Remake of Creating Meaningful User Personas by https://padlet.com/kiwimalia/o4w4sfdlbn4m Affinity Map Diagram en-us 2018-07-04 01:10:56 UTC 2024-05-19 18:49:09 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Bigthunderstorm.png Discussion. Team then discusses the diagram, noting any surprising patterns or trends. kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321401 At this point, key divisions in how the team members view their audience are revealed, and talking points are made clear.]]> 2018-07-04 01:10:56 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321401 Research key facts online (Facebook likes / follows, sales records, analytics data, user profiles, etc) and place them on a post-it note. kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321402 Each factoid is read out loud, 
discussed as a group, then placed on the wall among the grouped post-its that it is most related to.
Example:
“Adults aged 45+ watch less videos on YouTube than younger adults.”
https://merchdope.com/youtube-statistics/
]]> 2018-07-04 01:10:56 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321402 An attribute of a user is assumed and tied to an assumption from Round #1. kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321403 Repeat for each post-it from Round #1.
Example:
“Adults aged 45+ who watch videos on YouTube.”
]]> 2018-07-04 01:10:56 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321403 A goal, activity, action or problem (from the top of your head, not looking at any data). kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321405 Randomly place on the wall, then go through one by one.
Discuss as a team to decide if it 
should stay.
Example:
“Adults who watch videos on YouTube.”
]]> 2018-07-04 01:10:56 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321405 families with young children kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321407 2018-07-04 01:10:56 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321407 Professionals who want a quick meal on the go kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321508 2018-07-04 01:11:49 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321508 students who like fast food kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321578 2018-07-04 01:12:22 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321578 tradies who want a quick meal in the area kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321707 2018-07-04 01:13:56 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321707 corporate office shout lunch kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321774 2018-07-04 01:14:10 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321774 tourists coming into auckland kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321796 2018-07-04 01:14:33 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321796 celebrities who love auckland kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321851 2018-07-04 01:15:19 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321851 rich teenagers who want to be trendy kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321939 2018-07-04 01:16:23 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321939 poor teenagers who save up for a treat kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321967 2018-07-04 01:16:44 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321967 parents aged 25-32 who want to take the children for friday treat kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321992 2018-07-04 01:17:01 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269321992 Yuppies aged 25-35 who are not health conscious, self absorbed. Fashionable, middle-class person with a well-paid job (or daddy's money). Obsessed with material objects and financial success. Not money savvy, spoiled, rich, post on Instagram, take umpteen dozen selfies, not environmentally conscious kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269322098 2018-07-04 01:18:21 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269322098 Professionals who are hard working, health conscious, bike to work, environmentally conscious, enjoys a cheat meal, own a chihuahua kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269322424 2018-07-04 01:22:04 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269322424 18-24 year old students who flat in large groups in Central AKL or live at home and have limited income and pool resources kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269322752 2018-07-04 01:24:47 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269322752 tradies aged 18-38 males with medium income, carry cash, like to eat fish and chips together during smoko break kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269322876 2018-07-04 01:26:10 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269322876 tradies who 25-38 males are physically fit, go to the gym to stay in shape, don't smoke and love fish and chips kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269323001 2018-07-04 01:27:44 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269323001 office administrator who orders lunch for the team and is 36 year old female who wants to have some team bonding kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269323046 2018-07-04 01:28:18 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269323046 tourists aged 18-48 visiting AKL and want a local fast seafood experience in Ponsonby whilst site seeing or dining out kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269323093 2018-07-04 01:28:55 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269323093 celebrities aged 22-44 both men and women who come frequently to be seen in trendy Ponsonby kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269323137 2018-07-04 01:29:42 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269323137 rich teenagers aged 14-19 grown up in Herne Bay work part-time jobs in secondary school from a wealthy family and hang out after school at Fishsmiths kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269325911 2018-07-04 02:02:54 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269325911 poorer teenagers aged 13-19 visiting for a treat pooling resources for a special occasion kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269326024 2018-07-04 02:04:16 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269326024 "18.5 percent of people are aged under 15 years in Herne Bay" emma_cunningham2 https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269329486 http://archive.stats.govt.nz/Census/2013-census/profile-and-summary-reports/quickstats-about-a-place.aspx?request_value=13361&parent_id=13171&tabname=&p=y&printall=true]]> 2018-07-04 02:42:44 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269329486 "93.2% Herne By population is European." emma_cunningham2 https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269329588 http://archive.stats.govt.nz/Census/2013-census/profile-and-summary-reports/quickstats-about-a-place.aspx?request_value=13361&parent_id=13171&tabname=&p=y&printall=true]]> 2018-07-04 02:44:02 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269329588 "This focus on the younger population and constant reduction of prices to cater to students and young people on a budget has proven to be a high volume market for fast food chains emma_cunningham2 https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269329684 http://www.foodtechnology.co.nz/content/new-zealands-fast-food-industry-trend-analysis/]]> 2018-07-04 02:45:10 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269329684 "86.8 percent of households in Herne Bay have access to the Internet, compared with 81.6 percent of households in Auckland." (teenagers with social media access) emma_cunningham2 https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269329917 http://archive.stats.govt.nz/Census/2013-census/profile-and-summary-reports/quickstats-about-a-place.aspx?request_value=13361&parent_id=13171&tabname=&p=y&printall=true]]> 2018-07-04 02:48:08 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269329917 It seems like the days of lunch time cigarettes and meat pies are long gone for the average tradie. https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330020 https://coach.nine.com.au/2016/08/22/15/11/how-the-tradie-lunch-is-changing]]> 2018-07-04 02:49:45 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330020 Fast food advertising seeks to persuade fractured families that the atmosphere of home consumption of food can be fused into fast food outlets as part of popular culture. kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330054 https://www.omicsonline.org/open-access/fast-food-families-and-advertising-as-a-cultural-site-2165-7912-1000362.pdf

