Advertising E3 by René

Best commercials

Art44 — 2014-11-17 13:26:04 UTC

2016

Introduction

Art44 — 2014-11-17 13:28:06 UTC

Wikipedia:

"Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action"

Chinese advertise for toothpaste

Art44 — 2014-11-17 13:44:38 UTC

Part 1

Art44 — 2014-11-17 13:51:09 UTC

Describe in your own words, what you think advertising is all about.

Part 2

Art44 — 2014-11-17 13:52:09 UTC

Name four different kinds of advertising and explain them.
Who is responsible for all the advertising?
What is a “target-group”?
Name four target-groups and choose a product that really is suitable for this group.
Advertisers are playing with the emotions of people. Give two examples.

Part 3

Art44 — 2014-11-17 13:53:26 UTC

Choose one of your examples you named in part 2.4.

Make at least four sketches of the product and the emotions it refers to.

Also think about which words and which lettertypes are most suitable for this product/emotion.

Advertising

Art44 — 2014-11-17 14:15:07 UTC

It’s all about informing, influencing, reminding and adding value!

Or...?

Part 4: Surrealism

Art44 — 2014-11-17 14:22:14 UTC

Wacht the video below, about Surrealism.

Part 5

Art44 — 2014-11-17 14:50:27 UTC

Make a thorough research of the art style: Surrealism.
Explain the style and give three examples. Name the artists. You can also look at filmdirectors, photographers or writers.
Use about 50 words

Part 6: Exaggeration of Advertising

Art44 — 2014-11-17 15:04:39 UTC

Make two designs of your chosen products.
Drag these designs into the world of surrealism, so to speak.

And:
Exaggerate the typical characteristics of this art style. So go all the way, go
over the top!Choose one of your designs

Part 7: Final work

Art44 — 2014-11-17 15:06:52 UTC

Work out this design into a poster (A3)
The materials you want to use are free.
You can use magazines, make your own pictures etc.

But: after approval of your teacher!

Part 8: Presentation

Art44 — 2014-11-17 15:10:05 UTC

You have to present your poster to the class.

The whole idea of advertisingis, is to play with the emotions of the consumer. In your idea of advertising, you took notice of that and in your design exaggeration plays a major part. During your presentation, youhave to tell your fellow students the dramatic story behind your product. So tell the class a really dramatic story, that reinforces the product you want to sell.