SUCCESs Principle SWD G1 by https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9 Made to Stick - en-us 2021-03-25 15:19:09 UTC 2024-10-25 02:29:03 UTC hello@padlet.com make it simple so everyone can remember it later https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550613 2021-03-27 08:22:18 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550613 https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550689 simple and profound ideas, with one sentence statement]]> 2021-03-27 08:22:22 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550689 no jargon https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550763 2021-03-27 08:22:29 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550763 avoid the "curse of knowledge" https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550786 2021-03-27 08:22:32 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550786 deliver a message, the audience wouldn't expect https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550802 2021-03-27 08:22:33 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550802 surprise the audience https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550854 2021-03-27 08:22:37 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550854 keep it simple https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550891 2021-03-27 08:22:41 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550891 suprising facts https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550920 2021-03-27 08:22:43 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550920 something surprising should happen in your story https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550922 2021-03-27 08:22:43 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550922 If you want to interest someone that is not interested in your topic in the first place, their attention span is very short. olaf47 https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550970 2021-03-27 08:22:48 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359550970 make the audience to feel something https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551070 2021-03-27 08:22:58 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551070 make it personal https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551098 2021-03-27 08:23:00 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551098 opening gaps- and filling those https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551115 2021-03-27 08:23:02 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551115 surprise your audience and keep them interested by making them curious https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551182 2021-03-27 08:23:07 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551182 tie in a story so people can imagine themselves in it https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551206 2021-03-27 08:23:10 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551206 Ask about own opinion e.g. "What do you think about ...?" https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551312 2021-03-27 08:23:21 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551312 brains are wired to remember concrete data - use concrete language https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551349 2021-03-27 08:23:25 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551349 facts verifiable by the audience but not too academic https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551367 2021-03-27 08:23:27 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551367 underly with facts https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551410 2021-03-27 08:23:32 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551410 use concrete images, like the ice filled bathtub, so that people can easilier imagine it https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551523 2021-03-27 08:23:41 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551523 you should empathies with the person the story is about https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551689 2021-03-27 08:23:55 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551689 hit 'em hard with a tearjerker https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551862 2021-03-27 08:24:08 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551862 Subvert Expectations domenikpersoglia https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551963 e.g. the "buckle up" commercial. The audience expects it to be a car commercial, when suddenly a car crash happens. ]]> 2021-03-27 08:24:18 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359551963 use real examples to make a more personal connection with the audience https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552096 2021-03-27 08:24:32 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552096 concrete examples and personal stories are stickier than statistical data olaf47 https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552133 2021-03-27 08:24:37 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552133 try before you buy - ask simple questions to allow voters to test for themselves https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552169 2021-03-27 08:24:39 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552169 journey of the hero https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552177 2021-03-27 08:24:41 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552177 poeple should be able to test the idea https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552187 2021-03-27 08:24:42 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552187 make people feel something, like feelings of the young, poor african girl https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552333 2021-03-27 08:24:56 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552333 engage the audience https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552335 2021-03-27 08:24:56 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552335 pack the idea in a story https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552827 2021-03-27 08:25:29 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552827 make them feel something (fear, disgusted...) https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552945 2021-03-27 08:25:38 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359552945 a story acts as a kind of mental flight simulator, preparing to respond more quickly and effectively https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359553511 2021-03-27 08:26:36 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359553511 olaf47 https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359553556 2021-03-27 08:26:41 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359553556 you want to see whats happening next https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359554096 2021-03-27 08:27:27 UTC https://padlet.com/petra_kletzenbauer/o54ffz78vw9ykik9/wish/1359554096