• Creating categories on site e.g. new in, party wear etc

• 
  Online Merchandiser – Visual/Creative (TGN3376) – Upto £18k DOE

• 
  January 24, 2020
  
  Location: Manchester
  
  Type: Permanent
  
  Industry: Ladieswear
  
  Job Ref: TGN3376
  
  The Company:
  
  
  • An exciting opportunity for an Online Merchandiser (Visual / Creative) to join an online women’s fast fashion retailer and fashion brand. This is the perfect opportunity for someone looking to expand their career within Fashion.
  • Working hours: Monday to Friday 9am-530pm
  • Location: Central Manchester with onsite parking
  • Benefits: Great Fashion product & growing business
• The Role:
  
  
  • Responsible for the visual content across the website and social media.
  • Presenting the products in the best possible way to maximise sales.
  • Product descriptions & uploads onto the website.
  • Ensuring that the customer can easily locate their desired product.
  • Visually merchandising the site / categories.
  • Creating categories on site e.g. new in, party wear etc.
  • Merchandising products together that complement each other.
• Use analysis to develop category merchandising
• Ideally have a Fashion related degree
•  interest in fashion with commercial awareness
• Strong editing and proof-reading skills
•  own initiative
• Excellent communications skills (both written and verbal)
• Ability to work under pressure and to strict deadlines

• Ocean plastics display
• Augmented reality display
• Sustainability is intelligently visualised 

• ‘Local’ theme
• Reflected throughout the store
• Design trends of the 70s
• Capturing domestic life 

• weather-themed pop-up
• clothing in the elements
• shopping zones created to reflect different climates
• LED lights broadcast the weather in three cities – Tokyo, Berlin and New York
• Everything in the store is white with neon accents

• Wet floors 
• Lighting
• Blocking fire exits
• mannequins 
• Two person jobs being preformed by one 
• Heavy lifting
• Tripping hazards
• The right use of equipment and tools including hardhats 
• Ladder training 
• PPE

• LED lightboxes
• One-stop creative shop
• Simplicity 
• Researches new trends and develops new products

• Happy with images, they convay the overall feel I want to create with my pop up concept 
• Calming serene feel to the email 
• Text in Helvetica on brand 
• Initial wording is personalised to Lewes and eye-catching 

• Sentence formation does not flow 
• Information is too brief 
• No dates or address of shop 
• Does not highlight any key selling points exclusive to the store opening

• Impactful hero really grabs your attention if you were to open the email in your inbox

• Good choice of imagery, they fit well with the type and I like how you’ve played with the type and picked out words to be larger 

• move the copy ‘we are coming to you’ section above the ‘come in have a coffee’ as I think this is more important information that is needed sooner
• Perhaps the store front image could sit small to the left or right of the ‘we are coming to you’ text to give the email a bit of a pace change in terms of layout
• Consider adding CTA’s (call to actions) throughout the email or links showing where the pop up is going to be located so it’s super clear to the customer

• 200 textile factories
• 80% are women
• “that sell a lifestyle that respects the environment, yet exploit their own workers.” 
• over 16 hours work a day and the high production targets mean that after the age of 35, these workers are no longer profitable for the industry
• very weak and very permissive when it comes to violations of its people’s rights
• Workers rights are systematically violated

• poverty and the pressure on young people to improve the economic situation of their families
• 9.6 percent of children in the country are aged between five and 17- equivalent of 1.75 million Vietnamese children- working in situations that fit the definition of child labour

• Liked the idea of clothes hanging straight and then slowly falling and turning upside down.
• recreate dramatic landscape in the background

• Idea of getting back to nature
• The surrounding walls would be covered in moss with the logo also created out of moss
• Mannequins in active poses
• Abstract hills forming layers of height and depth  
• Bright tones of greens with contrasting colours in clothes

• Cool tones with little colour 
• layers of fabric to replicate rock formation
• Main colour of red used to mannequins and highlighted text
• Still like the idea of everything straight and ordinary at first and then slowly  falling apart

• Playing with lines and perceptive with the fabrics layered over each other 
• Ombre effect with fabric starting off white and turning into blue hues 
• Campaign text in neon lights 
• Mannequins floating central to each window

• Christmas 
• Valentines day 
• Easter
• Halloween 
• Summer sale 

• Showing costumers you know the trend 
• Three different opportunities to style a look to reinforces the trend
• Making the company credible to the customer 

• Use of hight 
• Middle will be the tallest item on display / smallest on the side
• old school- traditional style

• Drop bulbs 
• Feels local and warm 
• Scandinavian vibe
• Mood- soft yellow/ bright lighting/ moving lighting 

• Create and narrate the story through visual displays
• Each window depicts scene from the film
• Taps into the history of harrods and the history of peter rabbits 
• Iconic 
• Digital screens making it authentic and current
• Classic set design and build

• Three-dimensional electronic, mechanical and structural display elements
• Simple design, beautifully crafted
• Makes people stop, stare and take photos
• Display reflects brand image well 

• Show brand imagine
• Styling for costumer 
• Style mannequins with outfits
• Movements in mannequins to different poses
• Clever with use of wiring 

• Easels 
• Hang large format graphics 
• Impactful and show current campaigns

• Interactive advertising
• Blue dot measures how high you jump 
• System asks you to save score
• Gives the impression the whole window makes you think it's a touch screen 

