The mission of DASH is to represent NZ Marching through dedication and our loyalty to the sport.

 

Our focus in this digital age is to bring attention, create awareness and gain exposure for the sport of Marching through all forms of social media. 

 

Our Hope is to spark interest in our sport using creative content and online engagement to attract and entertain audiences both on the field and online. 
Target Audience 

Gender Female
Age 7-11
Interests-Fashion/clothes, hanging out with friends, pop music, sports, books, movies, animals, 
Motivations - popularity(friendships) Success in school, being well dressed (feeling pretty) boys
Values looks, clothes, sense of belonging.
Goals to have fun, be happy, be a high achiever/popular
Enviroment
Education - Primary / Intermediate

Purpose - To create a more refined and personal logo that will be used on promotional material, signage and social media.
Desired style - Modern/ Unique/Fun/Simple