My sweet padlet by GOH JIA HUI https://padlet.com/jiahui9/ofxloecr0uik0g92 Made with a wink and a smile en-us 2021-05-27 01:04:33 UTC 2026-01-24 18:42:25 UTC hello@padlet.com What we know? jiahui9 https://padlet.com/jiahui9/ofxloecr0uik0g92/wish/1563425960 - Majority of the youths already own an action camera. (china)

- Purchase decisions are often based on price, design and functionality comparisons. (china)

-Sony action camera has a lot of competitors. (smartphones with high-end cameras, and GoPro)
(jiahui)

-the action camera is in the growth stage with a 13.87% compound annual growth rate(kevin)

- many smartphone now comes with high-end cameras. (jeany)

-Meant to be a new generation of video cameras (Jen)

- On average, users will upgrade their action cams every one to two years. (china)]]> 2021-05-27 01:05:56 UTC https://padlet.com/jiahui9/ofxloecr0uik0g92/wish/1563425960 What we don't know? jiahui9 https://padlet.com/jiahui9/ofxloecr0uik0g92/wish/1563426338 -If action cameras fall within the same price range as its other competitors (Jen)

-how will the smartphone with high-end cameras affect the sales for sony and other brands? (jeany)

-when it will decline? (kevin)

-What does the action camera have that differs from the new Gopro (Jen)

-If the Sony action camera can maintain it's product life cycle, where there is no rapid sales and equally rapid decline. (jiahui)

- What is Sony doing now to promote their products? (china)]]> 2021-05-27 01:06:04 UTC https://padlet.com/jiahui9/ofxloecr0uik0g92/wish/1563426338 What we need to find out? jiahui9 https://padlet.com/jiahui9/ofxloecr0uik0g92/wish/1563428739 -What type of extension strategies can Sony make to make it's product more outstanding, as compared to other competitors? (in terms of price, functionality and design)
(jiahui)

-How can Sony increase it's life cycle to a growth stage, where the sales would increase rapidly? (jiahui)

- how can the company promote the product more efficiently(kevin)

-How often can they make new models to keep up with consumer spending habits (Jen)

- What are some of the upgrades they could make to attract customers? (china)

- what are some strategies sony can apply at the introduction stage to get their product more recognised? (jeany)

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