Old Spice Commercial by https://padlet.com/gioiavarago/o8mzo0imtab7 Believe in your smellf en-us 2016-10-31 15:22:55 UTC 2016-11-01 10:06:49 UTC hello@padlet.com Products gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134257997
for men
]]> 2016-10-31 15:25:13 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134257997 I'm on a horse. gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134258201 2016-10-31 15:25:45 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134258201 The Idea: gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134258420 Selling body wash for men]]> 2016-10-31 15:26:12 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134258420 gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134259118 It addresses ladies but subtly advertises to men in a "this is what your woman would like" kind of way.]]> 2016-10-31 15:27:59 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134259118 gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134259555 It's funny so that it makes you want to watch it again.]]> 2016-10-31 15:29:05 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134259555 -> gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134259814 Make your woman happy by buying this product.]]> 2016-10-31 15:29:40 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134259814 gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134260039 Uses associations between "what a woman wants" with the product.]]> 2016-10-31 15:30:11 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134260039 -> gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134260284 diamonds = old spice

the boat = perfect holiday
tickets to that thing you love (perfect date)
horse = prince charming
He's showing off his body and the clothes he's wearing give off an idea of richness and class. ]]> 2016-10-31 15:30:46 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134260284 gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134260564 The commercial starts in a a normal bathroom that turns into a romantic/resort setting.]]> 2016-10-31 15:31:27 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134260564 gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134260910 The actor talking directs the attention where the commercial wants you to look.]]> 2016-10-31 15:32:21 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134260910 gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134261565 Direct key messages throughout the commercial: "The man your man could smell like" and "Smell like a man, man" and "Anything is possible when your man smells like me" ]]> 2016-10-31 15:33:48 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134261565 gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134261947 has a recognizable jingle when the logo appears]]> 2016-10-31 15:34:49 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134261947 -> gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134262145 comical old commercial feeling, talking to the audience directly]]> 2016-10-31 15:35:19 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134262145 Colors gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134264133 the commercial has really soft colors (low saturation) in the background compared to the product which is a strong dark red (accent). ]]> 2016-10-31 15:40:26 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134264133 The logo gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134264842 Gives a sense of richness, power, class, passion, makes you think of the romantic idea of men from old movies.]]> 2016-10-31 15:42:11 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134264842 -> gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134267065 Makes the product look and sound like something important to make your life much better.]]> 2016-10-31 15:48:05 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134267065 gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134414621 "We're not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it."]]> 2016-11-01 09:53:03 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134414621 gioiavarago https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134415736 It's amazing how they can give off a sense of luxury while still being appealing to younger generations by using comedy to convey the message.]]> 2016-11-01 10:00:20 UTC https://padlet.com/gioiavarago/o8mzo0imtab7/wish/134415736