Being the smart, witty and handsome guy, Joohyuk was popular among the girls in his surroundings. His sharp and intelligent perspective put him on the highest spot of popularity. His father always wanted Joohyuk to follow his step, being a successful businessman or working with anything related to managing a company, that was why his father often tagged him along to a couple of simple meetings. But instead of being interested in running the family business, Joohyuk was falling in love with sports as he joined a swimming club in his school. Soccer, football, basketball, swimming, he aced all of those sports. Plus, he always thought that it’s healthy to continue yourself to work out and yet, he still had to about how to run the company. Intelligent, popularity, money all in his hand. His life was perfect. As sweet as ice cream would taste.

In the age of 18, Joohyuk began to read lots of economy and management related books his father owned or from the library in his personal office in the house. What he didn’t know was that his family business was not just an ordinary one. He always thought that the company he will be handling was just another boring company with boring meetings and staffs. That was why he never cared. He never gave a single damn about a boring life like sitting behind the desk, doing nothing but signing papers. For such a physically active like him, just thinking about those already gave him headache. But that day, the night he slipped himself into his father’s personal office, he found some paper documents about the company. Lips Stain written on the front page of the document. When he flipped the first page, the paper showed him the thing that had never crossed his mind. Nudes. Lots of nudes pictures scattered on the first page. The next thing was even worse, he logged in to his father’s computer and all he saw was just porn videos with the company watermark in the corner of the screen. That day Joohyuk found out that his family was running a porn based company. Porn videos, porn magazines, porn photoshoots, those porn star names were all under the company. Starting from that night, the innocent and ordinary boy turned into a kinky and lustful beast as he secretly kept watching each porn videos the company produced. His life changed. Reality never stayed sweet.

One night stands became one of his favorite things to do. He spent his life sleeping with different women each and every night after he graduated from college. He moved back to Korea and began to visit the headquarter of Lips Stain more often. Yes, he had been sleeping with his company’s models and porn stars. Money wouldn’t be a problem for him, besides his handsome features and well built body attracted those ladies well until some volunteered to spend the night with him, throwing themselves into his bed just scream his name in the middle of the night, submitting anything and everything he wanted while he made them whimpered in ecstasy. Sex. Pleasure. Lust. Three words that engraved in his life currently.