j by Eddie Sung

Bandwagon

eddiesung — 2025-05-02 02:55:15 UTC

This is an example of a bandwagon because it says that, "more DENTISTS and HYGIENISTS USE". It tells the viewer that all the professionals and certified people are using it, so you should too. When a person is reading this, because the ad is claiming that everybody else is using it, then it should be trusted and working.

Celebrity Endorsement

eddiesung — 2025-05-02 03:03:01 UTC

This is ad uses Celebrity Endorsement by featuring Serena Williams, and her playing tennis. She is a very good, and famous tennis player. It tells the audience that even she uses it and promotes it, which makes whatever product Nike is selling seem more professional and more functional looking. With Serena Williams being a trusted and good player, Nike partnered up with her to show that in their products...proving that this is Celebrity Endoresement.

Emotional Appeal

eddiesung — 2025-05-02 03:42:20 UTC

This image shows an example of Emotional Appeal, as it shows that he's "Starving". The little boy starving makes us feel more empathy and emotion when we look at our action in eating, our daily life compared to theirs, etc. It makes us want to change and support what the ad wants you to drive for. The "We're not" part also makes the audience feel guilty of being rich and even greedy compared to the kids with no food. All of this motivates people to share and support the companies views.

eddiesung — 2025-05-02 03:47:50 UTC

This ad uses the "Natural" or nature appeal technique by connecting the product with the pretty mountains, rocks, trees, etc. These good looking environments make the product look more natural and luxurious. By looking at the photo, a person can also assume that it will almost match the smell of the environment being, fresh, bright, and attractive.

eddiesung — 2025-05-02 03:50:46 UTC

This ad uses wit and humor to make their product more memorable, and "better". It makes fun of their competition and even adds a joke on top of it, to make it more funny. This can cause the ad to go viral and more recognized, which will persuade the viewer to buy it too.

eddiesung — 2025-05-02 03:52:47 UTC

This is an example of price appeal or free gifts because it shows that you will get one more free pizza, when purchasing a pizza. It persuades the viewer and makes them think that its a great deal, by offering them pretty much double for the same price. It makes the deal seem valuable and even limited.