]]> 2018-07-04 02:50:06 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330054 The decline of the family meal, in these analyses, is associated with the dominance of fast foods, the necessity for mothers to work outside the home, and increasing societal pressures on the family kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330140 https://www.researchgate.net/post/How_has_fast_food_affected_the_family_connection_created_by_eating_a_meal_together_and_discussing_a_familys_daily_occurrences

]]> 2018-07-04 02:51:25 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330140 visits to fast-food restaurants are growing even more rapidly. kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330297 https://www.researchgate.net/post/How_has_fast_food_affected_the_family_connection_created_by_eating_a_meal_together_and_discussing_a_familys_daily_occurrences

]]> 2018-07-04 02:52:38 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330297 Professionals kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330331 in their 20’s and 30’s. The phenomenon, has excited the food-service industry: grazing, snacking, browsing, noshing. Some call it eating, as opposed to dining.

https://www.nytimes.com/1985/01/30/garden/for-many-young-professionals-the-way-to-eat-is-on-the-run.html

]]> 2018-07-04 02:53:16 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330331 Labourers make up less than 10% of Herne Bay's population https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330334 http://archive.stats.govt.nz/Census/2013-census/profile-and-summary-reports/quickstats-about-a-place.aspx?request_value=13361&parent_id=13171&tabname=&sc_device=pdf]]> 2018-07-04 02:53:19 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330334 Auckland has a much higher percentage of Asian people than anywhere else in New Zealand. 23% are Asian - many are wealthy kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330383 http://worldpopulationreview.com/world-cities/auckland-population/


]]> 2018-07-04 02:54:02 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330383 kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330507 The median age (half are younger, and half older, than this age) is 41.6 years for people in Herne Bay. The median age in Auckland is 35.1 years.

http://worldpopulationreview.com/world-cities/auckland-population]]> 2018-07-04 02:55:43 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330507 "In late 2008, Herne Bay became New Zealand's first "$2 million suburb", where the median house price has surpassed the $2 million mark" emma_cunningham2 https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330532 https://en.wikipedia.org/wiki/Herne_Bay,_New_Zealand

]]> 2018-07-04 02:56:04 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330532 18.5 percent of people are aged under 15 years in Herne Bay, compared with 20.9 percent for all of Auckland. kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330568 http://worldpopulationreview.com/world-cities/auckland-population/

]]> 2018-07-04 02:56:28 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330568 190,000 15-17 Year Olds In NZ130,160 European/NZ’er42,540 Maori21,900 Pacific Island kiwimalia https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330626
http://www.occ.org.nz/assets/Uploads/StatsOnKids/demographics2016.pdf]]> 2018-07-04 02:57:15 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330626 In most forums people are asking for healthy lunch options to bring into the office. https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330706 https://www.thedenizen.co.nz/gastronomy/office-shouts/

]]> 2018-07-04 02:58:04 UTC https://padlet.com/kiwimalia/o4w4sfdlbn4m/wish/269330706