Well Nourished: Simple Recipes – Inspired Health https://wellnourished.com.au/

In one sentence summarise the message of your promotion.

Start experiencing optimal health today...with our simple easy to follow advice, you can finally, truly heal.

This example helped me a lot from Quick Sprout, on the Psychology of Color https://www.quicksprout.com/psychology-of-color/ 

https://www.youtube.com/watch?v=f0TFDwUfbUI&list=PL0pOMVsScqYTmuCd9Q36Flh3nfsMwT1Xa&index=5&t=0s

https://www.youtube.com/watch?v=kWaWwNlticQ

Mark James Gordon

https://www.youtube.com/watch?v=yvGtDnv0DXk

Ahmad, I & Khan, M 2019, New Look to Phytomedicine Advancements in Herbal Products as Novel Drug Leads, Academic Press, Cambridge.
<https://www.sciencedirect.com/science/article/pii/B978012814619400001X#bibliog0010>

A book which focuses specifically on the growth of the herbal and traditional medicine industry, the growth in popularity and the effect on the economy. The text illustrates our growing desire to reach for nature to cure our ailments, as opposed to synthetic medicine.

Anderson, J, Carlquist, J, Cox, J,  Horne, B, Le, V, May, H, Muhlestein, J & Washburn, R, 2019,  Pilot Study of Novel Intermittent Fasting Effects on Metabolomic and Trimethylamine N-oxide Changes During 24-hour Water-Only Fasting in the FEELGOOD Trial, Nutrients, vol. 11, no. 2, pp. 246, <https://www.mdpi.com/2072-6643/11/2/246/htm>

A scientific paper published in the Medical Journal Nutrients. The article belongs to the Special Issue titled Health effects of Intermittent Fasting: How Broad are the Benefits? Shows scientific evidence of the body's self healing mechanism from water only fasting. Benefits of water only fasting discussed include: increased longevity, improved cardiovascular function, decreased inflammation, and decreased risk of cardiovascular disease.

Baker, S & Rojek, C, 2020, The online wellness industry: why it’s so difficult to regulate, The Conversation, City, University of London Institutional Repository, London
<https://openaccess.city.ac.uk/id/eprint/24055/1/>

A highly critical analysis of Gwyneth Paltrow’s Netflix series, The Goop Lab. The writers express their concern that people may take the health advice of Wellness influencers and celebrities on social media, over medical advice from their registered MD. They express that the wellness industry is a burgeoning billion-dollar industry that is difficult to regulate.

This article inspired me, as it shows how alternative information and healing practices are reaching people through social media and the internet. Perhaps we are a time in human history where people want to be self-empowered with regards to healthcare. They want an opinion other than that of medically trained professionals.

Hillner, M 2009, Basics Typography 01: Virtual Typography, AVA Publishing, Singapore.
<https://books.google.com.au/books?hl=en&lr=&id=xGISlV2AwloC&oi=fnd&pg=PT1&dq=Typography+for+film&ots=cKyLdnfya2&sig=kx4sY-c9dedqz78pPHlP8lJQDEo#v=onepage&q=Typography%20for%20film&f=false>

This book is focused on creating text in a screen-based media context. I found it useful as it helped me to think about designing text to support imagery, rather than using imagery as a substitute for text.

Sidorova, I 2019, Wellness Brand in Personal Internet-blogs and Social Networks, SHS Web Conferences, vol. 69, no. 00107, pp. 1-4.
<https://www.shs-conferences.org/articles/shsconf/pdf/2019/10/shsconf_cildiah2019_00107.pdf>

This article deals with the branding of ‘wellness’ on the basis of hypertexts of personal Internet communication. The author discusses how wellness bloggers can influence their target audience specifically using keywords and phrases related to healthy living, and more specifically to their niche within the wellness industry. 

Karhu, E & Madigan M 2018, The role of plant-based nutrition in cancer prevention, Northern Ontario School of Medicine, Sudbury.

 

This academic paper published by JUMD (Journal of Unexplored Medical Data), provides a comprehensive overview of the role of plant-based nutrition in the prevention of the 15 leading causes of death in the world, including various types of cancers. The paper looks at how undeveloped populations, who traditionally consumed diets of mostly plant foods have had increases in mortality and age-adjusted incidence of diseases such as cancers since adopting a Westernized diet and lifestyle.

 

I found this source helpful as it gives scientific evidence behind the content I wish to share within my wellness blog. It also reiterates that what is happening in the Narrative of the health industry today, with a focus on 'high protein' diets and 'meat-based' diets is contrary to the science of human health.