Digital Marketing by Kerim Özgür https://padlet.com/kerimozgur9/ofh8aytgub9fglq6 Kerim Özgür en-us 2021-03-04 14:11:16 UTC 2023-02-21 16:04:35 UTC hello@padlet.com -1st Week’s Diary – Kerim Ozgur I'm Kerim Ozgur, studying Commerce and Marketing. Hopefully, this semester will be the last one. I have always been curious about the Digital Marketing field. It matters more now than it did before the pandemic crisis. After my graduation, I would like to pursue my Master's in the Digital Marketing field. Taking this subject now would achieve the academic knowledge guide me to discovering more in the area. It would open career doors in the future. In the first lesson, we pointed out the main objectives such as: kerimozgur9 https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1269075764 2021-03-04 14:12:29 UTC https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1269075764 Everyone can gain useful information in the class that would benefit business life and in many more sectors. We have seen many analyses, and the first one was the daily usage of media. The maximum time spent was using the internet. In my opinion, those averages are a little bit less than I thought because of the quarantine, general internet users spending most of their time on the internet. Research of reasons for using the internet showed that we mostly use to finding information. In today's world, everything is under our hands, so we can keep up with the news and communicate with our beloved ones and many other things easily. The most effective point for me was the different views about the business marketing applications due to companies' effort to find the best way to reach their customers and get positive feedbacks such as profits and awareness about products. kerimozgur9 https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1269087102 2021-03-04 14:14:20 UTC https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1269087102 GOOD LUCK EVERYONE FOR THİS SEMESTER*** :) kerimozgur9 https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1269096881 2021-03-04 14:15:57 UTC https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1269096881 2nd week review. kerimozgur9 https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1298447268 Firstly, we looked back to the digital world’s background and realized once more that the world has transformed since the 80s. In the beginning, there were two standard useful tools in our computers; Netscape and Microsoft. They created a path into the future digital world. Then we faced such successful platforms that have been till nowadays; Amazon, eBay, and Yahoo in the 90s. In the early 2000s, social media platforms started to show up, such as Facebook, Linkedln In, and Twitter. After these platforms have been using every person worldwide, the professionals' search fusion apps between the real and digital worlds established the Shazam, Uber, Airbnb. Till now, we have seen so many digital tools, platforms, and many more, but in today’s world, everything has deviated into the internet, apps, social media platforms. These circumstances have given a chance to everybody to share their ideas, create their businesses, blogging, communicating, and much more so that social media tools gave everyone a voice. To have a part in this evolving digital world with a profitable business, three main crucial facts should be assumed to keeping up with the competitive business life; customers needs and reviews, technological innovations, and changes in a competitive landscape. The reason why these facts must be considered is that we’re not living in the 20th century, we’re living in the 21st century, and now everyone can do research.]]> 2021-03-11 15:10:18 UTC https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1298447268 kerimozgur9 https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1298456768 2021-03-11 15:11:42 UTC https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1298456768 - week 3- kerimozgur9 https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1326676950 New technology, devices, and much more product are advertising on the internet for a long time. We all want to buy some stuff, and before we purchase it, the research is essential because of the price, quality, and other people’s reviews. The most used research channel for brand choosing is search engines which are Google, Bing, or Yandex. After deciding on a specific brand, we go on with the original website to take a look at. We’re researching as asking our friends, analyzing on social media, reading customer reviews, and watching unboxing videos. This part is quite important when considering and evaluating the facts to buy a product, brand, etc. With the increasing of recommendations and influencing the products, brand awareness increases. If we shortlist the process of being a loyal customer, it can be said that the first step will be aware of the brands’ past experiences, second is shortlisting the brands, third is asking the brands’ customers, fourth is deciding the specific brand to buy. The last one is loyal to the brand due to the quality and quantity. In the end, I would like to point out my personal customer experience with Metu as I acknowledged more in that section. Our school advertises the opportunities with using billboards, various ads on internet channels, and many more. I found our school on a study abroad consultation services’ website. They provided me the information of approximately 10 universities in Hungary. I searched on probably 30 websites after the consultation. And when I decided which one I would prefer to pursue the Bachelor’s in Metu Budapest, I emailed the uni about the requirements and the process. The information center informed me about all of the stuff and helped me understand truely everything with a Skype call. Then, I completed the payment part and became a Metu student :) The reason why I’m appreciate of our uni with multinational students is that our communication bonds with the information center, international office and teachers are so tight.]]