IDM Assignment 1 Creative Journal by

List of 80 possibilities

stamk1 — 2023-03-07 13:35:16 UTC

1. A pair of basketball shoes that can make you jump higher
2. A Gaming console you can physically jump into
3. A finger console (finger pad, where you can control a game by moving your fingers)
4. VR animation program
5. A customisable pair of basketball shoes
6. A Fictional brand of basketball shoes
7. A new emerging basketball association
8. A new video streaming service, capable of user decision making
9. An in-desk liquid dispenser
10. Memory fluid - Remember absolutely everything in the past hour, forever
11. A sight which suggests content creators based on your specific preferences
12. A self automated personal closet stylist
13. A portable wardrobe bag/backpack
14. Colour changing/ style changing clothing
15. a new Speaker that can turn into headphones
16. Self-washing clothing
17. A game that allows you to create your own themes and elements/ plot
18. A self-cleaning room
19. A scent identifier app
20. A portable auto-tune, so everyone can sing
21. A phone with a model colour changer
22. A cloud blower, to blow the clouds away
23. Home domes, to protect houses from the weather
24. An Ai app which allows a voice of an actor/ voice actor of your choice to read a book to you
25. A new basketball video game
26. Bionic big hand
27. Voice command Idea jotter app
28. Hiccup fluid
29. 3D cloning machine, to make an exact atomic copy of anything
30. Mouth sound bubble, to mute loud chewing
31. Self sorting recycle/waste bin
32. App that identifies the best photo of you (face scanning)
33. Dictionary button, portable button on phone that defines a word used in the last previous sentences
34. A basketball board game
35. A camera tri-pod which turns into a drone
36. A face-to-face chatting dating app
37. The anti-aging joint pads (to keep people playing sport longer)
38. The hair style scanner (finds the hairstyle that fits you best)
39. A music app which tailors your song choices, to constantly suggest other songs that you might enjoy.
40. A social connection app, which suggests potential friends based purely on your interests.
41. travel bug - a lock screen app which lists the 3 closest tourist destinations to your location
42. everlasting toilet paper- part of a house's recycling goes into a processing machine which generates toilet paper. (incentivises recycling)
43. Basketball shoes with built-in sensors that can analyse and give feedback on your footwork
44. A car that runs on water
45. Ambidextrous glove- a glove on your preferred hand that makes tasks impossible to do, forcing you to become ambidextrous
46. Scent shirt- a lightweight shirt which sprays your favourite scent on you every few hours
47. A video editing software that uses AI to suggest places to include cuts, transitions and music
48. A device which records your dreams
49. A device that punishes you when you do something bad, and rewards you when you do something bad
50. A streaming device which allows you to watch a sports game as if you were on the court/field
51. A streaming service which generates AI movies based on your mood and movie preferences
52. A camera that can film/take photos in complete darkness with no loss of quality using infrared technology.
53. A desk with a built in information system, which gives you a list of everything there is to know about a certain subject. These can be explained in easy or hard terms depending on how aware of the subject you are.
54. A laptop that has a flip able port system, allowing you to use any IT adapters with your laptop.
55. "what should i say" app, which tells you the best thing to say to someone in certain situations. This app will also memorise the personalities of these people, and it learns from its previous mistakes.
56. An oven that learns the best way to cook meals
57. an app that perfectly rotoscopes subjects without the use of green screen
58. An infinite storage SD card
59. A caffeinated drink which you can add a custom amount of caffeine based on how long you want the effects to last.
60. Morning natural light house system- in the morning, wake up to natural light emitted from rim lights in each room, regardless of how early you wake up.
61. Sound proof paint- live in a noisey suburb/house, paint a coat of paint on your walls to block all outside sounds
62. virus destroying chewing gum - destroy viruses trying to infiltrate your system, and get rid of viruses in your system with virus-destroying chewing gum
63. Car that runs on water
64. caffeine emitting pillow case - at a specific time of morning, your pillow will release non-scented caffeine fumes, allowing you to soak in it for a few hours before waking up. Meaning you will feel more awake when waking up.
65. detail gun - gun where when you shoot something, it tells you every single detail about it
67. The seasoning ring - a finger ring that contains your favourite spice/seasoning, so you can put it on everything wherever you are
68. A new Global AFL football tournament
69. A washing machine that washes anything and everything smaller than a gold mini
70. A room plant that can grow your favourite food
71. A photo frame that changes photos based on your emotions
72. beard growth water - water that grows your facial hair faster and fuller
73. A hair customisable mirror - select a hairstyle/cut from a range of presents on your mirror, then the mirror will use tools to cut/style your hair accurately and safely
74. A scent ring- fill a ring with your favourite scent, so you can smell it when you're out and about.
75. The feeling shirt- whatever you are feeling or want people to know about you, you can publicly display on your shirt.
76. resizable hoodie - never grow out of your hoodie
77. textured floor - change the texture of your floor whenever you want. You can even play the floor is lava with real lava!
78. Pocket charger, your pocket has a built in MagSafe phone charger
79. Colour changing candle - a cool display which uses different elements to change the colour of your candle flame on command
80. The at home crowd - experience the thrill of a sports attmosphere in your own home, with realistic live crowd reactions playing through surround speakers.

