https://padlet.com/joefreeman1/o3j3lalhpmav Made with panache en-us 2019-01-15 10:02:15 UTC 2023-02-28 04:51:10 UTC hello@padlet.com joefreeman1 https://padlet.com/joefreeman1/o3j3lalhpmav/wish/320678735 Self heating jumper. 'self-heater'.A jumper manufactured to make the cold days go away. The benefits of this jumper is you will never be cold no matter what the temperature this jumper will keep you warm. It comes in all sizes and any color you like. We aim to keep the customers happy so they can customize their jumper to have what they want on it. Just a standard jumper costs £60 but to have your jumper customized it costs £70]]> 2019-01-15 10:16:04 UTC https://padlet.com/joefreeman1/o3j3lalhpmav/wish/320678735 joefreeman1 https://padlet.com/joefreeman1/o3j3lalhpmav/wish/320680098 Age:
15-60. This is because this is the age area most people are going out and about.
Gender:
We aim for both genders because everyone deserves to be able to have a self heater. If we aim for every gender that is a bigger market to aim for so we can make more profit.
Income:
The 'self-heater' will cost £60-£70. This is cheap for a product that heats up your  body in the cold weather. This is a we priced product for people will low disposable income will still be able to afford it either with a small amount of saving or have it straight away.
Attitudes:  Our product does not harm the environment at all because we use fabric that does not damage anything. We are doing this because people are attracted to environmentally friendly products. Also as well as it attracting people that have a strong feeling about the environment it also attracts people that do not have a feeling towards the environment because we will have a good reputation.
Lifestyles: We are aiming for active people because it's charged by kinaesthetic  energy so it would not be worth it if your not active because it wont be used to its full capacity. This product is designed for people that are lively energetic and just always moving.]]> 2019-01-15 10:20:03 UTC https://padlet.com/joefreeman1/o3j3lalhpmav/wish/320680098 joefreeman1 https://padlet.com/joefreeman1/o3j3lalhpmav/wish/322891240 We will have a set amount of money to spend on advertising. We will invest on getting our brand on to the TV, we will do this because it will get our brand out there and because this market is so small we can develop a product that everyone wants. We also get out logo and slogan on a billboard on a main motorway, we will do this because the motorway is always so busy. This means that so many different people will see it everyday and this will get us more brand recognition. We can be trusted because of the quality of our product, the jumper is such good quality fabric and it's very hard to rip. Our customer service is as good as our product, it makes the customer smile feel happy just like our product.]]> 2019-01-22 09:29:50 UTC https://padlet.com/joefreeman1/o3j3lalhpmav/wish/322891240 joefreeman1 https://padlet.com/joefreeman1/o3j3lalhpmav/wish/324875503 One of our objectives is to have customer loyalty and have customers that keep coming back to buy our products. This is one of our objectives because they loyal customers will refer the jumper to a friend because they know how good the product is. Also the loyal customers make you the most money because they keep coming back. Another objective is getting the biggest part of the market share we possibly can. This is an objective because if we have the biggest part of the market share when new customers that are looking for a heated jumper they will see the most highly rated one and go for that one because they'll know its reliable and good quality so they'll go for our product. Finally another objective is to sell 500,000 withing 3 years so we can break even and just keep making more and more profit.]]> 2019-01-28 12:21:46 UTC https://padlet.com/joefreeman1/o3j3lalhpmav/wish/324875503 joefreeman1 https://padlet.com/joefreeman1/o3j3lalhpmav/wish/324907981 Logo: I will put the logo on the sleeve of the jumper so when people that have not seen the self-heater will see the brand logo and want to know what it is. Also we will put our Logo as a large picture on our website and also on the outside of our store so people will see it and go and see what it is. This will benefit the business because we will get a lot of recognition and people will be attracted to our logo because it stands.
Brand Image: Our brand image is going too be a happy and warm fire. This will be our brand image because it will give us a happy and friendly appearance and be appealing to customers. This will benefit us as a business because of the appealing image we put across people will be attracted to us therefore bringing us more customers and sales and that will be good for the business.
Brand Identity: Our logo is going to be very outstanding so people will recognize us instantly and we will have a bright colour on our logo so it will stand out to people. Also we will have bright orange packaging so when people order online they will get it delivered within 3 days and a bright orange package will be at there door. This will benefit the business because we are standing out from everyone else.
Brand Vision: Our brand vision is to have the most stylish and out there jumpers, also we want to be the best selling heated jumper. Our vision is to have 100% market share of the heated jumpers so everybody comes to us. Our vision will benefit the business because it gives us something to aim towards and we want to be the best.
Customer Perception: We will promote our brand in different ways by TV advert, Radio advert and posters. We will give the customers deals and offers so they get a good view and opinion of our products. The customers will see our product in a good light because we are environmentally friendly. This will benefit us as a business because it gives our business a good reputation for caring about the environment.
