Fashion Retail Landscapes & Environment by Olivia Nazari https://padlet.com/oliviagnazari/frlevp en-us 2021-06-28 13:39:35 UTC 2025-11-21 06:36:48 UTC hello@padlet.com Social Media Ad oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1630226197
  • A social media AD I created for the social media launch of the pop-up 
  • Clean simple, on-brand, eyecatching with an element of mystery
    • ]]>     2021-06-29 14:52:07 UTC https://padlet.com/oliviagnazari/frlevp/wish/1630226197     The Customer oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1658163362 I created a customer profile to display our ideal customer for our retail concept]]> 2021-07-22 09:19:08 UTC https://padlet.com/oliviagnazari/frlevp/wish/1658163362 the difference between inclusivity and diversity oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1668865294 2021-08-04 12:56:05 UTC https://padlet.com/oliviagnazari/frlevp/wish/1668865294 Comp Shop (Week 1) oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1668869937
  • Visited the Nike shop on Oxford Street
  • Sparked inspiration of what to/not do regarding our own retail concept
  • Nike had mannequins of different sizes, which made me think about my article concept
    • ]]>     2021-08-04 12:59:59 UTC https://padlet.com/oliviagnazari/frlevp/wish/1668869937     Confirmed Retail Concept (Week 2) oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1668872705
  • My group and I decided on a Glossier pop up as our concept
  • I came up with the name 'Glossier in Bloom' as the name of our floral inspired collection 
    • ]]>     2021-08-04 13:03:11 UTC https://padlet.com/oliviagnazari/frlevp/wish/1668872705     The Effect of Politics on Fashion (Week 6) oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1668874823
  • Following the politics lecture
  • Found an article from one of my favourite publications, Vogue
  • Outlining the influence that politics has on fashion
  • Discussing 'power dressing' through the ages
  • Refreshing & interesting to see a positive spin on the effect of politics on fashion
    • ]]>     2021-08-04 13:05:40 UTC https://padlet.com/oliviagnazari/frlevp/wish/1668874823     Brand Transparency (Week 7-8) oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1668878191
  • The importance of brands being transparent with their customers
  • 89% of consumers want companies to act with integrity at all times (Adroll, 2020)
  • An interesting article regarding how important it is for Fashion retailers to be completely transparent with consumers
    • ]]>     2021-08-04 13:08:51 UTC https://padlet.com/oliviagnazari/frlevp/wish/1668878191     Box Ticking Culture oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1668884491 Are brands just being inclusive or diverse in order to tick a box? Or do they actually care about being inclusive?]]> 2021-08-04 13:15:21 UTC https://padlet.com/oliviagnazari/frlevp/wish/1668884491 Lounge Underwear oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1668889412 Lounge Underwear are known for being a super inclusive retailer and show time and time again that they genuinely are inclusive with their models, marketing, social medias and even their website]]> 2021-08-04 13:19:11 UTC https://padlet.com/oliviagnazari/frlevp/wish/1668889412 Is Inclusivity Becoming Mainstream? oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1668895171 2021-08-04 13:24:50 UTC https://padlet.com/oliviagnazari/frlevp/wish/1668895171 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1668898950 The market for plus-size fashion is worth nearly $30 billion in the US alone (BOF, 2021)]]> 2021-08-04 13:28:27 UTC https://padlet.com/oliviagnazari/frlevp/wish/1668898950 Ashley Graham oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669024129 Ashley Graham (model) has been a huge part of the movement with one of her peaks being the cover of Sports Illustrated]]> 2021-08-04 15:21:43 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669024129 Most Iconic Moments of Inclusivity from the last decade oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669025410 2021-08-04 15:23:09 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669025410 Is Fashion Really Becoming More Inclusive? oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669028140 A really interesting report discussing the growth of inclusive fashion]]> 2021-08-04 15:26:03 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669028140 Glamour Magazine oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669033389 the self love issue]]> 2021-08-04 15:31:45 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669033389 Body Neutrality oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669036835 Is the term 'body positivity' thrown around too much?]]> 2021-08-04 15:35:10 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669036835 Cosmopolitan Magazine oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669038181 Fun, colourful, female-focused publication]]> 2021-08-04 15:36:39 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669038181 Savage X Fenty oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669047311
  • Founded by Rihanna
  • Savage X Fenty
  • Fenty Skin & Fenty Beauty
  • All inclusive 1000000%
    • ]]>     2021-08-04 15:46:25 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669047311     Oh Polly oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669051575 Oh Polly came under fire in 2019 making a separate Instagram account for plus-sized models entitled 'ohpollyinclusive']]> 2021-08-04 15:51:01 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669051575 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669051969 Interestingly, many brands create separate social media profiles for larger sized women - but why?]]> 2021-08-04 15:51:29 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669051969 Brandy Melville oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669054537
  • Known for having a one size fits all sizing range.