• Usually no tone of voice for promotional message but to the point
• Must be able to read at a glimpse
• We visually process things 
• keep snappy and catchy

• Identify what your concept is before you start designing 
• Think about brand image currently 
• How your going to tweak it 
• Whats important to your costumer and the brand 

• Sight lines 
• Focal points along the journey
• Create interest and dwell time
• Units per transaction / Sales per square foot 

• Needs to be inviting 
• Needs to be visual 
• Needs to have your product at the front of the store (3 second rule)

• Making sure you can see more then one product 
• Can you see everything from each view point
• All needs to be cohesive 
• Break it up 
• Leaving the right amount of space between each fixture

• Encourages people to browse from one fashion story to the next
• You can mix it up 
• You can make the space work for the product
• Common big fashion multi-chain layout space 
• H&M good example 

Brands many not initially see an immediate return on investment. But if they’re making those moves now, they’ll be seen as a pioneer in this area.

• Tropical monsoon area 
• One of the most disaster-prone country in the world
• Prone to natural disasters such as floods, storms, whirlwinds, flash floods, coastline erosion, droughts and landslides

• A brand’s sustainable credentials are also now a marker of luxury and clout
• growing cohort of streetwear fans embrace the great outdoors
• prioritising sustainable values 
• Competitors actions for a greener future

• 23 factories in seven different countries and three states in the U.S. 
• Thread comes from Honduras
• brass eyelets from Colombia
• polyester yarn from North Carolina
• nylon yarn, zipper pulls, and cord from China
• polyester fabric and nylon shell fabric from Taiwan
• All these materials are flown to El Salvador, where Brooklyn Manufacturing’s 117 machine operators turn them into the iconic fleece jackets

• Lights make shop stand out 
• Fundamental to windows 
• Adds emotions to clothing 
• No movement is too predictable 

Marie Antoinette vibe 

• Inviting spaces
• Integrating a micro break and celebrating a slower pace

• refined colour palette, natural sustainable materials
• retro furnishings into stores, creating a sense of comfort and familiarity through timeless and nostalgic designs

• shown to increase brain activity
• provide pathways through stores
• Aesop great example

• Rising nationalistic anger in China over U.S. 
• Government sanctions and tariffs 
• Country's slowing economic momentum
• American consumer brands are bracing for more turmoil in what had looked to be their most promising growth market
• China have expanded around 20% year-on-year for The North Face

• Superior Warmth and Comfort
• Lightweight Insulation
• Increased Loft Than Lesser Fill Downs (900 + 800 only)
• Highest Quality, High-Fill Power Goose Down

• Let consumers promote you
• Encourage customer participation
• #AsSeenOnMe campaign (customers post pictures of themselves with ASOS products)
• grows their brand value and credibility 

• Glossier used a distinctive shade of pink for their branding activities. (Colour and Branding)
• #glossierpink campaign 
• Focused on the colour rather then the products to make it recognisable for customers 
• Hashtag comes more about lifestyle for customers 
• They create content directed at their consumers’ everyday problems
• Provides value to your audience and credibility for brand

• For the consumer, bigger isn’t better

• Fragility of human health 
• Importance of local community 
• The need for holistic relationship between people and the planet
• Positive and Negative impacts from the pandemic 
• Green recovery 
• Global clients have invested in companies with strong environmental, social and governance strategies 
• Brands sticking to sustainability 
• Sustainability remains key consumer consideration
• Sustainability needs to be affordable and practical 
• Lifestyle needs to be accessible to all
• Improve popular products instead of bringing out one-off sustainable items 
• Certifications and eco-labelling are becoming essential 
  
  

• Camping will be a popular option for 2021
• Cabin fever set in 
• Safety is a major concern for travellers 
• Desire to reconnect with nature

• Camping, hiking, biking, RVing and fishing 
• Becomes a more diverse and inclusive space 
• New flexible working arrangements allow people to explore more  
• Camping equipment grew 31% since the beginning of lockdown
• Recreational visits to hiking trails and national parks is growing at such speed that some locations now require reservations 
• Reconstruct the 'outdoorsy' narrative to make it more relevant to a wider range of people
• Consumers are shifting their spending habits and priorities to prepare for the idea of the long haul
• Being witnessed in the outdoors has become the new 'Thing' on social media 
• Rental services coming more and more popular, especially with outdoor equipment
• Despite the low-tech nature of outdoor activities, brands build smart and suitable digital tools to assist consumers 

•  Best sellers and new trends

• Moves naturally from primary space

• Bags are one of the most popular and affordable items The North Face offers
• Consumers will come in specifically for the bags, so this makes it ideal to use for the destination area of the store

• This will be around the dwell area of the store- a big sofa

• This will hold small point of sale items that encourage impulse sales while customers queue for the tills and changing rooms 

• Basics will sit central creating a core base that relate to each section of the store

• The shop will be in Island layout style
• Clothing layout highlights seamless and fluidity of store concept

•  Large portion of the purchasing power
• Between the years of 1965–1980
• Family-oriented, financially responsible and self-reliant

• Those born earlier in the generation who have some of the characteristics of Baby Boomers.
• Younger members of Gen X who have some Millennial-type buying habits.

• Financially stable
• Care about security
• They prefer marketing that is more personal and authentic
• 72% of Gen Xers use the internet to research businesses
• Very loyal customers
• Gen X loves social media
• More likely to spend more on brands that contribute to social causes
  (Last point is important)