Week 2: Summarising my chosen Idea

stamk1 — 2023-03-08 02:22:53 UTC

I want to promote the anti-aging joint pads, allowing people who are experiencing joint pain/issues to continue being active pain-free.

Week 1 - Initial Thoughts

stamk1 — 2023-04-01 02:16:46 UTC

This course seems to offer students full creative freedom over their promotional video, and the process they take to complete the assignments. This is something that I'm really excited about, because I can create something that I'm truly passionate about. Despite producing many other creative video pieces, I've never created a promotional video before, so I'm eager to learn the processes that will need to be executed to create an unskippable, attention-grabbing video. Whilst currently a few ideas have popped into my head, I have nothing set in stone. When creating a list of possible ideas, I will begin to construct these ideas based on my current interests, basketball, gaming, filmmaking and YouTube. I'm looking forward to see what I come up with.

Week 2: Research Process

stamk1 — 2023-04-02 14:15:18 UTC

In my Promotional Video, I will target males and females between the ages of 45-65. During a 2007–2008 National Health Interview Survey, it was found that incidence of diagnosed symptomatic knee Osteoarthritis in the US was highest among adults aged between 55-64. The estimated median age being 55, and approximately 9.29% of the US are diagnosed with symptomatic AO at age 60 (Losina & Weinstein 2013, p. 707). Another 2007-2008 study from the Johnston County Osteoarthritis Project in North Carolina found that the lifetime risk of symptomatic knee OA from age 45 years was nearly 45% (ibid), therefore age 45 appears to be a suitable former target age. As for the latter target age of 65, a study in 1992 interviewed 15 fit participants between the ages 71-79; on their views about physical excersise as they got older (Grant 2001, p. 784). Most participants believed that for some unknown reason, many older people had learned physical activity ‘wasn’t for older people’. They agreed that age was used too frequently solely as an excuse for avoiding being physically active: ‘I think many 65-year-olds just think it’s too late and convince themselves there’s no point at this time in life, so why bother?’(ibid) Therefore, psychological factors played a large role in the elderly's resignment to physical exercise. Age 65 seems to be a suitable latter end of my target audience. When promoting my product, including people older than the desired target audience using the product could encourage people within the target audience age range that it's not too late to stay active.

The product is targeted towards individuals who are interested in partaking in physical activity/ exercise of any sort, because osteoarthritis is usually painful and limiting when moving one's joints.

Someone's geographic location isn't considered important when profiling my target audience, as physical activity can be done in any habitable location on earth. The advertisement will be spoken in English, therefore it will need to be broadcast to English-speaking countries. Education is also not very relevant when considering my target audience, knowledge of what arthritis is would be useful, but this is likely considered general knowledge.

