Context Map Canvas by Juan Miguel Fernandez https://padlet.com/juanmiguelfernandez888/of9p5699hp94i29b en-us 2023-02-13 13:27:33 UTC 2023-03-30 05:31:37 UTC hello@padlet.com Demographic juanmiguelfernandez888 https://padlet.com/juanmiguelfernandez888/of9p5699hp94i29b/wish/2479049637 POPULATION

Key Demographics in the PH as of 2022
population is 111.8 million in 2022, a 1.5 million or 1.3% increase from 2021
  • 49.8% female, 50.2% male
  • Median age of the population is 26.3
  • 9.6% of the Philippines’s population is between the ages of 13 and 17
  • 12.8% of the Philippines’s population is between the ages of 18 and 24
  • 16.4% of the Philippines’s population is between the ages of 25 and 34

EMPLOYMENT

  • As of October 2022, the employment rate in the PH was 95.5%, 4.5% employment rate = 2.24 million Filipinos
  • The labor force participation rate was at 64.2%
  • The average weekly hours worked of an employed person in October 2022 increased to 40.2 hours, from 39.7 hours per week in October 2021 and from 39.6 hours in September 2022 (due to shift to in-person modality)

SOCIAL MEDIA


  • There were 92.05 million social media users in the Philippines in January 2022, 82.4% of the total population
  • 75% of the population use Facebook
  • The PH had 18.65 million Instagram users in 2022
  • 64.2% of PH Instagram users were female, while 35.8% was male
  • The PH had 35.96 million TikTok users aged 18 and above in 2022
  • ByteDance’s figures indicate that TikTok ads reached 49.4 percent of all adults aged 18 and above in the Philippines at the start of 2022

FOODSERVICE

  • 66% of Filipinos order food using delivery apps at least once a month
    • 23% = once or twice a week
    • 20% = several times a month
    • 12% = 3-6 time a week
  • Foodpanda and GrabFood were the top choices for Filipino consumers
  • The Philippines foodservice market is valued at USD 10.37 billion in the current year and is expected to witness a CAGR of 7.83% in the next five years.
  • In 2022, Filipinos spent 31% of their budget on fresh ana packeged food, down from 37% since most are choosing to go out again


]]> 2023-02-13 13:30:55 UTC https://padlet.com/juanmiguelfernandez888/of9p5699hp94i29b/wish/2479049637 Technological Trends https://padlet.com/juanmiguelfernandez888/of9p5699hp94i29b/wish/2479086487
  • Online Ordering Systems and Delivery Apps
  • Contactless Payments
  • Online Table Reservation System
  • Digital Kitchen Boards
  • Automated Inventory Management System
  • QR Codes

    • ]]>     2023-02-13 13:35:24 UTC https://padlet.com/juanmiguelfernandez888/of9p5699hp94i29b/wish/2479086487     Uncertainties, Rules and Regulations https://padlet.com/juanmiguelfernandez888/of9p5699hp94i29b/wish/2479293689
  • Uncertainties:
    • The korean food market trend might switch due to the unpredictability of consumer purchasing behavior influenced by social media movement
    • Covid related = a new variant might appear in the near future that requires updated food safety guidelines and reminders
  • Rules and Regulations:
    • There is no specific rule or regulation that directly targets or affects our type of restaurant, however there are general rules and regulations for the industry.
    • Food safety and public health = promote safe food handling practices and prevent the spread of foodborne illnesses
    • Safe work environments = OSHA safety regulations to make sure they’re creating healthy, hazard-free work environments for their staff
    • https://joinhomebase.com/blog/restaurant-compliance/

    • ]]>     2023-02-13 13:53:15 UTC https://padlet.com/juanmiguelfernandez888/of9p5699hp94i29b/wish/2479293689     Environmental and Economic Trends summerserrano https://padlet.com/juanmiguelfernandez888/of9p5699hp94i29b/wish/2479833484 1.) Environment 
    • Sustainability
      • More consumers are making the effort to have a sustainable lifestyle 
      • Consumers are gravitating towards buying only what they need as environmental concerns and the cost of living increase (Eventura Team, 2023)
    • E-Commerce trend (Eventura Team, 2023)
      • Forced consumers to buy differently
      • Hit its peak during the pandemic, but continues to be a steady trend
      • Strong in e-commerce: electronics, home improvements, home furnishings 
    • Remote and Hybrid Working (Eventura Team, 2023)
      • Three times the amount of people are now working from home compared to 2019
      • A consistent trend in companies looking into monitoring technology to make sure workers are staying productive even from home
      • It is becoming a more attractive option to workers and even is beneficial to certain industries that do not heavily rely on face-to-face cooperation
    2.) Economy
    • Loss of economic momentum: 
      • 2023 growth projection 6.5%-7.5%
      • According to the World Bank
    • High inflation and even higer interest rates stunt domestic demand
    Higher inflation rates (Especially in Food) 
    • Inflation is at its highest in the last 14 years in December (Nikkei Asia, 2023)
    • Higher electricity and water tariffs
    • Food prices highest in 14 years 8.1%> 2%-4% government target
      • A dramatic rise in the cost of onions:  (Rivas, 2023) 
        •  Red onions: 650 pesos per kg in Dec- fell back to 350 pesos per kg
        • Egg prices have gone up by 45% (P8.70/pc) because of the domino effect and pressures related to inflation by other goods

        • Increases in Wage and transport fare (Cruz, 2022)
      • Due to continuing rise in oil prices and local peititons by groups in public transport
    • Travel and Tourism (The Economist, 2023)
      • In contrast to the pandemic, the airline industry is turning profitable once more
        • Demand for the arrival of international travellers increase by 30%. 
        • Although it will not return to pre-pandemic rates due to rising costs in living and the zero covid policy of China
    ]]>     2023-02-13 16:05:15 UTC https://padlet.com/juanmiguelfernandez888/of9p5699hp94i29b/wish/2479833484     Customer https://padlet.com/juanmiguelfernandez888/of9p5699hp94i29b/wish/2480841622
  • Efficiency
    • Basing on our target market, young students and professionals, these individuals would want to have a quick meal because of their busy schedule. They would want food that is convenient and easy to handle.
  • Affordability
    • Considering their purchasing power, they rely on an average amount of funds allocated for food. They would desire food that is affordable and made with quality.
  • Smart restaurant technology trends
    • Given the different technology trends that have emerged from the limitations brought about by the pandemic, customers have opted to use these trends to their advantage. As time went by, these trends became a more convenient and useful option to consider because of its accessibility and ease of use. These smart technology trends include contactless ordering, payment, and delivery.
    • https://squareup.com/us/en/townsquare/restaurant-trends

    • ]]>     2023-02-14 03:17:28 UTC https://padlet.com/juanmiguelfernandez888/of9p5699hp94i29b/wish/2480841622