https://padlet.com/rachel3aaa/seoandppc Level 4 Digital Marketing - Middlesbrough en-us 2018-09-14 13:08:43 UTC 2018-10-03 13:47:23 UTC hello@padlet.com https://padlet.com/rachel3aaa/seoandppc/wish/288489716 Using keywords, tags and descriptions in order to make your content easy to find using search engines.]]> 2018-10-03 08:12:13 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288489716 https://padlet.com/rachel3aaa/seoandppc/wish/288489853 Search Engine Optimisation is where you increase the likelihood of your website pages ranking high in search engine results by focusing on introducing relevant keywords into your body text, main headers, meta description, etc. ]]> 2018-10-03 08:12:34 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288489853 https://padlet.com/rachel3aaa/seoandppc/wish/288489908 SEO is a tab which you can select and change key words to be able to appear in different places, usually top of the search engine results. :) ]]> 2018-10-03 08:12:45 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288489908 https://padlet.com/rachel3aaa/seoandppc/wish/288490108 Maximising the number of visitors to a web page by optimising to appear in high search rankings.]]> 2018-10-03 08:13:34 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288490108 https://padlet.com/rachel3aaa/seoandppc/wish/288490669 SEO stands for Search Engine Optimisation. SEO is used by businesses to boost their websites on search engines. You can do this through Keywords and tags to specify in more detail. ]]> 2018-10-03 08:15:30 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288490669 https://padlet.com/rachel3aaa/seoandppc/wish/288491455 WE love Colin or do we...]]> 2018-10-03 08:18:14 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288491455 https://padlet.com/rachel3aaa/seoandppc/wish/288492510 -Wider Reach
-Increased awareness
-Boost traffic
-Low costs]]> 2018-10-03 08:21:47 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288492510 https://padlet.com/rachel3aaa/seoandppc/wish/288492596 - Increase in web traffic
- Low costs in comparison to PPC
- Higher brand credibility - look more professional than a business that ranks low
- If you rank high, you're more likely to win business over a competitor as people don't tend to go past the first page of results
- Can reach people at different stages of the buyer's journey compared to other marketing techniques]]> 2018-10-03 08:22:06 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288492596 https://padlet.com/rachel3aaa/seoandppc/wish/288492606 - Improves overall awareness of the business.
- Makes content easier to find.
- Saves Money, rather than using paid adverts on search engines.
- Can set you apart from competition.

]]> 2018-10-03 08:22:07 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288492606 https://padlet.com/rachel3aaa/seoandppc/wish/288492863 Been able to use SEO will benefit your business through been able to use different words and phrases to gain maximum reach through Google or BING (Because it's not google) searches (don't forget Yahoo). It can allow you to gain the maximum potential out of your website  ]]> 2018-10-03 08:22:57 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288492863 https://padlet.com/rachel3aaa/seoandppc/wish/288564119 We enjoyed pizza! Thank you Colin :) ]]> 2018-10-03 12:11:33 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288564119 https://padlet.com/rachel3aaa/seoandppc/wish/288614531 Pay per click is where you advertise your web page for specific industry key words. Benefits over SEO include the ability to been shown in the first page of results without having to spend time optimising the pages of your website. ]]> 2018-10-03 13:39:21 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288614531 https://padlet.com/rachel3aaa/seoandppc/wish/288614645 PPC - A payment method which allows you to get the best for your business... 
The advantage is been able to get to the top of the search engine above your competitors to get the best outcome for your campaign or business.  ]]> 2018-10-03 13:39:32 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288614645 https://padlet.com/rachel3aaa/seoandppc/wish/288615431 - Pay as much as you need to appear in top search results
- Measurable data
- Easy to track
- High level brand exposure
- Good targeting options
- Quick results
- Deliver the ad at the right time

]]> 2018-10-03 13:40:43 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288615431 https://padlet.com/rachel3aaa/seoandppc/wish/288615502 A type of advertisement that can be done online where you are only charged when a user clicks on your advert.
Using paid adverts rather over organic can push you directly to the top of search listings making you more likely to]]> 2018-10-03 13:40:50 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288615502 https://padlet.com/rachel3aaa/seoandppc/wish/288615576 PPC is a paid-for version of SEO. It enables organisations to stay right at the top of search engines but only after paying a certain cost. ]]> 2018-10-03 13:40:55 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288615576 https://padlet.com/rachel3aaa/seoandppc/wish/288617969 - Paying more allows you to get a higher listing that you would naturally
- Analytics make it easy to track
- Great for brand awareness
- More detailed with who you want to reach]]> 2018-10-03 13:43:59 UTC https://padlet.com/rachel3aaa/seoandppc/wish/288617969