Acknowledging the target audience is between 45 & 65, this is mid-late career age, therefore men and women with physical jobs will probably find use in this product in an occupational network sense. Whilst as mentioned before, in a personal network sense, people may be in sports teams/ social sport clubs who might communicate this product.
This product could also be communicated through social media. The two figures at the top of the padlet display the results of a survey conducted by Pew Research Center, on the percentage of people in America who have used different social media platforms per age (Auxier & Anderson 2021, p. 7). The figures show that YouTube and Facebook are the two most popular communication platforms for people within my target audience's age.
According to the same survey (Auxier & Anderson 2021, p. 19), adult's frequency of use on YouTube and Facebook as of 2021 is:

YouTube:
Several times per day - 36%
Once a day - 18%
A few times a week - 29%
Every few weeks - 9%
Less often - 7%

Facebook:
Several times per day - 49%
Once a day - 22%
A few times a week - 17%
Every few weeks - 5%
Less often - 7%

In a study approved by the University of Alabama in Huntsville Institutional Review Board of Human Subjects Committee (Sheldon 2021, p. 2), 343 adults with a mean age of 60 were asked what motivates them to use social media (Facebook). 5 factors were ranked from a value scale of 1 (very unimportant) to 5 (very important), on average, the participants ranked these factors:

m= average
diversion (M = 3.18)
entertainment (M = 3.01)
relationship maintenance (M = 3.00)
companionship (M = 1.65)
meeting new people (M = 1.41)

The results show that people with an average age of 60, usually spend time on facebook to pass time, watching entertainment content. Also to maintain relationships.
With this knowledge, it is important that my video is entertaining and fun. This may encourage my target audience to continue watching because it doesn't differ from the content they usually watch on social media platforms.

My product will improve the lives of my target audience, because it offers them a way to remain active despite the deterioration of their bodies as they get older. As a product with fantasy elements, there is no other product on the market that has the healing abilities towards osteoarthritis, therefore this product's ease of use and effectiveness is one of one.

References:

Auxier B, Anderson M 2021, Social Media Use in 2021, Pew Research Center, p. 1-19, (https://www.pewresearch.org/internet/wp-content/uploads/sites/9/2021/04/PI_2021.04.07_Social-Media-Use_FINAL.pdf)

GRANT, B. (2001). ‘You're never too old’: Beliefs about physical activity and playing sport in later life. Ageing & Society, 21(6), 777-798. (https://core.ac.uk/download/pdf/29194986.pdf)

Losina, E., Weinstein, A.M., Reichmann, W.M., Burbine, S.A., Solomon, D.H., Daigle, M.E., Rome, B.N., Chen, S.P., Hunter, D.J., Suter, L.G., Jordan, J.M. and Katz, J.N. (2013), Lifetime Risk and Age at Diagnosis of Symptomatic Knee Osteoarthritis in the US. Arthritis Care Res, 65: 703-711. (https://doi.org/10.1002/acr.21898)

Sheldon P, 2021, Baby Boomers' use of Facebook and Instagram: uses and gratifications theory and contextual age indicators, Heliyon, vol. 7, p. 1-7, (https://www.sciencedirect.com/science/article/pii/S2405844021007738)

Social media usage by age group 2

stamk1 — 2023-04-08 06:27:02 UTC

Social Media usage by age group 1

stamk1 — 2023-04-08 06:31:58 UTC

week 2: Target Audience

stamk1 — 2023-04-08 10:05:44 UTC

Chosen Target Audience: Males and females ages between 45-60 who suffer from osteoarthritis, potentially limiting their physical output. The target audience has to be interested in partaking in physical activity.

I plan to capture their attention by exaggerating the immediate impact of the product for the intended purpose of making the video humorous. Their engagement and reaction to the video may encourage them to try the product, especially because they see the product working extraordinarily well on someone else.

Annotated Bibliography

stamk1 — 2023-04-08 10:09:34 UTC

nztvrecordings 2008, Red Bull Gives You Wings 2000, video, YouTube, 2008, 2 April 2023,

This 2000 Red Bull ad uses exaggerated humor to give the target audience a sense of 'If that person can do it, i can do it too'. The lighthearted humor also makes the ad more engaging, giving the audience a reason to continue watching. I want to use this technique in my promotional video for the same impact purpose.

