He/she should be a leader and open minded because he will go to work with a lot of type of people who thinks different and have different methods to work at the same project.

He/she must be able to work in group. 

He may be gentle and charismatic.

In every situation if it is a problem, he/her must search the problem, determinate the cause and resolve it.

Thereby must be responsible person able to know how to work in group and we need creativity for succeed in this area

Should

Couldn’t 

Because the brand Ay Guey makes its products in an artisanal way, the prices on products such as accessories would be between 25 euros and jeans and t-shirts would be between 50 euros

-PRODUCT
Ay Guey can create, clothes: t-shirts and jeans, backpacks, jewelry, perfumes and covers for cell phones.

-PLACE
To position "Ay Guey"  within the market, the best option would be to put a physical store within the city's most popular shopping centers. In addition to having a striking decoration that attracts the attention of the customer, in this way they will be interested in the products and will be able to know the company.

-PROMOTION

The channels of promotion and publicity will be through the social networks of: Instagram, Tiktok, Facebook, Twitter and Youtube, in this way the target audience will be able to know about the brand in their preferred social networks.

In addition, at times or on the anniversary of the store, various promotions and dynamics can be made for customers to participate and take away products of the brand as a gift. this way the customer is interested in participating and can recommend the brand with family and friends.

Product:  Product will be Hacendado’s brand, it is our brand which all people know for excellent quality and good price. Suppliers will be the same because we want to keep our essence. Something to highlight is that we have a lot of products without gluten.

Price: As we have already mentioned, Hacendado sells cheap products for all budgets without having to renounce the quality of the big brands. For example, in a product as basic as salt, we find that if we buy it from the Carmencita brand (Mercadona's supplier) it costs €2.08 for a jar of table salt, while if we buy it from the Hacendado brand in the same packaging and only changing the label, it costs €1.90. A small difference that is repeated in almost all their products.

Placement: As I once heard, "the philosophy of this company is very simple: Juan Roig believes that in every village there should be a mayor, a priest, a tourist monument and at least one Mercadona". With this statement, we can understand how Hacendado products are distributed throughout Spain..

Promotion:Unlike other supermarket brands like Carrefour, Aldi, Consum, Eroski… the brand does not invest a lot of money on expensive ads or a spread of product deals, but that its maximum promotion has come thanks to the feedback that people give about the products. Lastly, the best promotional action that Mercadona has done has been its famous jingle that only says its name and is very catchy

Product: The selected product is Huesitos because it's a well-known chocolate bar in Spain and we think that it can catch the attention of a foreign market. Our product would introduce a new line of matcha flavor “Huesitos”. 

Price: The price of the package of 10 units would be 10000 KRW which is equivalent to 7€, more expensive than Spain because we need to think about the different fees like exportations. This price is based on the cost of typical chocolate bars in Korea, which have a price of 6300 KRW (4 '55€) to 11 500 KRW (8’29€). 

Promotion: Regarding the promotion, packaging should be made different from other countries such as Spain, adapting to the Korean public to keep their attention. The packaging would be more colorful, being able to include the photo of any cartoon.

Placement: Huesitos is exported in more than 60 countries through gourmet channels and Duty Free. The main markets that they export are EEUU, Colombia, Canada and Philippines. Huesitos can be found in different Korean supermarkets being the most famous E-mart, Lotte mart and Homeplus Mart, the last one is famous for its big number of groceries at affordable prices. 

DON SIMON was founded in the early 1980s. At that time, the most commonly used packaging for table wine but nowadays DON SIMON is not only for  wine, but also a brand of juices, nectars, gazpacho, sangria, summer red, broths, vegetable drinks, creams or veggies and smoothies. 

Don Simon works every day to democratise its products and is focused on quality.

The prices of Don Simón products in Spain vary according to the type and quantity of the product. We can find very cheap prices in physical shops for both juices and wines, ranging from €1.10 to €2.55 for 1L or 1.5L, while in Don Simón's online shop we can find prices from €8 for natural juices and vegetable drinks to €24 for the brand's wines, which come in packs of 6, 24 and 30 units.

Meanwhile, in countries such as Sweden, a bottle of wine can cost €6 in a shop while in restaurants it can cost as much as €45, determining the purchasing power of the country.

That’a why, In order to standardise the company, prices will be determined depending on the quality of life in this country and the prices of its competitors. 

It will sell the same products that are marketed in Spain, pointing out that these are much more natural and healthy compared to its competitors, it will also make sure to have the best quality products at an affordable price. Always taking into account the lifestyle of the country. 

It will be sold in supermarkets close to the population where they go to buy their daily groceries, which would be the equivalent of Mercadona, Carrefour... and also in bars/restaurants that ask for fruit juices or any other product sold by our brand.

The main promotional channel will be the Internet through platforms such as Youtube, Twitter and social networks, transmitting the message that Don Simon is the most natural and with two types of slogans: "Don Simon takes care of you" and "Don Simon, is the difference clear?” The latter slogan will be used more for visual media where an advertising spot can be used to better reach the consumer and always with the message that Don Simon is more natural than its competitors. 

Also, we would adapt the jingles to the languages of the different countries.

Another way of promotion is to offer free samples of our products in supermarkets and on the streets.

On the other hand, we have decided to make an adaptity strategy in EEUU, the country of processed foods. Our strategy is based on the 4 marketing mix variables,  which are: product, price, place and promotion.

In the first position, PRODUCT.

Nocilla is a chocolate cream which is produced in Spain. It's similar to Nutella, but it’s more healthy because Nocilla doesn't use palm oil. 

Second position, PRICE. 

Usually, in the origin country of the product they cost around 3€, but if we sell in the EEUU, it will need to raise the price because Nocilla must pay the arancels of importation products into the country.

