KrukKruk Popia is a partnership business with six partnerships this product. Start operating at November 2022 with 13 packets sold in three days. Operating hours for this business is around 12hours between 8 am to 8 pm.

In UNIMAS, we find that student likes to have something new, delicious, unique and also affordable. Students also face so much stress or bored. As a result, this snack actually can solve their problem as we provide a food product that are reasonable to the student.

KrukKruk Popia are using online platform like Facebook and Instagram to promote the product as we find it easy, and cheaper. besides that, it actually easier to get insight our target market using this online platform.

The main key partner of Popiah Partnership are bakery and supermarkets such as Farley Supermarket, MR. Diy and E-mart. These partners are major producers who help in offering raw materials in the poppy production process. We chose this partner because it is easy and close to our business to get supplies.

Key Activities are tasks that must be completed by the company in order for the business activity to function. To increase sales, we build a network that allows customers to access the latest news and promotions. Every day, we add new content to our social media posts on platforms like Facebook, WhatsApp and Instagram to attract people to our items. In addition, we offer a delivery service to UNIMAS students who are authorized to purchase our items. To ensure customer satisfaction with our products, we sell products directly to them both face-to-face and online.

The main source of business that helps in carrying out business activities is capital. Finance is the main source of capital in our business activities. The starting capital of our business is RM210 with each member contributing RM35 per person. We are believe that this small capital can produce profits that exceed the cost of the product. Apart from that, one of the most important resources is our intellectual capital. Students and individuals with intellect and cooperation can produce brilliant ideas. In addition, we also use a conducive place to be able to carry out the production process smoothly. Therefore, our production process can produce a higher quality product.

A company's value proposition demonstrates how the goods we offer are unique from those of our competitors. Our products provide delicious snacks with affordable prices to customers. Ppopiah Kruk Kruk can also solve the problem of customers who craving homemade snacks.

Customer relationship refers to the type of relationship a business makes with a specific customer segment. Feedback from customers is important for our business to improve product quality. Customers show their support for our products through repeat purchases. Through social media can also influence new customers to buy our products. This helps to increase demand and sales.

A business can use various channels to communicate its value proposition to its customers. Popiah Partnership consistently spreads the latest news on the internet and in social media. You can keep in touch with us through our Facebook page, Instagram and WhatsApp account. We will thank every user who buys perfume from us by sharing their comments or feedback.

Customer segmentation refers to the method of dividing large consumers into smaller groups according to the characteristics and similarities between consumers in each group. Popiah Partnership's customer segment targets all students from every faculty, staff and lecture. Mostly, this product is marketed to the target who likes to eat snacks while doing work and is hungry as well as people who like to try new homemade snacks. We provide two popiah snack flavors, the original prisa and the spicy prisa to meet the diverse tastes of our customers.

Cost structure is a strategy used to calculate how much it costs the firm to produce the product and how much profit the company will earn. To make a profit, the sales revenue must be higher than the firm's cost. Each member of the organization contributes RM35 as our initial capital. Popiah Partnership has chosen Facebook, Instagram and WhatsApp as its main social media platforms to promote its products. This is because the cost of advertising on social media is low and economical.

Popiah Partnership uses online sales and direct sales as it is main source of revenue streams. Selling on social media is very helpful in increasing our sales because social media has become a trend in promoting products nowadays. Everyone now uses a smartphone, making it a necessity for life. Therefore, information and the existence of our products can be communicated to customers.