The advertisement which appeals more to us is the one from Corporate Dental Services. The advertisement uses a formal language and have a deeper explanation about the job. In addition, the application is more trustworthy because they focus on the use of fairly long and complex sentences. An example is “The company is looking for someone who is genuinely interested in developing and expanding the company’s competence and has a long-term perspective.” The use of contractions has been avoided, and the choice of words has been well thought out. On the other hand, the advertisement from Teeth-R-Us did not appeal to us because of the informal language and lack of information. The sense of humor is objective and may give the applicants a less serious impression about the job. The vocabulary is simple, and the text consists of contractions such as “you’re and we’d”. 

An advertisement for a position in a firm is supposed to make someone want the job. Therefore it is important to create an advertisement that appeals to the correct audience. The first probably appeals more to a younger audience, but for those who want to work in a serious workplace, this advertisement can seem more unserious. The second advertisement might seem more formal, however, the downside is that it does not create much interest since it contains much text and nothing that draws the audience's attention.

Now let us ask ourselves, why is the second advertisement more appealing than the first one? first of all, the second advertisement starts off describing the position in a very formal and professional manner, as if only the people applying for the position could understand. it avoids the excessive use of contraction and abbreviation as much as the first advertisement, which creates informality.  

 

We have two different dental advertisements in front of us, both wanting people to apply to their service. We think the first advertisement will receive the most attention due to its huge headline. It is most likely to caught someone’s eyes than the other text below. But as soon as they read the first advertisement, it will not have their attention for exceedingly long. Arguably, the headline is non informative. It does not make sense in any way. If we look at the next advertisement, we will quickly notice that the text is considerably longer, which may lose the attention it wants. There also is no headline, thereby it is hard to see at first eyesight what the advertisement is regarding. On the other hand, the text is very formal and present the information in an exceptional way, which makes the advertisement look more serious and will get more applications. The second advertisement also applies to a further mature audience. 

 

 

 

  

The second advertisement is both formal and well written, while also being specific on which people they seek for the job. However, in contrast with the first example, this advertisement is too long, and is lacking the factors that make it interesting. 

  

In conclusion, neither of the examples are optimal advertisements. The preference is something in between those two, as it should be nicely balanced between formal and interesting at the same time.  

 

 

The second advertisement is also searching for dental technicians but focuses more on professionality and skills, rather than humor. They do this through formal language to make readers see them as professionals. In addition, the job is described detailed in the advertainment.  

 

The formal advertisement seems more professional.  If we where to look for a job as a dentist, we would apply for this job. The other one is too unserious and childish. Therefore, we would choose the other one, because we see the dental industry as more serious than childish.  

The second advertisement has taken a more formal approach. There is more information and the usage of words is more eloquent, for example when they use words such as