  • Approx a size 8-10
  • Completely uninclusive
    • ]]>     2021-08-04 15:53:35 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669054537     ASOS oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669056423 Despite being called one of the more inclusive retailers, ASOS have a separate Instagram profile for plus sized
    • Is this being inclusive??
    ]]>     2021-08-04 15:55:39 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669056423     'Most Diverse Cast Ever' oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669060650 Love Island 2021 came under fire after stating that it was going to be the 'most diverse cast ever' however when it hit the screens, it was very much the opposite!]]> 2021-08-04 16:00:27 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669060650 ISAWITFIRST SPONSOR oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669062798 Love Island claims to be diverse, yet the shows biggest sponsor this year is ISAWITFIRST which is not size-inclusive at all ]]> 2021-08-04 16:02:55 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669062798 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669063674 The current Love Island, and previous seasons actively promotes an unrealistic standard of bodies: both male and female!]]> 2021-08-04 16:04:00 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669063674 Token Fat Girl oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669066643 Ex-islander from the 2020 season admitted that she felt like the 'token fat girl' and suffered masses of abuse from the size of her legs.]]> 2021-08-04 16:06:47 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669066643 Nike Store Oxford Street oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669070135
  • Nike on Oxford Street introduced plus-sized mannequins to the store
  • Made me question why mannequins are all the same size?
    • ]]>     2021-08-04 16:10:26 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669070135     BlackOut Tuesday oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669241172 Many brands showed their support for the movement by posting a black square, however, charts in this article highlight how minimal the diversity is within their marketing]]> 2021-08-04 19:44:55 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669241172 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669242824 Fashion Nova, Forever 21 and Boohoo make up 39%, 12% and 10% of the plus-size market, respectively (Samuel, 2021)]]> 2021-08-04 19:47:47 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669242824 Sweaty Betty 2021 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669248410
  • Recently launched a new underwear skin tone collection. The London-based activewear brand 
  • Has introduced 6 new neutral colours to its seamless sports underwear in a range of sizes from XS to XXXL. 
  • Modelled by employees
  • Celebrating inclusivity and body positivity
    • (WGSN, 2021)
    ]]>     2021-08-04 19:54:00 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669248410     Pull & Bear oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669251364 Despite their size ranging from an XS to an XL. This diverse size variety is not shown through their marketing or through their social media]]> 2021-08-04 19:58:47 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669251364 Boohoo oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1669858001 Boohoo's tube marketing shows a diverse mixture of body types, celebrating lumps and bumps!]]> 2021-08-05 09:20:45 UTC https://padlet.com/oliviagnazari/frlevp/wish/1669858001 ASOS Fuller Bust oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1680202942 2021-08-16 09:29:00 UTC https://padlet.com/oliviagnazari/frlevp/wish/1680202942 House of CB oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1680208028
  • only goes up to 'L+' (size 14-16)
  • models predominantly smaller
    • ]]>     2021-08-16 09:37:06 UTC https://padlet.com/oliviagnazari/frlevp/wish/1680208028     Body Positivity Movement & Fashion oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1680213828 2021-08-16 09:45:55 UTC https://padlet.com/oliviagnazari/frlevp/wish/1680213828 Billie: The Body Brand oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1680217502
  • Marketing campaigns show women shaving toe hair in an attempt to normalize things that most people have, but never talk about.    