> 2021-03-18 17:14:41 UTC https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1326676950 -Wekk 4- kerimozgur9 https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1354637593 Without acknowledging something’s history, it is hard to improve the progress. Today for our first part, we will look at the Digital Marketing’s history from Petcha Kutcha’s presentations. In the early 1950’s most of the people searched for foundation model for their businesses and it was the marketing mix. If we look deep into the marketing mix we can say it’s the combination of price, place, product, and placement so it’s basically 4P’s if we want to make it memorably; and 4P method generally used in the1960’s as well. In the 1970-1980’s, that era’s marketing strategy was a product-oriented; companies  importance is on the quality and features of the product. From 1980’s to 1990’s, the tactic was to improve customer relationship between the company, understand customers needs; so in that years strategic marketing was client-oriented. The points that got my attention the most was between those years and strategies. The reason is communicating has a power on building up the relationship between the customer and the company; which is called brand royalty. For example, you want to buy a specific brand’s product and you reach the sales manager to get information about the quality, prices and warranty and any other stuff. If the sales manager’s talk have the emphatic and problem-solving, you would definitely up to buy the product. When I watched the Coursera video about Big Data, it refers to extremely large data sets that may be analysed competitionably, and to reveals patterns,associations and trend. Especially in the field of human behaviours and sources; so it basically means recordings related to human activities and experiences. We can make a research with the help of books, artworks, photos, videos, articles and many sources.]]> 2021-03-25 19:12:37 UTC https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1354637593 -Week5- For this week, I will mention the parts that got my attention in the topic of marketing strategies in the digital age. Before that I’d like to point out the definition of Digital Marketing. It is the operation of Big Data Marketing; includes content and digital platform and upgrading of marketing idea. There are 3 main stages of marketing strategy; Managing demand, Developing differentiated value, and Creating grounds for continuous deals. According to Salesforce website, the most preferred digital marketing strategy is artificial intelligence and the least is voice technology, and as we acknowledged from the communication tools preferable graphic, websites usage are at the top. And the most important question that we should think about is that what are the Digital Marketing’s principals? There are 5 fundamental sections; first is connection which is an internet connection to reach people and websites; second is Bit-consumer which is tracking consumers’ behaviours, third is Data Talking which is collecting consumers information(Big Data), forth is engagement, and the last one is dynamic improvement. These are the key objectives that got my attention most and these points are important to choose a way to marketing strategy for businesses, companies or individuals. For the closing, I’ll mention a special topic which is Horizontal Growth. It’s a growth strategy for companies to improve their tactics in the digital age. Every company or business shoul keep up with new technologies, adjust their strategies in this developing era. For the horizontal growth’s example, we can take a look at to Netflix. The company’s main idea was a subscription-based video streaming service. Now, it’s available in more than 150 countries and their main product is still same. The 2 main fundamentals that make Netflix successful are the original content and outstanding customer experience. Even 24 years later, the companies success has been increasing because of the powerful search and recommendation features. kerimozgur9 https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1395498087 2021-04-08 12:24:30 UTC https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1395498087 -Week7- kerimozgur9 https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1473025648 We checked 6 free of charge strategies.We are familiar those strategies but we didn't know details. Because we see this things everyday on digital platforms. Otherside my view changed about how to make money in future with '' pay want you want '' method. Pay What You Want leverages the power of free without sacrificing profit. There are low cost item and specialy if you sell them on digital platform with subscriptions or one time payments. you will be increase your revenue. We also analyzed main sales channels and e-commerce is most interesting for me. In the other hand my we didn't specify it but video game sector.It's also a digital content and you can reach billion people with that and even if you sell it to 10 euro and if 5 million people buy it you will earn amazing income. METU can create ''pay want you want '' method. The idea is charity program in library Which is for each book just 500 huf and this half of amount will go to children who are not studying and has bad conditions for education.]]> 2021-04-29 10:13:20 UTC https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1473025648 -Week8- kerimozgur9 https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1501057982 Last week what ı experienced brand value and also how to improve it. I have checked myself from few different sources and ı learned some ways to improve it:Values That Build Empathy,Values Motivate at Every Touchpoint,Values Drive Consistent, Quality Experiences.Before internet was not that much large in the world. Brands used traditional age method but now internet is big part of human life and even users create content for brands.In the other hand ı believe brand charming is most useful action for brands because you can touch people sometimes funny way or their special point, as we saw ikea ''harry'' product.The newest generation of students entering college is unique from any other before it-- today's prospective college students are digital natives. They grew up with technology tightly interwoven into many aspects of life. Being raised with technology not only means that technology has shaped how they interact with individuals around them, but also how they interact with places, spaces, and opportunities. In turn, technology has also fashioned how they expect to be engaged. we can use these strategies for generated Content campaign would support the admission:Display User-Generated Content on Your University Website,Encourage Use of Hashtags,Create a Living Story That’s Unique to the University,Empower Student Social Media Ambassadors.]]> 2021-05-07 04:21:12 UTC https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1501057982 14. May kerimozgur9 https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1546844889 Last week ı experienced group presentation, there were many different ideas for improve marketing technics. For example social media and brand website topics.Each team had really good presentations. Most interesting for me which is brand website. Because nowadays everything works on websites.(sales, advertising) If we use website efficiently for our brand, we can increase our brand value and profit. In the other side ı learned Solomo technic which is (Social-Local-Mobile, refers to the integration of social, location-based, and mobile marketing tools into new customer acquisition
platforms.)]]> 2021-05-21 06:34:46 UTC https://padlet.com/kerimozgur9/ofh8aytgub9fglq6/wish/1546844889