Brand Repositioning – Case Studies by https://padlet.com/jamesbranch2_1/oafc5r2hecnar51q en-us 2024-10-10 18:23:01 UTC 2024-10-10 18:24:17 UTC hello@padlet.com Types of Brand Repositioning jamesbranch2_1 https://padlet.com/jamesbranch2_1/oafc5r2hecnar51q/wish/3163596710 Competitive Reposition

Emphasising unique features / qualities to distinguish a brand from competitors.

Market / Audience Reposition

A brand aims to enter new markets or appeal to a broader audience (without alienating existing audience).

Cultural Reposition

Aligning the brand with current cultural, social, or environmental trends.

Image Reposition

Refresh / revamp of the brand image and perception to modernise the brand, stay relevant to today's audiences.

Price Reposition

Moving the brand upmarket by emphasising quality and exclusivity or emphasising affordability and value


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]]> 2024-10-10 18:23:01 UTC https://padlet.com/jamesbranch2_1/oafc5r2hecnar51q/wish/3163596715 Old Spice jamesbranch2_1 https://padlet.com/jamesbranch2_1/oafc5r2hecnar51q/wish/3163596716 https://thebrandoutlaw.com/old-spice-rebrand/


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]]> 2024-10-10 18:23:01 UTC https://padlet.com/jamesbranch2_1/oafc5r2hecnar51q/wish/3163596717 E45 Skincare jamesbranch2_1 https://padlet.com/jamesbranch2_1/oafc5r2hecnar51q/wish/3163596719 https://lbbonline.com/news/why-e45-started-afresh-and-defied-the-skincare-category

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https://www.designweek.co.uk/issues/9-13-january-2023/designstudio-center-parcs-europe/

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