HIT - Benchmark competidores by Rocío Basso https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt en-us 2024-01-11 18:24:05 UTC 2024-12-02 17:43:27 UTC hello@padlet.com Cuentas rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2846047281 Instagram

Facebook - 1,3M seguidores

LinkedIn - 860k seguidores | < 150 likes.



]]> 2024-01-11 18:48:20 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2846047281 Cuentas rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2846054955 Instagram - 40,4k seguidores | < 20k views

Facebook - 37k seguidores

LinkedIn - 6k seguidores | <30 likes

]]> 2024-01-11 18:55:10 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2846054955 Cuentas rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2846055168 Instagram - 48,6k seguidores | < 10k views | Varios videos virales con 1M views

Facebook - 103k seguidores

LinkedIn - 47k seguidores |

]]> 2024-01-11 18:55:23 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2846055168 Cuentas rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2846055391 Instagram - 8k seguidores | <1.000 views

Facebook - 1,6k seguidores

LinkedIn - 20k seguidores

]]> 2024-01-11 18:55:34 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2846055391 Cuentas rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2846055531 Instagram - 17,5k seguidores | <1.000 views

  • The global leader in hybrid working, with brands including @spacesworks @regusglobal, in thousands of locations worldwide.

    linktr.ee/iwgplc

Facebook - 40k seguidores

LinkedIn - 101k seguidores | <80 seguidores

]]> 2024-01-11 18:55:42 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2846055531 Cuentas rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2846055621 Instagram - 7k seguidores | <5k views

Facebook - 16k seguidores

LinkedIn - 9k seguidores | <25 likes

]]> 2024-01-11 18:55:47 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2846055621 Cuentas rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2846055710 Instagram - 76,9k seguidores | <9k views

  • The workplace where you belong.
    Coworking · Offices & Suites · Meetings
    #1 in Customer Satisfaction
    #SoIndustrious #YouBelongHere

    linktr.ee/IndustriousHQ

Facebook - 39k seguidores

LinkedIn - 64k seguidores | <100 likes

]]> 2024-01-11 18:55:52 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2846055710 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874616440 https://www.instagram.com/p/CzEu5udsPhk/

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]]> 2024-02-06 06:21:56 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874616673 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874616812 https://www.instagram.com/reel/C1E2EwluHwY/

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]]> 2024-02-06 06:22:20 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874616965 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874617035 https://www.instagram.com/reel/C1rgJ4vLyj0/

]]> 2024-02-06 06:22:26 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874617035 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874617116 https://www.instagram.com/reel/Cz_ZTE6OblC/

]]> 2024-02-06 06:22:33 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874617116 Observaciones rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874618635 Contenido orientado a la rutina del día a día, vlogs y tours. Encontrar momentos divertidos de la jornada laboral en los espacios de WeWork (como el desayuno, encontrar un lugar cómodo más alla de los clásicos escritorios). Uso de trends de edición y audio. En Argentina, varían mucho los formatos de contenido. En EEUU se respaldan principalmente en la publicación de reels.


En ambas cuentas de Instagram, tienen los likes ocultos pero los comentarios activados. No contestan a los comentarios ni interactúan con la audiencia. Hay varios comentarios sobre falta de respuesta y el estado financiero de la empresa.


En LinkedIn muestran mucho sus sedes y espacios, al igual que los beneficios que brindan a sus clientes y empleados (como workshops y eventos).

]]> 2024-02-06 06:24:24 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874618635 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874621371 https://www.instagram.com/p/C2C6d1ENOFQ/?hl=es

]]> 2024-02-06 06:28:01 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874621371 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874622862 https://www.instagram.com/p/C2sSVU2NnTE/?hl=es

]]> 2024-02-06 06:29:49 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874622862 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874623881 https://www.instagram.com/p/C2-bhqoRTej/?hl=es

]]> 2024-02-06 06:31:06 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874623881 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874624747 https://www.instagram.com/p/C2dUz5vvpL5/?hl=es

]]> 2024-02-06 06:32:16 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874624747 Observaciones rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874626986 Publican mucho contenido con tips y consejos para la jornada laboral: apuntan a la educación y a brindar valor a su contenido, más allá de los servicios que ofrecen. Además, muestran los espacios a través de tours y entrevistas a su equipo.


La mayoría de su contenido es en formato de reels, sobre todo con miembros del equipo hablando a la cámara.


En LinkedIn publican búsquedas, testimonios y detalles sobre sus espacios.

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]]> 2024-02-06 06:37:05 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874628548 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874629301 https://www.instagram.com/p/C19sVyYO7_z/?hl=es

]]> 2024-02-06 06:38:06 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874629301 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874629412 https://www.instagram.com/p/C1uNnK0utuP/?hl=es

]]> 2024-02-06 06:38:16 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874629412 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874630235 https://www.instagram.com/p/C2fJOUpu9pV/?hl=es

]]> 2024-02-06 06:39:26 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874630235 Observaciones rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874634163 Renovaron su diseño gráfico a mitad de 2023, y es muy similar al de WeWork: tipografías serif, colores pasteles e ilustraciones, similares a los comics de The New Yorker.