Sharewan S 2012, Kyrie Irving "Uncle Drew" Pepsi Commercial, video, YouTube, 21 May 2012, 2 April 2023,

The Uncle Drew pepsi campaign uses a younger guy, dressed as an older guy, who is extremely fast and skilled at basketball, to persuade the audience that the same effect will happen to them if they drink pepsi. The element of this video that I want to include in mine is using a younger person to play an older person. This is another example of exaggerated humor. My video will be different because it specifically targets older people with joint issues, whilst they targeted this ad to everyone. My video's protagonist will not be an elderly person, instead a middle-aged man.

Team Athledict 2019, Athledict® Funny Commercial - Knee Compression Sleeve with X-Strap, video, YouTube, 10 September 2019, 2 April 2023,

My video will include the product elements of this promotional video for an arthritis sleeve. My arthritis pad will look similar, but my product is less realistic.

Losina, E., Weinstein, A.M., Reichmann, W.M., Burbine, S.A., Solomon, D.H., Daigle, M.E., Rome, B.N., Chen, S.P., Hunter, D.J., Suter, L.G., Jordan, J.M. and Katz, J.N. (2013), Lifetime Risk and Age at Diagnosis of Symptomatic Knee Osteoarthritis in the US. Arthritis Care Res, 65: 703-711. (https://doi.org/10.1002/acr.21898)

This research article looks at the incidence and lifetime risk of diagnosed symptomatic knee osteoarthritis (OA) and the age at diagnosis of knee OA based on self-reports in the US population. This source was useful because it gave me an insight into the age that people develop symptomatic knee osteoarthritis. This is important because I needed to profile which age group people commonly obtained the injury, and what their tendencies were. I concluded that on average, people developed symptomatic OA at age 45. The only glaring limitation to this source was that the organisation didn't consider the subjects' rate of activity at a younger age. This would have been useful knowledge, as it could've helped me determine what percentage of OA sufferers regularly active.

GRANT, B. (2001). ‘You're never too old’: Beliefs about physical activity and playing sport in later life. Ageing & Society, 21(6), 777-798. (https://core.ac.uk/download/pdf/29194986.pdf)

This researched article looked at the beliefs about engaging in physical activity later in life. They conducted this through a vocal interview with 15 people aged in their 70s. This source was important to my research because it enabled me to understand why human physical activity frequency and intensity declines with age from an older person's perspective. I learned that this decline isn't only a product of body deterioration, but also from a sense of self doubt and following a certain stereotype. A larger sample pool for the research would have been good, as it would present more variety in the perspectives of these people.

Sheldon P, 2021, Baby Boomers' use of Facebook and Instagram: uses and gratifications theory and contextual age indicators, Heliyon, vol. 7, p. 1-7, (https://www.sciencedirect.com/science/article/pii/S2405844021007738)

This research article explores the social media habits of baby boomers on both Facebook and Instagram. Because it was discovered that my desired target audience regularly use YouTube and Facebook the most out of other digital media platforms; determining the why and how my audience use Facebook is important. Understanding this will give me a sense of the 'tone' I should deliver. In the article, I discovered Baby boomers use Facebook when they want to pass time, and they watch entertaining content.

Using exaggerated humor to influence the audience

stamk1 — 2023-04-08 10:29:26 UTC

nztvrecordings 2008, Red Bull Gives You Wings 2000, video, YouTube, 2008, 2 April 2023,

Uncle Drew: An old man embarrassing everyone on the basketball court, everybody in shock.

stamk1 — 2023-04-08 10:37:51 UTC

Sharewan S 2012, Kyrie Irving "Uncle Drew" Pepsi Commercial, video, YouTube, 21 May 2012, 2 April 2023,

Humorous Tone to an arthritis related product

stamk1 — 2023-04-08 10:43:47 UTC

Team Athledict 2019, Athledict® Funny Commercial - Knee Compression Sleeve with X-Strap, video, YouTube, 10 September 2019, 2 April 2023,

Anti-Aging joint remedy

stamk1 — 2023-04-08 12:44:26 UTC

AIDA

stamk1 — 2023-04-08 12:56:07 UTC

Attention
In order to capture the audience's attention, I need to tailor the video's theme and tone to match the interest of my target audience. The main emotion I want my audience to feel is amusement through humor. My video will feature two old men listening behaving in the way a young person would stereotypically (teenager), this includes wearing stylish basketball shoes, listening to hip-hop music and playing good basketball (e.g. dunking, shifty moves). This humorous tone will grab the audience's attention.

