https://padlet.com/40089406/sophie_burberry Sophie Hardman en-us 2019-04-29 09:23:12 UTC 2024-10-16 04:44:27 UTC hello@padlet.com 40089406 https://padlet.com/40089406/sophie_burberry/wish/355405520 I was unsure as to which fibre composition to use for my delicates so this website was really useful for finding out. I have opted to use Cotton Satin as it is 100% natural, kind to the skin and still a luxurious fabric.]]> 2019-04-30 13:03:46 UTC https://padlet.com/40089406/sophie_burberry/wish/355405520 40089406 https://padlet.com/40089406/sophie_burberry/wish/355490450 This article was really useful in aiding me to fully understand the advantages and disadvantages of sourcing from China. China seemed to be the obvious choice since Burberry already source from there however I wanted to ensure this was a wise decision to make for my own range and fibre compositions.]]> 2019-04-30 15:35:50 UTC https://padlet.com/40089406/sophie_burberry/wish/355490450 40089406 https://padlet.com/40089406/sophie_burberry/wish/355491708 Silk is a fabric typically produced in India, Japan, Italy, France and China. This supported my decision to continue sourcing from China (as Burberry currently do) as silk is the main fabric I am using for my garments so producing them in a country silk is already produced is definitely a bonus. ]]> 2019-04-30 15:38:10 UTC https://padlet.com/40089406/sophie_burberry/wish/355491708 40089406 https://padlet.com/40089406/sophie_burberry/wish/355496103 After being exposed of burning £28billion worth of excess stock every year, Burberry were in desperate need of cleaning up their sustainable image, particularly when trying to branch into the younger market.]]> 2019-04-30 15:46:09 UTC https://padlet.com/40089406/sophie_burberry/wish/355496103 40089406 https://padlet.com/40089406/sophie_burberry/wish/355743599 Alongside silk, modal cotton is another primary material I am using. When researching what fabric to use for my 'comfort' pieces, I found by adding modal to cotton it makes the material not only softer but less likely to shrink and is more absorbent.

]]> 2019-05-01 11:46:19 UTC https://padlet.com/40089406/sophie_burberry/wish/355743599 40089406 https://padlet.com/40089406/sophie_burberry/wish/355750389 This report highlights how branded fashion is taking over the market, with the majority of the best selling fashion companies including branding on their garments, such as Nike and Adidas for example.]]> 2019-05-01 12:19:25 UTC https://padlet.com/40089406/sophie_burberry/wish/355750389 40089406 https://padlet.com/40089406/sophie_burberry/wish/355757597 This article highlights the average size of women today and therefore leads us to question the far from inclusive clothing sizes the majority of retailers are using.]]> 2019-05-01 12:44:29 UTC https://padlet.com/40089406/sophie_burberry/wish/355757597 40089406 https://padlet.com/40089406/sophie_burberry/wish/355764394 Not all brands are stocking Loungewear as it is not necessarily guided by trend however the growth of its popularity is still on the rise and it could be said to be forming a trend of its own. It suggests the sleepwear category has grown 18.8% in the last year, a staggering amount.]]> 2019-05-01 13:02:28 UTC https://padlet.com/40089406/sophie_burberry/wish/355764394 40089406 https://padlet.com/40089406/sophie_burberry/wish/356262565 I have identified the Burberry consumer as part of the 'Get Paid Crew' as they are hardworking individuals with the money to splurge on high end fashion.]]> 2019-05-02 15:41:15 UTC https://padlet.com/40089406/sophie_burberry/wish/356262565 40089406 https://padlet.com/40089406/sophie_burberry/wish/356403804 2019-05-02 21:01:21 UTC https://padlet.com/40089406/sophie_burberry/wish/356403804 40089406 https://padlet.com/40089406/sophie_burberry/wish/356409344 This article highlights some of the key environmental issues connected to using cotton in clothing such as its required level of water.]]> 2019-05-02 21:24:33 UTC https://padlet.com/40089406/sophie_burberry/wish/356409344 40089406 https://padlet.com/40089406/sophie_burberry/wish/357527328 This article explores the CO2 emissions released from different methods of transportation and it highlights how much more efficient travel by boat is than by plane, a difference of 460g!]]> 2019-05-07 09:13:28 UTC https://padlet.com/40089406/sophie_burberry/wish/357527328 40089406 https://padlet.com/40089406/sophie_burberry/wish/357547973 WGSN was such a powerful tool in enabling me to compare Burberry's catwalks over the years and analyse their progression.]]> 2019-05-07 10:39:28 UTC https://padlet.com/40089406/sophie_burberry/wish/357547973 40089406 https://padlet.com/40089406/sophie_burberry/wish/358374186 This is my full sourcing strategy evidencing how I intend to get my joggers from production to store.]]