Media is any visual aid used in social media posts. The 3 major types of media for Facebook and Instagram are: Photo, Graphic Design or Video. In order to build a creative, engaging and effective Social Media Marketing Strategy for your business, it's important to mix the 3 types of media. Even though video has become a very popular media for online promotion, using graphic design and photos can complement your strategy.

Captions are the text used on your post. The function of a caption is to explain or give context to the media you have decided to use. The goal of captions is to give more information related to the design, photo or video you are posting and kick start an engagement with your audience. 

Photos are images of real people, places and things that were taken by a camera. Photos are not design. Vast majority of the photos are either taken by phone or by a professional photographer. Photos of people, places and things are very important for your social media because they illustrate what the captions are conveying to your audience. Photos can also be found online on google or on Canva.

Series are the type of posts. Another definition of Series is "a group of 10 or more posts that features a specific subject". Series are an easy way to help you creating content. You should identify 10 different subjects about your business that will be important to create content in order to affect sales or conversion. Here are some examples of Series: the companies story, the mission, the vision, customer testimonials, client success cases, list of products, tips, quotes, employee of the month, etc. For the Simple Social Method, you will soon create at least 10 different series. For each Series, you will create 10 posts. 

Populate your Calendar
Have a visual flow of how your posts should be delivered to your audience. Some series could be weekly and some monthly. Think of how all series will look visually after being posted on Instagram. Remember, the Ultimate Goal of your social media program is to guide your audience to purchase your product / to convert!

Connect Facebook with Instagram
Make sure your Facebook account is connected to your instagram account so you don't need to post twice. Facebook and Instagram are sufficient to start a successful online marketing program. Facebook Planner is a great way to schedule posts to be published on both platforms. Facebook also offers a lot of data for reports for each post.

Schedule 100 Posts
By using the Planner in the Facebook, schedule each post by referring back to your google calendar. Since you have a methodology, a list of content already created, you can now easily delegate the scheduling task to someone else in your organization. Keep your google keep account for future reference.