Interest
As 45% of people 45 or older suffer from some sort of arthritis, my target audience is likely looking for a way to get back to being as physical as they were in their youth. Therefore, introducing a relatable character suffering from AO into my promotional video may give them a sense of personalisation with the idea being put forth. Having a person the audience can react with when witnessing the old man being youthful will create that personalisation.

Desire
A sense of desire will be created for the audience when the product is shown working on a person who is stereotypically worse-off than them.

Action
The video will open with two men, within the selected target audience, who are complaining about their sore joints and how they are getting old, they are then 'called to action' when they see two older men playing and acting as if they are youthful. At the end, the old men take off the joint, which aren't a big point of interest throughout the video, and waddle off on walking sticks. This sense of 'I want to be like them' will encourage people with joint problems to buy the joint pads.

Mind map reflection

stamk1 — 2023-04-08 12:58:40 UTC

After completing my mind-map, I want to stick with the same idea, targeting the same audience and promoting the same product as selected before creating my mind-map. I think that my initial idea is an engaging idea, especially for people aged 45-65, considering their interest and humor

De Bono's six thinking hats

stamk1 — 2023-04-08 13:39:29 UTC

Blue hat- process:
1. Write a script
2. Getting a camera, key light and microphone
3. finding film location (getting rights to location)
4. Making a shot list
5. finding 4 actors (two middle-aged, two teenagers) willing to play the part (contract)
6. Finding props (car, basketball, knee pads, walking sticks)
7. finding costume (Jordans, stylish clothes, middle-aged people's excersise clothes)
8. Filming shots
9. Editing
10. submitting

White hat- facts:
I need to find out whether im allowed to film at the church I intend to shoot the video at, therefore I need to contact the owner. I also need to find a makeup artist to make my two younger actors look old. This will require some research.

Red hat- feelings:
I want my audience to feel delighted after watching the video and have the urge to buy the product because of its effectiveness on the old man in the video.

Green hat- Creativity:
I need to make my product look unique and stylish, as it is intended to make you look and feel younger. I also need to make my shots fast and flavoursome in the basketball playing montage, to really sell the sense of youth. My colour grading will also vary in saturation between clips of the middle-aged men and the old men playing basketball.

Yellow hat- benefits:
The audience will benefit from buying the product by physically being able to do things that were only possible when they were young and healthy. They will also benefit from enjoying physical activity again, arthritis free.

Black hat- cautions:
As the young actors will be doing stunts, this needs to be done safely with actors who have done the actions before (e.g. play basketball as a hobby, can dunk). A man will also have to drive a car in one scene, therefore distractions need to be limited to ensure that he drives safely.

Treatment

stamk1 — 2023-04-08 13:55:38 UTC

This short film will attempt to promote an anti-aging joint pad for knees and elbows.

The film starts with two men driving to play basketball at their local park while complaining about the impact that their arthritis is having on their physical performance. When they arrive, they notice two elderly men playing basketball on the court, performing athletic moves and listening to hip-hop. This music will play louder during a montage of the elderly men, it is a sunny day, perfect for sport. The camera cuts between the elderly men playing basketball and the men who've just arrived, looking shocked. The music stops and the camera then follows the elderly men walking off the court. They stop and begin taking off knee and elbow pads. The elderly men then waddle off with walking sticks and strollers. The two middle-aged men look in disbelief, then race to question the old men. As they race, the camera slowly moves to the right, focusing on some knee pad product placements sitting on a fence.

A narrator then reveals the product, announcing the brand's name and slogan.