Third position, PLACE.

Principally, Nocilla sells its products in different supermarkets in Spain, so we decided to continue with that decision for our adaptive strategy.

Finally, PROMOTION.

Spanish people remember the famous jingle of: nocilla milk, cocoa, hazelnuts and sugar. We decided to translate this jingle to the american market to intensify the idea that the product is made up with natural and healthy products like cocoa, milk or hazelnuts.

Nike is a multinational company from the US that designs, produces and sells athletic apparel, footwear, and accessories as well as equipment. It was founded in 1964 and owns other brands like Nike Jordan or Converse. 

MISSION

The mission Nike has is to create innovation that will inspire every person to become an athlete. They want to expand human potential and make a positive impact.

VISSION

Their vision is to be an inspiration for athletes, who they consider everyone can be. They also want to encourage sport to be a daily habit.

VALUES

Their main values are doing the right thing, supporting athletes and potential professional athletes, serving as an inspiration, teamwork.

PRODUCT

Nike has a lot of different products. They offer from very generic products like clothes and basic shoes to very specific products like sport accessories and equipment. Although their vast selection of products, they get their main revenue from selling sports shoes. They also have casual shoes for everyday use.

PRICE

Nike uses both value-based pricing and premium-based pricing. They compare their products to others in the market and price them according to what they have seen, and then see what costumers are willing to pay so they can increase their products over time, using also celebrities to promote it, which can be related to this premium pricing.

PLACE

Nike owns thousand of stores around the world. It is also present in retail stores as El Corte Inglés, because people like to buy these products physically. It also has outlet stores where they offer discounted products, and they are available online in their own website and in other shopping websites like Asos. 

PROMOTION

Nike uses various types of promotion for the brand. Firstly, they use sponsorships with famous athletes and celebrities, and have Nike partners like Cristiano Ronaldo. They also make advertisements that go on different media like tv or social media. They use other minor strategies like partnering with smaller teams like university teams in the us, sporting events and charity work. 

Something to highlight is the use of their slogan “Just do it” across different platforms, like hashtags in social media. 

2. No, because in the concept one the packaging  is more female and it seems cheaper than it should be. And about the concept two the packaging seems more masculine but achieves with the expensive appearance. 

3. With the first one the concept is oil from Greece because in the imaginary appearance typical elements of Greece like arquitecnocial elements and a typical greece town.

With the second one the concept is bring the tradicional to the new world 

 

An: As you can see, I followed the idea of tradition by the shape chosen for the bottle. It also includes a hand-made drawing that represents an olive tree branch, with a color palette where green predominates, a fact that represents the tradition of the land through a minimalist design along with the brand’s own slogan. For the design of the name of the brand I have used a regular typo and for the slogan, an italic typography.

 

 

 

A: Julia what do you think about the shape of the bottle?

 

J: I particularly like it because it´s not as the bottles that I am used to see. 

 

A: Yes, I agree but it can also have a negative impact because sometimes customers might refuse to buy modern packings. 

 

J: That´s true. And what about the typography used? I think I would choose a different one.

 

A: I would keep the one used for the slogan but the one used for the main name doesn´t suit to me.

 

J: What I really like is the drawing included in the bottle because it is hand painted and it gives a personal touch to the design.

 

A: I totally agree with you. The drawing is beautiful. What would you recommend changing?

 

J: Apart from the typo we talked about before, I would include in the packaging a dispenser to make it easier for the consumer to use.

 

A: That would be something that the consumer would love to have, I have no doubt. 

The Mediterranean diet is a healthy alimentation plan which helps to prevent cardiac illness and is famous for the benefits it produces for the health. This diet is composed of organic aliments like fruit and vegetables so it's ideal for people worried about health. 

We decided on this concept because in the United States the majority of people eat fast food and we want to differentiate our product from the rest so we think this is the right way to do it. 

The opening will begin in Iceland following the brand philosophy’s and being respectful of the social and gastronomic culture of the country. As has been implemented in other countries such as China and Japan, these being an example of success. China with its hamburgers and products focused on the use of organic and sustainably grown food, continuing the country’s healthy trend, or the hamburgers of fish in Japan, also called Ebi Filet-O.

Product: The product to be launched will be healthy hamburgers, that is, they will have a reduction in salt, saturated fats and levels of nitrites and nitrates in meat products, or animal fats will be replaced by vegetable oils.

Price: The costs  of the product, once we have standardized them in Iceland,  will vary and depend on different factors such as the new market, customs, how the product has been adapted to the new country, packaging, taxes, and costs associated with risk change.  This variation in the cost of the products favors their adaptation to the new market in which they have being incorporated and that they will obtain good feedback from consumers.

Placement: In Iceland there has been no McDonalds since the 2008 crisis. Actually they propose an option to open again and it is a good opportunity to adapt this chain in the country with products according his gastronomy or healthy food too, for example in Japan there are many fish burgers. In Iceland we could put lamb or cod burgers.

Promotion: Since there has been no McDonald's in Iceland for more than 10 years, it will be quite easy to promote this brand due to the novelty it will bring to the country.

The promotion and advertising channels will be mainly through television and social media. As these are the two media that nowadays reach the most people, specifically the target audience. The new establishments will be promoted, as well as the initial offers or discounts that will be promoted to encourage people to buy.

- In our second year of the degree we did an investigation about Vietnamese restaurants and the possibility of opening a restaurant in the Región of Murcia. No, we haven’t conducted market research for an organization. Sometimes we evaluated apps. 

-When was the last time you went  to the Corte Inglés? And did you buy something when you were there?

-What is your perception of the brand?

-In based of your answers, could tell me why is the reason you don't go that much to ECI?