> 2019-05-09 08:52:12 UTC https://padlet.com/40089406/sophie_burberry/wish/358374186 40089406 https://padlet.com/40089406/sophie_burberry/wish/358489535 In order to complete my competitive shop, I visited Bond Street in central London to Selfridges as this is where the majority of Burberry’s competitors are sold. The middle section is examples of Burberry's garments, the top left of MaxMara, bottom left Intimissimi, top right Eberjey and the bottom right Olivia von Halle.]]> 2019-05-09 14:22:08 UTC https://padlet.com/40089406/sophie_burberry/wish/358489535 40089406 https://padlet.com/40089406/sophie_burberry/wish/359818507 When researching how to advertise my range, it became apparent as to the subliminal advertisements Burberry use to ensure they are stil relavent to the market but upholding their high end image.]]> 2019-05-14 09:52:20 UTC https://padlet.com/40089406/sophie_burberry/wish/359818507 40089406 https://padlet.com/40089406/sophie_burberry/wish/359819799 70% of Burberry's sales are now made online, a staggering figure considering the brand is high end and people want the customer experience of a luxury brand. This is why marketing is so important for them as despite their luxury title, the majority of their consumers are switching to the digital market and therefore need to be captured by the messages it's sending out. ]]> 2019-05-14 09:57:40 UTC https://padlet.com/40089406/sophie_burberry/wish/359819799 40089406 https://padlet.com/40089406/sophie_burberry/wish/359885870 'Their target is to become carbon neutral, to re-value waste and to drive positive change through 100 percent of their product and positively impact people.' The brand intedn to replace all hangers and poly bags with eco friendly alternatives that are either reusable, recyclable or compostable by the year 2025.]]> 2019-05-14 13:21:15 UTC https://padlet.com/40089406/sophie_burberry/wish/359885870 40089406 https://padlet.com/40089406/sophie_burberry/wish/359901821 Burberry have stated they are anxious regarding the Brex no deal as it would add milions of pounds worth of additional costs to the brand.]]> 2019-05-14 13:53:42 UTC https://padlet.com/40089406/sophie_burberry/wish/359901821 40089406 https://padlet.com/40089406/sophie_burberry/wish/361425041 Despite trends of sustainability, fast fashion is still a major was of shopping for the majoirty of people and it is still growing.]]> 2019-05-18 20:24:32 UTC https://padlet.com/40089406/sophie_burberry/wish/361425041 40089406 https://padlet.com/40089406/sophie_burberry/wish/361723044 2019-05-20 13:29:10 UTC https://padlet.com/40089406/sophie_burberry/wish/361723044 40089406 https://padlet.com/40089406/sophie_burberry/wish/362091904 Despite this post talking specifically about WinterSilks garments, it presents interesting viewpoints on the consumption of silk in loungewear. Silk is a breathable and lightweight fabric, perfect for the summer months but still durable and flattering, perfect for the luxury market.]]> 2019-05-21 11:40:57 UTC https://padlet.com/40089406/sophie_burberry/wish/362091904 40089406 https://padlet.com/40089406/sophie_burberry/wish/362095403 Silk is a fabric typically produced in India, Japan, Italy, France and China. This supported my decision to continue sourcing from China (as Burberry currently do) as silk is the main fabric I am using for my garments so producing them in a country silk is already produced is definitely a bonus. ]]> 2019-05-21 11:55:23 UTC https://padlet.com/40089406/sophie_burberry/wish/362095403 40089406 https://padlet.com/40089406/sophie_burberry/wish/362845954 This article describes his vision when he joined the company in 2013, aiding me in finding my feet in my own range.]]> 2019-05-23 09:02:29 UTC https://padlet.com/40089406/sophie_burberry/wish/362845954 40089406 https://padlet.com/40089406/sophie_burberry/wish/362847430 By using Selfridges website, I was able to analyse efficeitnyl which high end brands were delving into the world of loungwear and therefore who burberry's competitors would be.]]> 2019-05-23 09:08:12 UTC https://padlet.com/40089406/sophie_burberry/wish/362847430 40089406 https://padlet.com/40089406/sophie_burberry/wish/362856364 A few years ago, vegans were often belittled for their opinions yet now it is growing at a faster rate than ever! This highlights a drastic change in public opinions and promotes how living sustainably is more important than ever.]]> 2019-05-23 09:41:00 UTC https://padlet.com/40089406/sophie_burberry/wish/362856364 40089406 https://padlet.com/40089406/sophie_burberry/wish/362966186 2019-05-23 15:02:48 UTC https://padlet.com/40089406/sophie_burberry/wish/362966186 40089406 https://padlet.com/40089406/sophie_burberry/wish/362966624 2019-05-23 15:03:43 UTC https://padlet.com/40089406/sophie_burberry/wish/362966624 40089406 https://padlet.com/40089406/sophie_burberry/wish/362966857 2019-05-23 15:04:11 UTC https://padlet.com/40089406/sophie_burberry/wish/362966857 40089406 https://padlet.com/40089406/sophie_burberry/wish/363012298 2019-05-23 16:53:11 UTC https://padlet.com/40089406/sophie_burberry/wish/363012298