are most easily influenced, therefore, they media buyers will manage to retain lifelong customers if they manage to secure brand loyalty in this age group. Furthermore, they might manage to attract the parents too, as parents usually are very present in their kids lives around this age range and as such could turn them into loyal customers as well as they try to keep up with their kids.
3)Broadcasters, knowing their TV ratings and target audiences will help to schedule programmes and advertisements to fit the audience, testing what works and what doesn't, and the resulting revenue should scale with increased ratings, as media buyers compete for valuable advertising space.]]> 2020-05-05 02:10:47 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550927719 Isabel https://padlet.com/aaron_tan10/oi86658t4su/wish/550928675 1. TV ratings give media buyers insight into what type of content is most appealing to which demographic, and in turn how to advertise effectively. Media sellers are then able to use this data to create content that generates actual revenue by reaching as much of their target audience as possible.
2. Ages 25-44. This is the age range of most working adults, and are more likely to have a stable income and purchasing power.
3. If we have a better understanding of our target audience, we are able to ensure that our content appeals to them. This would then increase viewership and ratings, and since ratings are (mostly) directly proportional to revenue, revenue increases.]]> 2020-05-05 02:11:49 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550928675 en yi https://padlet.com/aaron_tan10/oi86658t4su/wish/550929473 1. TV ratings give media buyers the data of consumers that they can use to advertise and market the most appropriate content/product for the consumer. On the other hand, TV ratings give media sellers a visual of the kind of media consumers are being shown from the wide variety of platforms media sellers have access to, as well as other details like how often the media is being presented/who the consumer is.

2. It depends on what the media buyer is trying to market but generally speaking the most attractive audience demographic is 25-44 year old adults in the middle to upper class. This group of people tend to have stable careers and hence a stable income, giving them power to purchase and invest in marketable products. In addition, this group of people probably consume the widest variety of media, from newspapers to online platforms to television, hence advertisements will reach the largest number of people in this age demographic.

3. With the knowledge of who their consumers are and the details behind what kind of media they consume, they can better fit the appropriate media to the best suited timeslot on broadcast TV so as to hit the largest number of target audience possible to increase the chances of generating a higher revenue.]]> 2020-05-05 02:12:38 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550929473 Hannah https://padlet.com/aaron_tan10/oi86658t4su/wish/550930049 1. TV Ratings are equally important to both Media Buyers and Media Sellers. They provide Media Sellers with invaluable information about how often, how long and how many people are consuming their content. Hence, highly rated programmes with increased viewership may encourage Media Sellers to invest in more expensive forms of advertising.

2. 25-44 year old consumers are usually more active when it comes to keeping up with pop culture and worldly news. Furthermore, many of them are in the media industry, hence such content may be more attractive to them.

3. Should TV Ratings decline suddenly or over a period of time, broadcasters may lose revenue and acquire less advertising sponsorships as the viewership would have decreased. However, if ratings increase, companies would invest in the said programme as there would be a larger exposure of their products to the viewers.]]> 2020-05-05 02:13:16 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550930049 midge https://padlet.com/aaron_tan10/oi86658t4su/wish/550931307 1. TV ratings provide more information about the viewership of content by a certain group of people for Media Buyer and Sellers to understand their target audience. TV ratings also reflects how consumers felt about the content, so Media Buyers/Sellers understand where to improve the content produced.
2. The audience demographic most attractive to Media Buyers would be youths around the age of 18 and older. This age group are the most influential on the internet, and are also exposed to it almost everyday. 
3. The knowledge of TV Ratings give broadcasters an idea of how well the content had done in attracting their target audience. ]]> 2020-05-05 02:14:39 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550931307 tilly https://padlet.com/aaron_tan10/oi86658t4su/wish/550932852
  • TV ratings help media sellers put out content that the viewers would find engaging because it shows how many people watch certain things. They would also be able to create relevant content for their target audience. They also help media buyers to plan and publish better targeted advertisements catered to their specific target audience.
  • Ages 25-44 because teenagers might be too naive and might not understand certain campaigns and the elderly don't use the media as much. Furthermore, adults are able to afford the products that are being marketed and might actually need them as compared to teenagers or the elderly.
  • By having a greater understanding of our ratings and target audience, we will be able to program our content in such a way that is the most appealing to our audience. More people would then want to tune in, and we would receive the maximum number of views or listeners, and therefore increasing the revenue.

    • ]]>     2020-05-05 02:16:25 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550932852     Tiffany https://padlet.com/aaron_tan10/oi86658t4su/wish/550934572 1. TV ratings provide statistics that both media buyers and sellers utilize; media buyers such as agencies would be able to advise advertisers when and where to market their products and services, while advertisers would be able to evaluate how to better reach out to their target audience. Media sellers will focus on where and who to sell the adverting space to, thus allowing them to generate more revenue.

    2. The working class age range 25~44. They would generally be working adults with a stable income and family, thus promoting services towards them would more likely secure results as they could actually pay.