    • ]]>     2021-08-16 09:51:01 UTC https://padlet.com/oliviagnazari/frlevp/wish/1680217502     Billie Toe Shaving Marketing oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1680218417 2021-08-16 09:52:33 UTC https://padlet.com/oliviagnazari/frlevp/wish/1680218417 Inclusive Fashion is More Than Just Size oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1680444158
  • Outlining how there is a need for diversity & inclusivity now with the demanding Gen Z generation
    • ]]>     2021-08-16 13:56:56 UTC https://padlet.com/oliviagnazari/frlevp/wish/1680444158     oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1680455747 She called out the body positivity movement, saying the term has been “co-opted by all bodies” and has become a trend of “celebrating medium and small girls and people who occasionally get rolls"]]> 2021-08-16 14:04:17 UTC https://padlet.com/oliviagnazari/frlevp/wish/1680455747 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1680456357 “Fat people are still getting the short end of this movement,” she said. “We’re still getting talked about, memed, shamed,” she added, but “no one cares any more”]]> 2021-08-16 14:04:36 UTC https://padlet.com/oliviagnazari/frlevp/wish/1680456357 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1680458201 2021-08-16 14:05:51 UTC https://padlet.com/oliviagnazari/frlevp/wish/1680458201 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1680467931 “The body positive movement urges people to love their bodies no matter what they look like, whereas body neutrality focuses on what your body can do for you rather than what it actually looks like,”
    - Chelsea Kronengold, the associate director of communications at the National Eating Disorders Association.]]>     2021-08-16 14:10:48 UTC https://padlet.com/oliviagnazari/frlevp/wish/1680467931     oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1680471206 “There’s a lot of pressure and expectations that people put on themselves when you’re talking about body positivity in this more mainstream sense,” - Kronengold

     “For example, there’s nothing wrong with having a bad body image day just like there’s nothing wrong with having a bad hair day or something like that.”]]>     2021-08-16 14:12:48 UTC https://padlet.com/oliviagnazari/frlevp/wish/1680471206     oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1680471683 2021-08-16 14:13:08 UTC https://padlet.com/oliviagnazari/frlevp/wish/1680471683 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1680477454 The idea of focusing only on the positive aspects of life, while rejecting or dismissing negative emotions, which are part of our human nature.]]> 2021-08-16 14:16:24 UTC https://padlet.com/oliviagnazari/frlevp/wish/1680477454 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1680480328 For some, body posi can be empowering however everybody moves at their own pace and is on their own self love journey.

    Flooding people with the idea that you should "love yourself" etc is an unrealistic idea.]]>     2021-08-16 14:18:09 UTC https://padlet.com/oliviagnazari/frlevp/wish/1680480328     The Toxic Side of Body Positivity oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1680481062 2021-08-16 14:18:38 UTC https://padlet.com/oliviagnazari/frlevp/wish/1680481062 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1680483125 based on the fact that all bodies are beautiful and that we must accept them all. Tall or short, obese or thin, big or small, etc.]]> 2021-08-16 14:19:53 UTC https://padlet.com/oliviagnazari/frlevp/wish/1680483125 SHOULD YOU ALWAYS LOVE YOUR BODY? oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1682747451 2021-08-17 19:28:24 UTC https://padlet.com/oliviagnazari/frlevp/wish/1682747451 WHY 'ALWAYS LOVING YOUR BODY' IS TOXIC oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1682747735 2021-08-17 19:28:38 UTC https://padlet.com/oliviagnazari/frlevp/wish/1682747735 THE TOXIC TRUTH BEHIND BODY POSITIVITY oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1682747993 2021-08-17 19:28:51 UTC https://padlet.com/oliviagnazari/frlevp/wish/1682747993 CAN BODY POSITIVITY BE TOXIC oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1682748607 2021-08-17 19:29:08 UTC https://padlet.com/oliviagnazari/frlevp/wish/1682748607 THE TOKEN FAT GIRL oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1682750032 2021-08-17 19:30:03 UTC https://padlet.com/oliviagnazari/frlevp/wish/1682750032 IS IT TOXIC TO LOVE YOUR BODY oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1682750870 2021-08-17 19:30:15 UTC https://padlet.com/oliviagnazari/frlevp/wish/1682750870 the importance of diversion/inclusivity in retail oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1682772023 2021-08-17 19:46:57 UTC https://padlet.com/oliviagnazari/frlevp/wish/1682772023 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1682784748 A 2018 survey by Accenture showed that millennials were more likely to choose a brand over another if it had demonstrated inclusion and diversity in:
    • its promotions and offers (70%),
    • its product range (68%)
    • and its in-store experience (66%).