Contenido enfocado en los detalles de los espacios y la decoración. Comparten tips para productividad y concentración. También se suben a tendencias de reels y audios.


En LinkedIn, publican sus espacios, tips de trabajo y encuestas

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]]> 2024-02-06 06:44:54 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874634679 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874635077 https://www.instagram.com/reel/CyVzqo-oolK/

]]> 2024-02-06 06:45:25 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874635077 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874635396 https://www.instagram.com/reel/CxszFIJI7Yd/

]]> 2024-02-06 06:45:49 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874635396 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874635880 https://www.instagram.com/reel/Cu9Zz0ELtoI/

]]> 2024-02-06 06:46:22 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874635880 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874636423 https://www.instagram.com/reel/CoW5b_2Oqat/

]]> 2024-02-06 06:47:04 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874636423 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874637055 https://www.instagram.com/reel/CxszltGIu4Y/

]]> 2024-02-06 06:47:50 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2874637055 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875007713 https://www.linkedin.com/posts/spacesworks_different-work-styles-need-different-work-activity-7151542106010898432-7kZS?utm_source=share&utm_medium=member_desktop

]]> 2024-02-06 12:32:28 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875007713 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875009266 https://www.instagram.com/p/C2Sa8GsMZSh/?next=%2Fsaitbekovaainazik%2Ffeed%2F&hl=es-la&img_index=1

]]> 2024-02-06 12:33:59 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875009266 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875009879 https://www.instagram.com/p/C17IpmyuMYU/?next=%2Fsaitbekovaainazik%2Ffeed%2F&hl=es-la&img_index=1

]]> 2024-02-06 12:34:35 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875009879 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875010375 https://www.instagram.com/p/C1XFnnxLr9Q/?next=%2Fsaitbekovaainazik%2Ffeed%2F&hl=es-la&img_index=3

]]> 2024-02-06 12:35:08 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875010375 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875017059 https://www.instagram.com/p/C1CoLtOL9X0/?next=%2Fsaitbekovaainazik%2Ffeed%2F&hl=es-la

]]> 2024-02-06 12:41:24 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875017059 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875018214 https://www.instagram.com/reel/C2k2iTNuiU8/?next=%2Fsaitbekovaainazik%2Ffeed%2F&hl=es-la

]]> 2024-02-06 12:42:22 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875018214 Observaciones rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875019338 Estética sobria y formal, en colores neutrales. Más foco en carruseles y fotos. Reels sin mucho contexto. Parece que empezaron a enfocarse más en las redes en septiembre de 2023.


En LinkedIn, publican novedades sobre el mes entrante, fotos de sus espacios y algunas publicaciones que también compartieron en Instagram y Facebook.

]]> 2024-02-06 12:43:30 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875019338 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875027919 https://www.linkedin.com/company/knotel/posts/?feedView=all

]]> 2024-02-06 12:51:12 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875027919 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875032164 https://www.linkedin.com/company/iwg-plc/posts/?feedView=all

]]> 2024-02-06 12:55:02 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875032164 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875033753 https://www.instagram.com/p/C2h8aNuKmua/

]]> 2024-02-06 12:56:31 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875033753 Observaciones rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875034997 Los reels son mini animaciones con tips, preguntas para la audiencia y frases. El resto de las publicaciones son carruseles y fotos. Diseño MUY corpo.

]]> 2024-02-06 12:57:46 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875034997 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875036345 https://www.instagram.com/iwgplc/

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]]> 2024-02-06 13:03:21 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875041316 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875041747 https://www.instagram.com/p/CzT3Pd5NEyK/?img_index=1

]]> 2024-02-06 13:03:45 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875041747 Observaciones rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875043804 La mayoría de las publicaciones son carruseles de fotos. Publicaron una serie de videos llamada "Inspiring Workplaces".


Falta un poco de creatividad. Cero indicio de trends o edición llamativa. Borran las caras de la gente en las fotos.

]]> 2024-02-06 13:05:51 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875043804 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875048581 https://www.instagram.com/p/C12XrpwuCw7/

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]]> 2024-02-06 13:12:22 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875051324 Observaciones rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875134315 Últimamente se respaldan en los audiovisual. Se suben a las tendencias de reels y cultura pop. Apuestan a contenido de comedia mientras muestran los espacios. Falta un push en diseño.


En LinkedIn, publican lo mismo que en Instagram.

]]> 2024-02-06 14:09:44 UTC https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2875134315 rbasso5 https://padlet.com/rbasso5/o5jxa3l8ihrrv1lt/wish/2886028073 https://www.linkedin.com/posts/knotel_discover-the-benefits-of-open-plan-office-activity-7160210501749141504-7ez3?utm_source=share&utm_medium=member_desktop

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