Strategy Used: Our strategy for promotion is to have deals every 3 months because customers will be attracted. Also we will have many TV adverts as many people will be using the TV so this will get us a lot of brand recognition. Our long term plan is to be either on the TV or radio 4-5 times a week so people keep hearing about us so we get the brand awareness we want. This will benefit the business because we are getting recognition because of how many adverts we are getting out there so we are getting brand awareness and this will get us more customers.]]> 2019-01-28 13:48:02 UTC https://padlet.com/joefreeman1/o3j3lalhpmav/wish/324907981 joefreeman1 https://padlet.com/joefreeman1/o3j3lalhpmav/wish/324951817 2019-01-28 14:55:30 UTC https://padlet.com/joefreeman1/o3j3lalhpmav/wish/324951817 joefreeman1 https://padlet.com/joefreeman1/o3j3lalhpmav/wish/324953077 My chosen logo of the 9 fire pictures are 1,3,4,7,9
I like the look of number one because it portrays the funky bright colours and also its out there and people will notice it and want to know more. A negative about this option is that it barely has any relevance to our product so it would not make sense to the customer.
A positive about number 3 is that it looks very sophisticated because of how nicely its lined up and this gives our business a smart look and customers will not think were just some joke. Once again goes along with the bright colours and links in with heat from the self-heater. A negative about number 3 is it's very basic and boring and we want to stand out.
A positive about number 4, its very simple so people will see it and remember it so that's good for the company as it is brand awareness. Also the reoccurring theme of the stand out colours so it attracts the customers. A negative about logo number 4 is that its also very boring and is not getting the point across to the customers the way we want too.
A positive about number 6 is that it mixes in the environment side and the heat side because it looks like grass and the colours come across like heat so this portrays the environment side to us and the heating side. The colours stand out because they are a bright orange and colourful. A negative about number 6 is that it is not obvious that it is grass and the customers might not get the concept of what it is meant to be therefore they might not be attracted to it.
A positive about number 9 is that it is very flamboyant and stands out to the customers because of the weird shaping and bright colours therefore customers may get attracted to it. A negative is that customers may not take us seriously because of the funky shaping they may take us as a joke therefore not want to buy from us.
My choice of logo is number 6 because it shows that we are environmentally friendly and we stand out because of the bright colouring. Because we are environmentally friendly we will get a god reputation and more customers will be attracted to us.]]> 2019-01-28 14:57:26 UTC https://padlet.com/joefreeman1/o3j3lalhpmav/wish/324953077 joefreeman1 https://padlet.com/joefreeman1/o3j3lalhpmav/wish/325299868 Selling
S: To have sold 300 jumpers within the first 3 weeks of releasing the jumper.
M: Number of sales mads.
A: This is achievable because it's a good number in the first 3 weeks and very realistic.
R: It's realistic because we have set a lower amount to sell than we would like to sell.
T: Within 3 weeks of the jumpers being released.
Advertising
S: To have advertised on the TV by the end of the first month.
M: See how man sales we have made to see if we can afford to advertise on the TV.
A: This is achievable because advertising on the TV is expensive but if we make a good amount of sales we will be able to afford it.
R: This is realistic because we are in high demand so many people will want to buy them.
T: By the end of the first month of being released.
Sales promotion
S: By the end of the third month of our jumpers being released we will give out coupons to customers that have brought a jumper for 20% off their next product brought from us.
M: We will see how many sales we have made and if we are high in profit we will release coupons.
A: This is achievable because this jumper is in high demand so many people will buy it and it will not take us long to break even and then start making profit.
R: This is realistic because we will have made many sales and will be able to release coupons to the customers.
T: By the end of the third month of the products being released.]]> 2019-01-29 09:54:56 UTC https://padlet.com/joefreeman1/o3j3lalhpmav/wish/325299868 joefreeman1 https://padlet.com/joefreeman1/o3j3lalhpmav/wish/325308376 We are going to use sales promotion as my promotional Mix Selection. I will use social media like Facebook and Instagram. Social media is used by people everyday and there will be new people joining everyday so people who do not know about the jumper can find out about it by the adverts. I will use these because they are massive platforms that people use so many people will see my promotions and be interested and want to come to us and buy a product to get the cheaper product next time. This is appropriate for my product because if customers buy the product and like it and enough customers buy it they can get another one at a cheap price and this means if we sell a lot of jumpers we can give out coupons more often. This will make the promotional plan successful because many people will see our product and hear about it so they will come and buy it because of how good it sounds and when we've made enough sales we can release the coupons.]]> 2019-01-29 10:22:16 UTC https://padlet.com/joefreeman1/o3j3lalhpmav/wish/325308376 joefreeman1 https://padlet.com/joefreeman1/o3j3lalhpmav/wish/325372668 2019-01-29 13:48:14 UTC https://padlet.com/joefreeman1/o3j3lalhpmav/wish/325372668 joefreeman1 https://padlet.com/joefreeman1/o3j3lalhpmav/wish/325374636 Sales promotion fits in very well with with the marketing mix because it goes very will with what we are trying to achieve. It fits in with the target market we have and the customers we are trying to sell too. Also it fits in to our location and the customers in that location because we are in a town centre and our target is to sell as man jumpers as we can and then we can release the coupons.]]> 2019-01-29 13:52:11 UTC https://padlet.com/joefreeman1/o3j3lalhpmav/wish/325374636