Ad Analysis (Group 2) by Lih Linh https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u Được tạo ra với không chút do dự nào cả en-us 2021-11-02 14:20:58 UTC 2024-03-31 06:54:11 UTC hello@padlet.com OMO MATIC linhkhanhnguyn https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1861910202
  • Slogan: “Chẳng cần thật hoàn hảo, vẫn trọn vẹn Tết vui”
  • Company: Unilever
  • Release date: 04-01-2018 (Lunar New Year) 

    • ]]>     2021-11-02 14:54:59 UTC https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1861910202     Target audience linhkhanhnguyn https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864299095 Extended family]]> 2021-11-03 11:17:47 UTC https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864299095 Target customer linhkhanhnguyn https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864300304 - Mothers (housewives from 30y/o - 60y/o)]]> 2021-11-03 11:18:34 UTC https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864300304 Content linhkhanhnguyn https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864303702 2021-11-03 11:20:35 UTC https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864303702 linhkhanhnguyn https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864304771    A perfectionist mother initially thought that an ideal Tet needed to be perfect, even with the unnecessary things. However, she changed her mind after realizing that her family was happier when they were having trouble with their dirty clothes which is imperfection in her eyes.]]> 2021-11-03 11:21:17 UTC https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864304771 Visual effect linhkhanhnguyn https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864309030 2021-11-03 11:23:36 UTC https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864309030 linhkhanhnguyn https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864313386 Image: 
    • A cozy holiday with the family gathering -> emotional, familiar feeling
    • Soft and light color -> eye-catching

    ]]>     2021-11-03 11:25:59 UTC https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864313386     linhkhanhnguyn https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864314894 Characters’ facial expressions: 
    • The mother: meticulous, choosy -> realized -> contented
    • The other family members: exhausted -> cheerful

    ]]>     2021-11-03 11:26:42 UTC https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864314894     Sound effect linhkhanhnguyn https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864320601 2021-11-03 11:29:37 UTC https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864320601 linhkhanhnguyn https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864324047 Characters’ vocal expressions: expressive->fitting with the scenes
    • The mother: scolding, serious -> pleased
    • The son: bored, disappointed, sad
    -> Son + Other family members: laughing, cheery, joyous
    ]]>     2021-11-03 11:31:32 UTC https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864324047     linhkhanhnguyn https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864326719 Background music:
    suspenseful -> dramatic -> calming, emotional]]>     2021-11-03 11:33:03 UTC https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864326719     Impression linhkhanhnguyn https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864332759 2021-11-03 11:36:25 UTC https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864332759 linhkhanhnguyn https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864905733 Content:
    • Targeting the consumer psychology (a story about preparing for the Tet holiday)
    • The scene of family gathering on Tet holiday
    -> touch viewers' feeling
    ]]>     2021-11-03 14:50:12 UTC https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864905733     linhkhanhnguyn https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864909768      -> Perhaps brings harmony and happiness to viewers’ family
     => Persuade them into purchasing the product
    ]]>     2021-11-03 14:51:26 UTC https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864909768     linhkhanhnguyn https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864943165 Especially  : 
    • Perfectionist people (mostly the mother) 
    • The children (6 y/o -> 12 y/o )
    ]]>     2021-11-03 15:01:06 UTC https://padlet.com/linhkhanhnguyn/o6mq9manrty0ez0u/wish/1864943165