‘Alki Temptation’, the name of our final product, was created on the basis of the ladies’ man, a man who enjoys the healthy social lifestyle, full of parties, clubs and friendly societal events. We based our product on these psychographics, and found that the target audience was best suited to this group of individuals. It is the shape of a bottle of alcohol, making it better matched to the demographic of the audience. This will make it more likely for the target audience to purchase this product. 

Our Audience profile is;

-          20-year-old males

-          Lower – Middle class individuals

-          Students

-          Single, no kids

-          Loves partying and spending time with friends

-          Out every weekend

-          No major responsibilities

The product is a long cylindrical shaped bottle, with gold coloured trimmings and the clear logo on the front of the glass. This makes it attractive to the target audience, making them more likely to want to buy it. The price range is around £40 - £59.99, making it affordable. Our main idea for the television advert it as follows: ‘Set in a clubbing atmosphere. A man walks in looking plain and bland, none of the girls take much notice of him. He orders a drink and the bartender gives him ‘Alki Temptation’. He sprays himself with the fragrance, and his clothes transform into a suit, making him look smart and presentable. All the girls take notice of him and start to talk and flirt with him.’ This advert again fits with the psychographic of the target audience. Furthermore, Scott Disick will be the main celebrity that we will use for our advertising campaign, reaching out to or chosen demographic. 

We pitched our idea to fellow members of our class, and these are the following ideas, both positive and negative feedback, that they gave us:

-          Good logo design

-          Great use of celebrity endorsement, fits the chosen target audience

-          Clear target audience

-          Good bottle shape

-          Fair price for chosen audience (male students)

-          Easy to hold bottle design

-          Nice logo design, looks sharp and very memorable

-          Could use a more boyish colour like blue, black or red other than gold.