    ]]>     2021-08-17 19:57:21 UTC https://padlet.com/oliviagnazari/frlevp/wish/1682784748     Dolce & Gabbana, 2019 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1682787812
  • Faced significant backlash for an ad that involved a Chinese woman trying to eat Italian food with chopsticks. 
  • Perceived as stereotypical and racist, the ad had dire effects on the brand’s popularity in China.
    • ]]>     2021-08-17 19:59:51 UTC https://padlet.com/oliviagnazari/frlevp/wish/1682787812     Victoria's Secret Fashion Shows oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1683816309
  • Has been accused of promoting dangerous stereotypes and lacking any form of diversity. 
  • The lack of plus-size models in addition to the former CEO’s remarks about transgender models not having their place in the brand’s fashion show struck a nerve for many consumers.
    • ]]>     2021-08-18 08:56:01 UTC https://padlet.com/oliviagnazari/frlevp/wish/1683816309     oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1683817983 A Facebook study showed that 54% of consumers don’t feel fully represented in online ads. ]]> 2021-08-18 08:58:01 UTC https://padlet.com/oliviagnazari/frlevp/wish/1683817983 Approximately 91% of women are unhappy with their bodies and resort to dieting to achieve their ideal body shape. oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1687700963 https://www.dosomething.org/us/facts/11-facts-about-body-image]]> 2021-08-20 09:21:10 UTC https://padlet.com/oliviagnazari/frlevp/wish/1687700963 In more than 50,000 adults, 60% of women thought they were too heavy and were self-conscious about their weight, 30% reported being too uncomfortable in a swimsuit, and 20% thought that they were unattractive oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1687704079
    Frederick, D. A., Peplau, L. A., & Lever, J. (2006). The swimsuit issue: Correlates of body image in a sample of 52,677 heterosexual adults. Body Image, 3(4), 413-419]]>     2021-08-20 09:25:34 UTC https://padlet.com/oliviagnazari/frlevp/wish/1687704079     53% of adults reported feeling worse or much worse about their bodies during COVID oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1687705748 Holohan, M. (2016, September 01). Kids as young as 3 say 'I'm fat' and need to diet. Retrieved November 17, 2020, from https://www.today.com/health/children-young-3-have-poor-body-image-talk-dieting-says-t102453]]> 2021-08-20 09:28:17 UTC https://padlet.com/oliviagnazari/frlevp/wish/1687705748 Nearly 50% of adults 16+ consider themselves overweight and nearly 61% want to lose weight. oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1687706757 Centers for Disease Control (Ed.). (2020, June). National Health and Nutrition Examination Survey. Retrieved November 16, 2020, from https://wwwn.cdc.gov/Nchs/Nhanes/2017-2018/WHQMEC_J.htm]]> 2021-08-20 09:29:56 UTC https://padlet.com/oliviagnazari/frlevp/wish/1687706757 Over 6 in every 10 women feel negatively about their bodies. oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1687709441 https://publications.parliament.uk/pa/cm5801/cmselect/cmwomeq/805/80502.htm]]> 2021-08-20 09:33:52 UTC https://padlet.com/oliviagnazari/frlevp/wish/1687709441 57% of adults reported ‘rarely’ or ‘never’ seeing themselves or people who look like them regularly reflected in images in media and advertising. oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1687711103 https://publications.parliament.uk/pa/cm5801/cmselect/cmwomeq/805/80502.htm]]> 2021-08-20 09:35:52 UTC https://padlet.com/oliviagnazari/frlevp/wish/1687711103 Launch Event & Marketing Campaign oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700598467 2021-08-27 10:42:38 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700598467 Taxi Wrap oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700600757 added overlays of flowers & our logo to create a mock-up of a taxi wrap]]> 2021-08-27 10:45:21 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700600757 Launch Event oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700602803 2021-08-27 10:48:55 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700602803 Social Campaign oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700604759 2021-08-27 10:52:11 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700604759 Offline Marketing oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700605266 2021-08-27 10:53:02 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700605266 Paid Social Content oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700605522 2021-08-27 10:53:28 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700605522 Content Creators oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700605674 2021-08-27 10:53:47 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700605674 Content Creators oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700605859 2021-08-27 10:54:07 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700605859 Customer Profile oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700610916 2021-08-27 11:01:56 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700610916 Makeup Product Range oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700611226 2021-08-27 