    3. As broadcasters, we would utilize the information by choosing the time slot that best benefits us by reaching the target audience, thus increasing viewership and ratings. ]]>     2020-05-05 02:18:14 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550934572     Newt https://padlet.com/aaron_tan10/oi86658t4su/wish/550935018 1) Media Buyers know what kind of ads appeal to which audiences, and thus can target specific audiences that are more likely to employ their services. Media Sellers are able to see which audiences frequent which platforms and what kind of ads appeal to these audiences, and hence can better decide which kind of ad spot to provide to Media Sellers for more effective advertising. This helps the Media Buyers earn money through their services being employed, and Media Sellers can earn more from Media Buyers through their advertising spots.2) It depends on the particular audience that the Media Buyers intend to reach/persuade to use their products/services.2) We will better know what audiences view our programmes, which platform they view it on, and at what time. This will help us to better distribute ads across the various platforms at specific times, which will increase the chances of the target audience seeing these ads and purchasing products/using services showcased in the ads.]]> 2020-05-05 02:18:39 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550935018 Ren https://padlet.com/aaron_tan10/oi86658t4su/wish/550938075 1: TV ratings provide information on the content that consumers are consuming across different platforms. This data allows media buyers to advise their clients on when/where to sell their media and media sellers to find out where they should sell their media with the advice of the media buyers.

    2: The audience demographic would be people aged 50 and above in Singapore as this is the age group that is most commonly at home watching television for the longest time each day, compared to other age groups. This makes them the ideal audience demographic as they have the most content exposure time and are known to be interested in product ads.

    3: Our knowledge of TV ratings and (target) audience can help us know how and when to broadcast content that will appeal to people, helping us generate more revenue.]]>     2020-05-05 02:21:19 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550938075     https://padlet.com/aaron_tan10/oi86658t4su/wish/550941407 1) TV ratings help media buyers choose the best timeslots for their advertisements. Media buyers can check the types of audience in various timeslots, which they can then choose which is best for the advertisment. TV sellers can benefit from TV ratings information like ]]> 2020-05-05 02:24:45 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550941407 Ching Cheng https://padlet.com/aaron_tan10/oi86658t4su/wish/550944217 1) TV ratings affect the Media buyer such that they are able to market and advertise products to the right and most appropriate target audiences. This way, they can better promote their content/product so that a larger group of audiences would be interested, matching the advertised products to the audiences’ desires. On the other hand, to the media sellers who sell advertising space on their platforms to clients, they can collect data through TV ratings to ensure that they sell advertising space to the right companies/ media buyers so that audiences would be interested in them. They also are able to determine when is the prime time to show these forms of media to reach the greatest amount of viewers. This makes sure that the content shown in the platform is well received and audiences are satisfied.

    2) Depending on the product advertised by the Media Buyer, the audience demographic changes accordingly. For advertising and content on TV, I believe the guidelines to determine a target audience is dependent on gender, social class and age. On television, the most attractive audience demographic would be between ages 18 to 54. This group of people are generally considered working adults and make up the majority of television viewers, also providing a wider range of audiences with different interests, allowing more media buyers to purchase advertising space on several media platforms. However, the audience demographic to specific media buyers is still solely reliant on the products they are trying to advertise.

    3)As a broadcaster, our knowledge of TV ratings and target audiences largely affects revenue. Both work hand in hand to ensure that the broadcasting platform is well received by the audience and media buyers are also still willing to buy advertising space on their platform. From TV ratings, broadcasters are able to tell when is the best time to advertise the Media buyers’ products while target audiences allow them to decide and pick the best media buyers to sell their advertising space to.

    ]]>     2020-05-05 02:27:48 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550944217     Christine https://padlet.com/aaron_tan10/oi86658t4su/wish/550946715 1. Ratings allow buyers and sellers to understand who are/is consuming content. Ratings provide metrics that media buyers and sellers can translate into actionable insights. E.g Advertisers can more effectively reach their target audiences and plan better suited campaigns to achieve higher ROIs. 

    2. 
    PMETs are the ‘Big Fish’ because they are Young, Single. Have the most disposable income and the most time to consume content. 

    3. 
    More effectively programme relevant content for TA. Increase desirability as a media seller. Acquire sales from media sellers. Up Revenue. 

    ]]>     2020-05-05 02:30:38 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550946715     amanda amandaloh20 https://padlet.com/aaron_tan10/oi86658t4su/wish/550952347
  • Tv ratings allows the media buyers to have insights on the content that the audience is interested in, making it easier to create ads to accommodate the audience interest,  thus attracting more viewership. Tv ratings allow media sellers to better advise media buyers on advertising space 
  • Ages 25-44. This are the people who are financially stable and have purchasing power and are able to spend money to things that interest them.
  • The knowledge of tv ratings and target audience allows broadcasters to know where and when to show content. this will better help to cater to each specific targeted audience and attract viewership rating so as to generating a higher revenue.

    • ]]>     2020-05-05 02:36:52 UTC https://padlet.com/aaron_tan10/oi86658t4su/wish/550952347