The Original CCM Brand by Isaiah Brewer https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg The history behind the famous hockey brand en-us 2022-11-30 01:18:24 UTC 2025-10-05 11:53:29 UTC hello@padlet.com https://padlet.net/icons/png/1f3d2.png 1889: CCM or Canada Cycle and Motor Company opens the doors in Ontario, Canada. isaiahbrewer2004 https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402813924 2022-11-30 01:27:52 UTC https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402813924 1905: CCM started off strongly, but by this year the market for bicycles in Canada began to decline. The CCM brand needed to do something to profit. isaiahbrewer2004 https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402817674 2022-11-30 01:31:02 UTC https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402817674 With the rapid growth of ice hockey in Canada, the brand decided to change its roots. They would now focus on hockey equipment and began to advertise the Automobile Skate. isaiahbrewer2004 https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402820286 2022-11-30 01:33:21 UTC https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402820286 Within 30 years, CCM took over the hockey world. Over 90% of all hockey players wore CCM skates. The brand skyrocketed due to the new and improved designs nobody else had seen. isaiahbrewer2004 https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402823097 2022-11-30 01:35:22 UTC https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402823097 1939-1969: Every scoring title champion in the NHL wore CCM skates. This began to attract the youth because they saw CCM skates as a way to become just as good as the pros. isaiahbrewer2004 https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402825567 2022-11-30 01:36:57 UTC https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402825567 The reason why CCM is so different is because of the voices used to display the brand. The brand uses star NHL players to show off their products. CCM have taken some of the best players each year to showcase their products. isaiahbrewer2004 https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402827249 2022-11-30 01:38:46 UTC https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402827249 Things were not always perfect for the brand. CCM filed for bankruptcy in 1983. They would then be bought out by another company named "Procycle Group" and would return to making bicycles. isaiahbrewer2004 https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402831413 2022-11-30 01:42:46 UTC https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402831413 1988: The brand would enter the toy industry and would go on to make the iconic Wayne Gretzky Hockey Game. The brand would use this as leverage to boost sales and earn enough money to become its own again. isaiahbrewer2004 https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402833700 2022-11-30 01:44:38 UTC https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402833700 1995: The brand has now made enough money to begin the sales of hockey equipment once again. The brand stuck with the original CCM name and barely changed the logo. isaiahbrewer2004 https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402836121 2022-11-30 01:47:02 UTC https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402836121 1999- present: The brand became so big that many others were forced to join or retire. Reebok and Adidas combined in the hockey industry and teamed up with CCM to make many sorts of hockey equipment. isaiahbrewer2004 https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402838907 2022-11-30 01:49:57 UTC https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402838907 The brand would always have competition like Warrior, Bauer, and Vaughn. However, CCM was always known for being one of the best. The craziest part is that CCM's advertising really wasn't anything special. isaiahbrewer2004 https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402842065 2022-11-30 01:53:07 UTC https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402842065 CCM has always stuck with a generic logo but uses players to sell the products. They let the equipment do the talking and has been proven to work. Even now CCM is the best of the best. isaiahbrewer2004 https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402843632 2022-11-30 01:54:49 UTC https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402843632 References: https://us.ccmhockey.com/aboutus.html and https://en.wikipedia.org/wiki/CCM_(ice_hockey) isaiahbrewer2004 https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402846313 2022-11-30 01:57:16 UTC https://padlet.com/isaiahbrewer2004/o394i41h3vbs7zqg/wish/2402846313