11:02:30 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700611226 Makeup Product Range oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700614977 2021-08-27 11:08:02 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700614977 Business Strategy oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700615898 2021-08-27 11:09:15 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700615898 Business Strategy oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700621055 2021-08-27 11:17:17 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700621055 Influencer Marketing oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700626365 2021-08-27 11:25:05 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700626365 Influencer Marketing oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700628281 I created this imagery to show the final selected influencers for the paid social campaigns. Utilised the pink colour we had running through the campaign and florals.]]> 2021-08-27 11:27:45 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700628281 Launch Event oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700631151
  • Decided on this imagery as I felt as though it reflected the concept of the launch event well and what we wanted our concept to be like
  • L: image from a past beauty event at EL&N Cafe
  • R: image of a past Glossier Pop Up
    • ]]>     2021-08-27 11:31:28 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700631151     Referencing oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700632849
  • Glossier. (2018) [Instagram] Available at: https://www.dazeddigital.com/beauty/head/article/53232/1/glossier-is-officially-reopening-stores-london-permanent-shop
  • Glossier. (2019) Gif. Milled. Available at: https://milled.com/glossier/paloma-feels-like-wavy-gravy-eo2St2zZAYoi1NYh
  • Mundy, S. (2013). A pink London “black cab.” Flickr. Available at: https://www.flickr.com/photos/scottmundy/49016292842.
  • Jorgensen, N. (2019). Beauticology x Elan Cafe Launch, London, UK. Shutterstock. Available at: https://www.shutterstock.com/editorial/image-editorial/beauticology-x-elan-cafe-launch-london-uk-15-nov-2019-10476237ah.
  • Unknown (n.d.). Glossier Store Customers. Courtesy. Available at: https://www.businessoffashion.com/articles/news-analysis/inside-glossiers-international-expansion-strategy
    • ]]>     2021-08-27 11:33:32 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700632849     Business Strategy oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700641835 These two images were selected as I felt that they reflected the soft, pastel brand aesthetic well and showed a balance of the campaign ideas and the pop up ideas on the slide.]]> 2021-08-27 11:44:39 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700641835 Makeup Product Range oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700648012
  • Final designs for the makeup product range
  • Flower inspired makeup collection
  • Used imagery of makeup products/past glossier products and adapted them with the InBloom logos
    • ]]>     2021-08-27 11:52:08 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700648012     oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700759660 2021-08-27 13:20:25 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700759660 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700768000 2021-08-27 13:25:12 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700768000 Empowerment to Exploitation Imagery oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700772385 2021-08-27 13:27:31 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700772385 Body Positivity In The Media Imagery oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700778726 2021-08-27 13:30:53 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700778726 REFERENCING oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700801051
  • @georgie.clarke 2021 [Instagram] Available from: https://www.instagram.com/p/CQeKIeCDzsQ/
  • @lizzobeeating 2021 [Instagram] Available from: https://www.instagram.com/p/CMIaPi9Ms06/
  • @megan.carole 2021 [Instagram] Available from: https://www.instagram.com/p/CSXFDQlNlgv/
  • @meganjaynecrabbe 2020 [Instagram] Available from: https://www.instagram.com/p/CAajigbnZcT/
  • A. Clary, T. (2018). Victoria’s Secret Fashion Show. Getty Images. Available at: https://www.nbcnews.com/pop-culture/pop-culture-news/victoria-s-secret-fashion-show-has-run-2001-canceled-year-n1089696.
  • Alvarez, L. (n.d.). women facing away from camera holding hands. Getty. Available at: https://www.insider.com/body-positivity-obesity-weight-loss-taboo-can-overweight-be-healthy-2021-1.
  • Dolce & Gabbana [Instagram] (2018). Woman Eating Pasta With Chopsticks. HerWorld. Available at: https://www.herworld.com/fashion/dolce-gabbana-chopstick-scandal/.
  • Glamour UK (2021). Black Ex Love Islanders in Bikinis. Glamour UK Magazine. Available at: https://www.glamourmagazine.co.uk/article/love-island-tokenism.
  • HerWorld (2021). five attractive young multiethnic women in underwear posing at camera isolated on grey, body. HerWorld. Available at: https://www.herworld.com/gallery/life/wellness/is-the-body-positivity-movement-going-too-far/.
  • ITV (2021). Love Island 2021 Cast. BBC News. Available at: https://www.bbc.co.uk/news/entertainment-arts-58085465.
  • Lounge Underwear (n.d.). Lounge Underwear Marketing. Klarna. Available at: https://www.klarna.com/uk/blog/interview-with-melanie-paradise-founder-and-chief-brand-office-at-lounge-underwear/.
  • Lund, J. (n.d.). Smiling Group of Women in Different Size Standing Together. Shutterstock. Available at: https://www.shutterstock.com/image-photo/smiling-group-women-different-size-standing-1341907685.
  • Rose, R. (n.d.). Chessie King. ruthrose.co.uk. Available at: http://ruthrose.co.uk/portfolio-item/chessie-king-2/.
  • Whittaker, K. (2016). Plus Sized Models In Lingerie. Buzzfeed. Available at: https://www.buzzfeed.com/norawhelan/becauseitsmybody-body-positive-project?utm_term=.fnE6qq2KV.
    • ]]>     2021-08-27 13:42:37 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700801051     initial moodboards for imagery featured on the article oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700808875 2021-08-27 13:46:42 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700808875 Page 4 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700812249 Again, imagery was selected due to what was mentioned in the text.
    • TOP LEFT: A diverse marketing campaign that provides great contrast to the un-diverse cast of Love Island
    • OTHERS: the other imagery shows a variety of the Love Island cast which backs up my point in the article
    Imagery has great synergy with the text and gives the reader visuals as to how un-diverse Love Island is as well as the comparison to a diverse campaign.
    ]]>     2021-08-27 13:48:23 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700812249     Page 5 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700813984 For the final images I wanted to further cement my message that was discussed throughout the article.
    • LEFT: Content from Megan Carole, influencer that was mentioned above, powerful message and relates to text
    • MIDDLE: Shows a heavily diverse marketing campaign to remind readers that the movement can be good, and to provide some contrast to the discussion behind toxicity with a generally positive image
    • RIGHT: Imagery from Megan Crabbe, body positive influencer that shows a really powerful message that any body can be a summer body! 
    I wanted to leave readers with the question of whether the movement is positive or negative by highlighting the positive elements in imagery and the more toxic elements in the discussion.
    ]]>     2021-08-27 13:49:12 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700813984     Page 3 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700814720 Images were selected based off of what was mentioned in the text:
    • LEFT: Dolce & Gabbana diversity ad blunder
    • MIDDLE: Victoria's Secret fashion show 2018
    • RIGHT: Lounge Underwear advertising
    The imagery backs up what I mentioned in the article and provides the reader with visual aids to the good and bad of diverse marketing.
    ]]>     2021-08-27 13:49:37 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700814720     Page 2 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700815608 Image was selected as I wanted something simplistic for this page as I have a busy sidebar and callout at the bottom. A black and white image gives a powerful message to show how easy it can be to be diverse, it's simple, yet sexy and effective.]]> 2021-08-27 13:50:02 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700815608 Page 1 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700816367
  • Left: Loved the message behind the imagery and Georgie Clarke was mentioned in the article and so I, therefore, wanted to feature one of her images.

    • Middle: Imagery of Lizzo as she was mentioned in the article, highlights how transparent she is with her body image on social media.

    • Right: Imagery of Chessie King as she was mentioned in the article. Fun, image with graphics by Ruby Rose. It shows her personality and the amazing side of the movement.

    ]]>     2021-08-27 13:50:26 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700816367     Cover Page oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700817172 Selected as not only is it a real diverse image, it is also really powerful and highlights the fight we still have to overcome within the body positive movement.]]> 2021-08-27 13:50:50 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700817172 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700831704 I wanted to start by looking into a variety of images relating to Body Positivity and Self Love before I selected my final imagery]]> 2021-08-27 13:58:13 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700831704 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700833764 I believe that the imagery I selected nicely reflects the message told in the article and compliments the points made.]]> 2021-08-27 13:59:26 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700833764 oliviagnazari https://padlet.com/oliviagnazari/frlevp/wish/1700858115 These were my moodboards I created before I selected the imagery for my slides.
    Provided excellent inspiration for me to pick suitable images that not only fit with the brand aesthetic, but compliment my presentation at the same time.]]>     2021-08-27 14:12:12 UTC https://padlet.com/oliviagnazari/frlevp/wish/1700858115